InSales - platform for creating an online store

InSales is a CMS for an online store that contains all the functionality necessary to ensure the operation of the company's e-commerce.

2022: As part of the solution from Sberbank for online trading

Sberbank on July 13, 2022 announced the launch of an Internet trading solution for entrepreneurs selling on marketplaces, their own website or in social networks. The solution includes an inSales online sales platform. Read more here.

2021

Connection to "Smermegamarket" on special conditions

On October 6, 2021, the Sbermegamarket company announced that now it is possible to connect to Sbermegamarket through InSales on special terms.

The integration of services will allow small and medium-sized enterprises in the field of trade to save time and scale their business thanks to the simple connection to the marketplace and the quick withdrawal of goods to the Smermegamarket showcase immediately from their personal account in InSales.

When applying for a connection through InSales' personal account by December 31, 2021, sellers can receive a fixed tariff rate of 1% on marketplace commissions for product categories. A special rate is provided for three months, this will allow sellers to make the cost of goods for buyers more attractive and use more platform tools for their own promotion.

The process from filing documents to activating the store on the "Smermegamarket," will take an average of 3-5 days. To connect, the seller must be registered as a legal entity or individual entrepreneur with the ability to sell goods to an individual, pick and pack individual orders, have a warehouse in Moscow or the Moscow region, or the ability to ship orders to receipt points, an alternative option will be the placement of goods in the warehouse "Spermegamarket."

"Marketplaces are one of the main drivers of the development of e-commerce: after buyers, sellers also go online. In the third quarter of 2021, we received 2 times more applications for connection than in the same period in 2020. At the same time, more than half of them are small and medium-sized businesses. We are actively expanding the range of conditions and opportunities for sellers, keeping the entry threshold low and doing everything in order to sell with us conveniently and profitably, "- comments Konstantin Maslov, Commercial Director of the Marketplace "Smermegamarket."

"The active development of online commerce in Russia, due to all kinds of restrictions, on the one hand taught a large mass of people not to be afraid to order goods on the Internet, and on the other hand, it greatly raised prices for paid channels for promoting goods on the Internet. It is no secret that many players have left this market or simply closed their businesses. The rest found growth points in sales through social networks, instant messengers and marketplaces. Spermegamarket became the fifth integrated marketplace in InSales. At the same time, our customers got the opportunity to expand the presence of their goods on the network, while providing the choice of service to the final buyer, "- notes Anton Solovyov, Development Director of InSales.

Since the beginning of the platform's integration into the Sberbank ecosystem, it has become more profitable to place on the marketplace - from June 1, 2021, Spermegamarket has reduced tariff rates for commission fees for sellers. For most categories, the commission for a purchased order is 3-5% of the cost of goods (smartphones, laptops, products for kids, games and toys, strollers and car seats, small household appliances, etc.). Separately, the seller pays the commission for acquiring and logistics operations.

InSales solutions allow entrepreneurs to launch and manage online businesses, including trading through marketplaces (Ozon, AliExpress, Wildberries, Yandex.Market), as well as social networks and other electronic storefronts.

Ability to add Sber ID

The InSales online trading management platform has the ability to add authorization for Sberbank ID. Entrepreneurs can connect a safe service in their personal account. A special widget will be added in two clicks, owners of online stores will not need to sign additional legal documents and agreements. This was announced on September 2, 2021 by Sberbank from the words of Deputy Chairman of the Board Anatoly Popov.

Such integration will improve the customer path for customers of online stores created on the InSales platform. Customers no longer have to come up with and remember logins and passwords, as well as fill out a questionnaire with information about themselves. It is enough to log in to the Sber ID and the client information will automatically be displayed. This tool also increases conversion to purchase and facilitates customer experience with any online store, ensuring the quality of customer data. In addition, the online purchase process becomes safer: payment data and information for entering the service is stored on the Sberbank ID side.

By September 2021, the project is at the pilot stage and the service can integrate a small part of InSales partners for now, but it will soon be scaled up to the entire platform.

Such integration is beneficial for InSales users, and for Sberbank, and for people who shop online. Sberbank provides an absolutely safe and secure service. Sberbank ID is protected from the leakage of personal data by banking and IT solutions. Client data is always under reliable protection, despite the fact that there is no need to invent and remember logins and passwords. For InSales, this is an opportunity to provide owners of online stores with a convenient customer experience, as well as get transparent and honest information about customers. Thus, helping sellers recognize their customers better and make sales and advertising more efficient, "said Anatoly Popov, Deputy Chairman of the Management Board of Sberbank.

As of September 2021, 6,000 active online stores are located on the InSales platform. Every month 650,000 unique customers shop in them.

2020

Integration with Freedom Finance Internet Acquiring

Bank Freedom Finance"" on January 27, 2020 completed integration with one of the developers software for e-commerce the company. InSales Customers bank were able to connect the bank Internet acquiring when creating an online store on the InSales platform and accept payment for,,. bank cards NATIONAL PAYMENT CARD SYSTEM World Visa MasterCard

Entrepreneurs, using a ready-made set of blocks, modules and pages of the InSales platform, will be able to independently form an online store, according to their chosen business model. To start accepting payments to the client, you need to connect a special module developed by Freedom Finance Bank, which is installed free of charge from the InSales application store. The configuration algorithm is simple and does not require special knowledge.

Internet acquiring users do not pay for the use and maintenance of the software, the commission is charged only for making payments. Its minimum size is 0.9% and varies depending on the category of goods and services.

We focus on developing segments that are industry drivers, which, of course, include e-commerce. Synergy of professional competence made it possible to create a high-quality fintech product that meets the needs of customers in the service for online trading. Using the comprehensive solution of FFIN Bank and InSales, entrepreneurs will be able to save money and direct it to business development, said Murad Shikhmagomedov, Head of Banking Products and Projects Development Department of Freedom Finance Bank

Accepting funds for an online store is one of the most important business tasks on which the final profit of the business depends. Some entrepreneurs at the stage of launching a business on the Internet sometimes do not pay due attention to this moment, which entails a negative reaction from customers. The volume of orders issued in online stores on the InSales platform in October 2019 amounted to more than 5 billion rubles. One in four orders were prepaid online. In 2020, the figures for prepaid orders will grow, including due to high-quality financial services. The comprehensive solution of InSales and FFIN Bank will contribute to this, commented Timofey Gorshkov, CEO of InSales

InSales CMS Capabilities

As of January 2020, the InSales.ru allows not only to solve online tasks that any online store faces, but also to comprehensively manage business processes: managing its own couriers, automating points of sale and pickup, and a mobile application for managing the store.

Opportunities:

• Complete content management (product catalog, menus, pages, blocks, banners, news, blogs);
• Custom skins and HTML/CSS/JS code editor;
• Registration of buyers (optional);
• Special blocks with goods, shares, banners;
• Separation of access rights to back office sections;
• Order change history;
• The ability to create a multilingual store.

The CMS trade catalog includes:

• Catalog of goods of arbitrary attachment;
• Divided views for buyers ("Site Catalog") and for accounting for balances and import of price lists ("Warehouse");
• Selection of goods by parameters, properties, filtering of the list of goods;
• Hidden categories, special product groups (special offers);
• Search by name, description, article, price range, category;
• Sorting of goods by price, alphabet, manual configuration by the manager;
• Service parameters (for example, the date of the expected arrival in the warehouse).