Point of Marketplaces

The main articles are:

• Business Intelligence Definition
• E-commerce

2024

Launch of Telegram bot

The service for sellers "Point Marketplaces" has launched a Telegram bot that helps the seller find out by what keywords buyers find his product on Wildberries. In order to find out the top keywords by which the marketplace issues a particular product to the buyer, you need to send its article to the bot. Tochka Bank announced this on August 5, 2024.

source = Point Bank

In addition to keywords, in the bot you can find the history of positions for 3 days and the number of goods that are displayed by this key in the issue on Wildberries.

Our bot gives quick access to the most effective keywords for promoting goods. By sending the article of goods to the bot, the user gets access to the top 10 keywords by which potential buyers on the marketplace find their product or the product of its competitor. It also allows you to find out the dynamics of item items by this key. This tool will help sellers optimize their ads, increase the visibility of products and, as a result, improve sales, - explained Konstantin Kanivets, CEO of the Point Marketplaces service.

Having sent the article to the bot, he forms a table with three indicators in a few seconds:

• Frequency (number of requests with this keyword);
• Quantity of goods (as a result of issue on request);
• Position (what position in the issue the article had when searching for these keywords).

Ability to compile a SEO description of goods using AI

The service for sellers "Point of Marketplaces" has launched an option that makes up the SEO description of goods using artificial intelligence. This tool will collect keywords for commodity cards that are suitable for Wildberries, Ozon, Yandex.Market and Megamarket. Tochka Bank announced this on February 1, 2024.

A properly crafted SEO description improves the item's position in the search results. The higher the item card is in the search results, the more potential buyers will pay attention to it. And this already increases sales and, as a result, the seller's rating on the site.

{{quote 'The style and text delivery in the item card always affect the conversion. Our algorithm sets the style of text so that it increases sales, improving ranking in search. This will help our sellers appear higher in search engines, so more people will see their products. Our tool will make the work of sellers easier and help them reach a new level in online trading, - explained Konstantin Kanivets, CEO of the Point Marketplaces service. }}

In order to compile a SEO description, the user needs to select the product for which artificial intelligence will make up the appropriate text. If this product is already on the marketplace, you need to select it and the characteristics are loaded automatically. If the product is new, then the seller needs to write its name and key characteristics. Artificial intelligence will automatically collect suitable keywords that can be supplemented at its discretion.

The service allows you to update the description in the card at once on all marketplaces. The seller does not have to copy the generated text to the site cabinets: you can update the description at once on all sites in one window.

Point Marketplaces helps sellers access new online trading platforms, analyze quality, create and transfer cards with goods, assess revenues and expenses, generate descriptions of goods and responses to feedback using AI. The service is available without opening a settlement account at the Point.

2023

Ability to automate feedback response

The service for sellers "Point Marketplaces" will help customers automate the process of responding to reviews that come with Wildberries. Artificial intelligence, which will be an auto response to feedback, will save up to three working hours a day. Tochka Bank announced this on November 16, 2023.

The auto-responses option is "sewn" into the Unified office of the Marketplaces Point client seller. To use it, the seller does not have to install the bot in Telegram. AI in the service generates responses based on the keywords present in the recall.

Auto-responses can be configured for all reviews or certain ones, depending on the rating. For example, you can make the auto response "fly away" only to positive reviews. And the seller can respond to negative reviews himself in order to analyze the feedback and improve the quality of goods and service, - said Konstantin Kanivets, CEO of the Point Marketplaces service.

If the seller does not want AI responses to feedback, then he can enter his own text template, which will be automatically sent to the marketplace. For November 2023, this option is possible only for sellers working for Wildberries. As such a function appears on other marketplaces, auto-responses for them will be available to customers of the "Marketplace Point."

Marketplace Marketplaces helps sellers access online trading platforms, analyze quality, create and transfer cards with goods, assess revenues and expenses, generate descriptions of goods and responses to feedback using AI. The service is available without opening a settlement account at the Point.

Availability of "Megamarket"

The service for sellers "Point Marketplaces" has expanded the arsenal of online sites that the user can manage from the Unified Office. Thus, the Megamarket marketplace has become the fifth online platform available at the Marketplaces Point. This was announced on October 24, 2023 by representatives of Tochka Bank.

Customers of Point Marketplaces can receive information about orders received from the Megamarket and process them in the Unified Office. Through the service interface, you can fully process FBS orders (from your warehouse): change the status of orders, print matching sheets, label tape, draw up certificates.

The Marketplaces Point service is a single window for managing multiple sites. The seller does not need to constantly switch between interfaces of different sites in order to assess the status of orders on each of them - all this can be seen in the service. Integration with Megamarket is an additional opportunity for sellers to expand their area of ​ ​ presence and audience: more than 27 million unique users visit the site every month, "explained Konstantin Kanivets, CEO of the Marketplaces Point service.

Point Marketplaces helps sellers access online trading platforms, analyze quality, create and transfer cards with goods, assess revenues and expenses, generate descriptions of goods and responses to feedback using AI. The service is available without opening a clearing account at the Point.

Ability to automatically download goods from online stores to VKontakte business communities

The service for sellers "Point Marketplaces" expands the possibilities for business. Now users of the service will be able to automatically download their goods from online stores to the business community of the social network. Thus, entrepreneurs gain access to the audience of the social network - 84 million users in Russia per month, spend less time on routine and pay more attention to sales growth. Tochka Bank announced this on September 27, 2023.

You can download the item to the business community, Vkontakte administrator which is the seller itself. To do this, the user needs to connect integration with VKontakte in the personal account of the "Marketplace Point" service and select products that will be automatically loaded into the "Goods" section of the selected community - no more than 15 thousand. The service adjusts the description to the requirements of the site and allows you to massively edit goods - you can reduce the price for dozens of items in a few clicks or remove them from the showcase.

Partnership with VK and integration with a large social network of Russia is another opportunity for the seller to expand the territory of presence. The more venues a seller can sell its product on, the higher its revenue and audience reach. "Point Marketplaces" will help automate the loading of goods into VKontakte communities and save seller time for other important things, "said Konstantin Kanivets, CEO of the Point of Marketplaces service.

The Marketplaces Point helps sellers access online trading platforms, analyze the quality of product cards, assess revenues and expenses, create and transfer product cards, generate product descriptions and feedback responses using AI, as well as manage orders and synchronize balances from all marketplaces in one interface. The service is available without opening a settlement account at the Point.

Tool for automatically creating an image of an item

The Marketplaces Point service, which helps to manage several online sites from a single window at once, has a tool to help increase sales. Now sellers will be able to order an image of the product in the service, which will attract the attention of potential buyers. This was announced on August 17, 2023 by representatives of the bank for entrepreneurs and enterprises of Tochka.

The card itself is generated by artificial intelligence, but a professional designer checks the resulting image for compliance with the SOW, which was compiled by the seller himself. For one product, the service creates three images, from which the seller will be able to choose the most suitable one.

"A good picture increases the transition to the product card by an average of 50%. This infographic helps the buyer understand how suitable the product is for him and show all his advantages. For example, the buyer is looking for a bag on the marketplace. Good infographics will start working from the search results catalog: the buyer will see a beautifully designed card that stands out from the competitors. Already from the catalog, he will be able to read the unique advantages of the product, which will undoubtedly increase the conversion of the transition to the card, "explained Konstantin Kanivets, CEO of Tochka Marketplaces.

The seller will be able to receive finished slides for the product within two days. The cost for three cards is 600 rubles.

Launch chatbot

Bank for Entrepreneurs and Enterprises Tochka February 13, 2023 announced that in partnership with Ecomcom it launched a chatbot with artificial intelligence.

In order for the bot to form a description of the product, it is enough to send the name of the thing or product to Telegram chat. In addition, you can add accurate characteristics of the product in the message - the more characteristics the seller indicates, the better the bot generates an offer.

The Point bot works exclusively with queries related to the description of goods. Topics that do not concern work on marketplaces, the bot bypasses, offering to draw up a product card. It is important that the bot will form different responses to the same request.

We at the Point see how the competition in marketplaces has escalated over the past couple of years. Therefore, now sellers need to be even more thoughtful and creative in describing their goods. To make a good selling text for a card, you need inspiration, which you also have to spend some time looking for. The chatbot that we launched for sellers on marketplaces creates a description of the card in just a few seconds. At the same time, artificial intelligence will describe the same thing in different ways every new time, which means that you can choose the most suitable option. Sometimes bot responses require manual adjustment, since this is still a neural network. But descriptions of goods from the bot, as a rule, are so accurate that you can do without additional editing, - explained the co-founder of the Point, Point Marketplaces direction leader Evgenia Evlyutina.

The Point Marketplaces service helps sellers access online trading platforms, launch sales, estimate revenues and expenses, create and transfer cards with goods, and manage orders in a single interface. As of February 2023, the service is integrated with such online platforms as Ozon, Wildberries and Yandex.Market.

2022: Launch of a service to start and scale sales on marketplaces

Bank for Entrepreneurs and Enterprises Tochka December 20, 2022 launched a business line: a service for starting and scaling sales on marketplaces. The Marketplaces Point helps sellers access online trading platforms, analyze the niche and quality of content, launch sales, estimate revenues and expenses, create and transfer cards with goods, and manage orders and balances from all marketplaces in one interface.

Unlike similar services on the market, Point Marketplaces simplifies the work of sellers and insures the entrepreneur against errors, for example, from incorrect price changes, when, due to a missed zero in the price tag, the product is redeemed ten times cheaper in seconds. In addition, the service analyzes and evaluates the filling of cards. 

"Marketplace Point" helps to quickly scale to other sales channels and avoid trading problems at several sites: the personal accounts of marketplaces are collected in one interface, all cards are combined, and orders go to the general list. In December 2022, Wildberries, Ozon and Yandex.Market. The MyWayhouse and the YML fund generator will be added to this list.

In 2021, the service "Start of sales on marketplaces with the Point" was launched. Specialists helped entrepreneurs register on marketplaces, issue goods cards, and accompanied the client to the first sales. The Bank has improved the offer and presented the "Marketplace Point" - a service that solves the problems of sellers at each stage: launch of sales, analytics of marketplaces and a single office for managing all sites. The plans are to take a market share of 10% of the retail turnover of the Russian Federation in the next 5 years, told the co-founder of the bank for entrepreneurs and enterprises Tochka, expert of the Electronic Business direction, Evgenia Evlyutina.

The Marketplaces Point provides complete sales analytics on online sites, regardless of the seller's turnover. The service has convenient visualization, it is possible to download data in Excel - for any period and an unlimited number of times. In addition, the service allows you to massively upload goods: both via the API and create them yourself through the service interface.