Vprok.ru Crossroads. Cosmetics

2022

Launch delivery with SberMarket

The online grocery delivery service SberMarket on October 7, 2022 announced the launch of delivery from the online Vprok.ru hypermarket (included in). X5 Group At the start of cooperation, the service will be available to residents, and Moscow later delivery will start in. St. Petersburg

Users can place an order on the site or through SberMarket mobile application and select a convenient delivery interval. More than 60,000 items of the online hypermarket are available trade cosmetics to buyers: own brands, food, products for children, hygiene products, household chemicals, home products and others. Delivery will be carried out from equipped warehouses (darkstors) Vprok.ru, Vprok employees will collect orders.

The partnership will Vprok.ru increase the availability of planned delivery for customers and increase the volume of online business, and SberMarket will increase the possibilities of choosing from their favorite stores and offer customers more goods at favorable prices.

The launch of delivery from Vprok.ru is another step in the development of planned delivery, which in January-September 2022 accounted for 65% of orders in our service. The assortment of the online hypermarket includes the most relevant products for profitable special offers, including CTM positions, they are in great demand among customers of SberMarket. Now our customers will be able to find even more favorite goods in the application at favorable prices, - said Sergey Katasonov, director of business development at SberMarket.

We continue to develop partnerships with market aggregators to offer our customers all digital opportunities for convenient and fast purchases. Now you can order goods for future use at favorable prices and with a large selection of assortments not only in the application and on the Vprok.ru website, but also in the service of our partner. Any buyer can absolutely seamlessly order both express delivery from the stores of the Kh5 group, and planned large delivery from darkstores Vprok.ru in the digital system where he is used to doing this, - said Larisa Romanovskaya, Managing Director of Kh5 Digital.

X5 Group announced the start of cooperation with SberMarket in August 2022. Express delivery from Pyaterochka and Perekrestok stores through SberMarket is available in 65 cities of Russia; at the beginning of October 2022, about 2,700 outlets were already connected to it.

Online Cosmetics Store Announcement

On July 6, 2022, Perekrestok announced the launch of an online cosmetics store. It is a separate corner on the site and in the mobile application of the Vprok.ru Perekrestok service. The entire assortment is stored on darkstors and is available in all regions of the service's presence.

Following the opening of the zoo-corner with a dedicated veterinary pharmacy and the Childhood showcase, we logically approached the point of strengthening another of the most popular categories of our online hypermarket - self-care products, - said Elena Matveeva, commercial director of the Vprok.ru Perekrestok online hypermarket.

"Crossroads" launched an online cosmetics store

At the time of the start of the service, its assortment is 14 thousand positions due to the addition of professional decorative and care cosmetics, cosmeceuticals, Asian and men's cosmetics. It is planned to develop several more categories, including beauty gadgets, organic cosmetics, as well as brands developed by stars and bloggers.

A separate area was the development of a line of domestic brands: plans to expand their share to 20% of the total beauty range by the end of the year. The second priority area is import substitution - by December 2022 it is planned to replace 15% of the assortment of this category.

It is noted that in January-June 2022, users ordered Vprok.ru one and a half times more goods for beauty and self-care than in the same period last year. The leaders in sales in unit terms were devices for manicure and pedicure (38 times increase), electric table mirrors (25 times increase) and beauty gadgets, for example, devices for laying and depilation (13 times increase). Since the beginning of the year, customers of the online hypermarket have spent the most money on electric table mirrors (19 times growth), beauty gadgets (7 times growth), as well as razors and trimmers (6 times growth).