Twinby dating application

Main article: Mobile applications

Twinby (English "twin," pronounced "Twinby") is a smart application that, using artificial intelligence and machine learning methods, helps a person get to know themselves better, see compatibility with other users and get recommendations for choosing a partner based on both explicit and hidden personality traits.

2024: Attracting 240 million rubles of investments

At the end of October 2024, it became known about new investments in Twinby. The total amount of funds that the Russian dating service attracted during its work reached 240 million rubles.

According to the Russian Venture Telegram channel, the Impact Capital fund, as well as a group of investors, have invested in Twinby. The volume of the funding round and the estimated cost of the startup are not specified.

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Twinby's funds raised will be enough to support the development of the service and the maintenance of its infrastructure for a year and a half, but this is not enough for active promotion, said Sergey Vilyanov, an analyst at FinTech Lab. In a conversation with Forbes, he noted that if you do not buy advertising and posts in social networks, but limit yourself only to joint projects with other market participants (for example, telecom operators), the funds raised may be enough to reach the monetization stage. According to Viljanov, Twinby really has a certain popularity, but the idea with the tests does not seem promising to him, the expert considers this to be more of a marketing positioning of the company.

According to the creators of Twinby, the peculiarity of the service is that when registering, each user passes a test developed, among other things, on the basis of the typology of Myers-Briggs personalities (MBTI, Myers-Briggs Type Indicator). This allows you to determine the key characteristics of the user's interaction with other people and, based on this, select potential pairs. With the help of artificial intelligence technologies, the service is looking for a potential partner in psychological compatibility, the developers say.^[1]

2023

Attracting 150 million rubles of investments

On November 1, 2023, the dating service based on psychological tests Twinby announced the attraction of 150 million rubles investments. startup Investment companies, Impact Capital technical director InDrive Alexander Burtsev and a number of other private investors have invested in.

As Forbes was told in Twinby, according to the results of the funding round, the project was estimated at 5 billion rubles. Impact Capital CEO Valery Zolotukhin said that his company has invested $200,000, and added that a second round of investments in Twinby is planned. Alexander Burtsev, in turn, did not disclose the volume of investments, but explained that he made the decision on investments after conversations with the founders and the team.

Dating service based on psychological tests Twinby announced the attraction of 150 million rubles

The guys immediately liked it, their eyes were burning, they saw great potential in them. As a techie, discussed architecture. On the technical side, the team is very strong, the right stack was chosen, this was a decisive factor, "he said in a conversation with the magazine.

According to Finam analyst Leonid Delitsyn, for a mature startup in a competitive market for dating services, $1.5 million is a small amount. It is difficult for services leading in the market to quickly change the business model and image, so the field for startups always remains wide, he said.

By the end of October 2023, Twinby has 1.3 million registered users, of which about half of the audience has entered the service at least once in the last month. Twinby founders plan to launch monetization when the number of users exceeds 2 million. The company intends to monetize about 5% of the audience, giving them, among other things, the promotion of questionnaires and access to certain types of tests and new conversation cards.

Dmitry Kalaev, director of acceleration programs at the Internet Initiatives Development Fund (IIDF), called the audience size of 1.3 million users a very good result achieved in several months. At the same time, the expert considers the startup's estimate of 5 billion rubles to be generally outside the market.^[2]

Start Twinby Application

Russia countries CIS application Dating- Twinby, created based on the results of scientific research, entered the online dating market. HSE The application matches the pair based on psychological compatibility and, using AI and methods machine learning , makes the choice of partner deeper and better. The app is free and available in stores and for App Store Google Play users and. AS iOS of June Android 2023, more than 100 thousand users were registered in it, mainly from Russia and the CIS countries. The HSE announced this on June 20, 2023.

The founders of the project were HSE graduates Veronika Yakovleva and Valery Klimov. Veronica is the CEO of the startup, responsible for the overall concept of the application, management of the development team, operations and finance, she has six years of experience in IT startups and mobile application development. Valery, co-founder of the project, is responsible for its strategic development and relations with investors, he is a serial entrepreneur with 17 years of experience in the IT industry.

Research for Twinby was carried out by the HSE International Laboratory for Applied Network Analysis. At the time of research, it was led by Valentina Kuskova, who later personally became the project's editor. In total, more than 20 specialists are employed in the startup team. The application was created entirely at the founders' own expense.

In addition, the app provides advice on potential growth points and conflict zones to work with to build better relationships. Twinby also helps to build a conversation using special cards with questions on different topics, avoiding the primitive "How are you" and "Where are you from?" Going forward, the team plans to introduce more personality tests and new features such as video avatars and interest filters. Twinby can be used not only to find a couple, but also to check compatibility with your current partner or friends.

At the launch stage, Twinby does not have a paid subscription - this helps the application grow quickly. As of June 2023, almost 100 thousand users were registered in the application, mainly from Russia and the CIS countries. In July 2023, it is expected to introduce a Premium subscription worth up to 600 rubles.

In 2021, our team began working to create a recommendation system based on psychological personality assessments. With the help of the HSE Network Analysis Laboratory, we tested the hypothesis that certain traits of a person's character affect his preferences and actions, and by them it is possible to predict his behavior. Studies have shown that such recommendation systems will be useful in dating applications, where we can help people get valuable information about compatibility with each other and predict the possible development of relationships, "said Veronika Yakovleva, co-founder and CEO of Twinby.

Twinby works on the basis of scientific knowledge accumulated over more than a hundred years of work with personality types in the field of psychology, and combines these developments with the ability to process a huge amount of data about the user and his behavior, which evaluate the user in dynamics. But the most important thing is that Twinby perceives each user as a unique person, with its own fears, dreams, hopes and desires, "explained the project's editor, Valentina V. Kuskova, MBA, PhD, ex-head of the applied network analysis laboratory at the Higher School of Economics.

{{quote 'Twinby's positioning has the idea that we give users more reasons to get acquainted than competitors. In other dating services, a person, when choosing, is based on appearance and correspondence. In Twinby, the user sees a psychological portrait of his and his opponent, sees compatibility, and, thus, there are more reasons to make this or that choice, "said Twinby Marketing Director Ilya Shitov. }}

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