| Developers: | Tet (formerly Lattelecom, Lattelecom) |
| Date of the premiere of the system: | 2021/12/06 |
| Technology: | IPTV - Internet Protocol Television. IP TV, SaaS - Software as a service |
Main articles:
- OTT (over-the-top)
- IPTV (Internet Protocol Television)
- SaaS - History. Philosophy. Development Drivers
2021: Presenting the Tet + TV platform with a la carte technology
The company Tet (formerly Lattelecom) - - in the ITintegrator countries Baltic states - on December 6, 2021 announced the development of the Tet + TV platform with a la carte technology, which allows customers to assemble their own television. The solution will soon be available Russian to companies that, thanks to the concept, white label will be able to use Tet + technology under their brand.
According to the forecast of Digital TV Research, global industry revenues OTT (Over the Top) will double by 2026 and amount to $210 billion dollars USA compared to 106 billion in 2020. The growth trend is also observed in. Russia According to the data, the PwC Russian OTT-video segment will grow by an average of 26.2% per year until 2024, and its volume will reach $711 million. USA.
Given the prospects for the development of the OTT industry, the growth of which was also affected by the pandemic, Tet made a strategic decision to direct the platform not only to users of Latvia, but also to the global market.
 | "By creating Tet +, we focused on the growing demand for personalized content. Our team conducted more than 700 user tests so that the solution interface fully meets the needs of customers, "said Inga Alika-Stroda, director of the Tet entertainment services business. - The main reason to choose a ready-made platform for the business - it will take no more than 6 months to implement it. While independently preparing and developing a solution from scratch can take years. In addition, businesses don't have to worry about platform technical support, and they can focus on current processes and customers. " |  |
OTT technology is a cloud-based streaming solution that guarantees the most personalized viewing of content, as well as great opportunities for choosing genres and categories.
The first Tet OTT streaming project was launched back in 2016 and included a cable solution with a package of the most popular television channels, as well as autonomous SVOD, TVOD.
According to Tet, already more than 70% of new TV customers of the company choose a subscription to Tet +.
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