| Developers: | Forland |
| Date of the premiere of the system: | September 2023 |
| Branches: | Transport |
2023: Market Entry
The company "MB RUS," created on the basis of the Russian business Mercedes-Benz, brought to the market a new auto brand Forland. On September 6, 2023, the presentation of the Forland 3, Forland 5, Forland 8 and Forland 12 models with a gross weight of 3.5 to 12 tons took place.
The equipment list of these commercial vehicles includes ABS, ESC, cruise control, air conditioning, infotainment system, rear view camera, multifunctional steering wheel, heated external mirrors and electric windows. Distributors of equipment emphasized that Forland car owners will have a three-year warranty period without mileage restrictions, as well as an inter-service interval of 20 thousand km or six months.
The first model of the brand in the Russian market will be the "middle-bottom" Forland 8. The external and internal coating of the superstructure panels is made of plastic with reinforced glass fiber, and the floor coating is made of anti-sparking plastic. The carrying capacity of the novelty is 5 tons, and the body volume is 21 cubic meters. The acceleration is responsible for the Euro-5 environmental class diesel engine, with a capacity of 156 hp, with a volume of 3.76 liters. The motor is paired with a 6-speed gearbox.
 | For us, the commercial transport segment is an important strategic business area. We are actively expanding it, attracting reliable partners from Russia and other countries. For us, this is not just the launch of sales and service of new brands, - said Andrei Olkhovsky, General Director of Avtodom Group of Companies. - Now our industrial team is focused on launching the production of the brand of passenger Chinese cars at the plant in Esipovo, which will be restarted next year. We are also considering the possibility of launching the production of cars of the low-tonnage segment on a third-party platform. This can serve as the basis for the creation of its own division for the production of small vehicles. |  |
Sales of Forland trucks will begin in the first quarter of 2024, but pre-orders will be accepted by September 6, 2023.[1]
Notes
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