SberMarket Mobile application

The main articles are:

• Mobile apps
• E-commerce

2023

Free shipping from Rostic's and KFC

Online delivery service from stores and restaurants SberMarket has launched delivery from 540 Rostic's restaurants KFC and in 16 cities. Representatives of the SberMarket reported this on August 14, 2023. Free shipping from 30 minutes is already available at,,, To Moscow,, St. Petersburg,, Volgograd,, Voronezh,, Krasnodar,,,, and Nizhny Novgorod, and To Samara To Ufa. Yekaterinburg Krasnoyarsk Novosibirsk Omsk Rostov-on-Don Chelyabinsk Kazan Perm

Customers can place an order on the website of the online service or through mobile application SberMarket. All menu items and Rostic's are available for users KFC of the service: burgers, twisters, strips, baskets of wings, potatoes and snacks, drinks and much more.

"Cooperation with KFC and Rostic's is another important step in the development of the direction of food delivery from SberMarket restaurants. Our partnership expands the number of most popular establishments on the platform. We supplement the dishes loved by millions of Russians with free delivery in 30 minutes and a caring support service, "said Anastasia Kudryavtseva, director of restaurant development at SberMarket.

"We continue to develop an omnichannel strategy for the presence of our brands on new delivery service sites. Partnership with SberMarket will expand the audience of our restaurants and make the product even more accessible to guests, as well as create additional value for customers of the service, which will undoubtedly contribute to the further development of the market for delivery from restaurants, "comments Natalya Dubinkina, head of delivery at Unirest (manages ROSTIC'S and KFC brands).

Upgrade and test the homepage in the application

Online service delivery products SberMarket tests the updated format of the main page in. application Now it will become more compact, and for each user scenario there will be a separate horizontal shelf: "," shops"" restaurants"fast delivery." This was announced on May 3, 2023 by representatives of the company. SberMarket

After the update, the customers of the service will become faster and more comfortable to collect the online basket. The shelf "shops" is intended for those who prefer to buy for the future by a certain time, and "quick delivery" - for those who use delivery within an hour. At the end of 2022, SberMarket began to develop the delivery of ready-made food from restaurants, and thanks to the online showcase, users will quickly find their favorite establishments. After all, they are presented on a separate shelf at the top of the first screen. Their cards have become clearer: now they depict dishes that can be ordered. It will become easier to arrange the delivery of finished food.

The company constantly improves the showcase in order to make it more convenient for customers to use it. SberMarket's tech team conducted several analytical sessions, tests and experiments to understand what format will be convenient for all stakeholders. So, customers will quickly choose a store or establishment and start collecting a basket. Partners will become more noticeable for application users, and the service will be able to focus on developing its business areas. And the first feedback from customers confirms that the company is going in the right direction: users share that they began to find restaurants much faster, and the visibility of the "fast delivery" shelf has increased, noted Boris Wolfson, Vice President for Product Development and Analytics at SberMarket.

Now there is A/B testing of the updated online showcase, but some customers already use the updated page. SberMarket is also working on personalized ranking of shelves. Their placement on the client's page will depend on how often they use one of them. For example, the shelf "stores" will be in the first place among those who order products as part of scheduled delivery - in a certain time slot.

Launch chatbot

On January 19, 2023, the online grocery delivery service SberMarket announced the launch of a chat bot in its application. Now, to add an item or find out the status of the order, the client can write to him and choose one of the proposed solutions.

The chat bot of SberMarket works around the clock: regardless of the load, it immediately reacts to the client's message. The bot addresses the service database and promptly answers the buyer's questions: "Where is my order?," "How long to wait for a courier?," "I forgot to order buckwheat - can I add it?"

The technology is integrated with the company's information systems, so the bot not only advises, but also performs the necessary transactions - for example, returns money for an order. If the user forgot to include a product in the cart, the chatbot will open the product showcase for him and help him add the necessary.

For the convenience of the client, messages from the bot are marked. Thus, the user can visually distinguish who advises him - a bot or a person. If you need a specialist to resolve the issue, then an employee of the Care Service will join the conversation - he will see the user's question and tell you what to do next. So the technology saves time not only the client, but also the service support services.

The chatbot automates the operation of the contact center for time-consuming but repetitive tasks. The development of the neural network and the integration of technology with other systems allows users to provide high-quality service and optimally allocate resources, said Svetlana Velmozhina, director of the Customer Care Service of SberMarket.

Availability of "SberTip"

SberTip is now available in the online product delivery service SberMarket. The client can thank the collector who collected the order, or the courier who brought it. Sberbank announced this on January 17, 2022. Read more here.

2022

Launch of delivery of ready-made food from more than 50 restaurants in Kazan

On December 21, 2022, SberMarket announced the launch in Kazan of free express delivery of ready-made dishes from restaurants. Now customers of the service can receive dishes of Tatar, Pan-Asian, Italian, Belgian, Azerbaijani, Hawaiian and author's cuisines within an hour.

You can make an order through the SberMarket mobile application or on the official website. Restaurant employees will collect orders, and couriers of SberMarket will deliver them to customers.

Kazan can order from more than 50 restaurants in the city. Their menu includes sophisticated cheese snacks, grilled meat and fish, White Sea mussels and other seafood, kazylyk, chebureks and amber, many types of pizza, author's burgers and poke.

Шаблон:Quote 'author = said Anastasia Kudryavtseva, Director of Restaurant Development at SberMarket.

Launch Inter-Label Search

On August 30, 2022, SberMarket launched an inter-retail search that allows you to search for your favorite products in the stores of any retail network presented on the platform. The functionality that has appeared gives the client the opportunity to see the offers of retailers sorted by brand, packaging, weight, price and delivery conditions. Thanks to this, the client can choose the most profitable option. The search results immediately show what the minimum order amount is, after how long you can get it, what products are discounted.

You can choose not only the best offer in the catalog, but also compare prices for goods, and not only for food, alcohol and household goods, but also for over-the-counter medicines, animal products, cosmetics, flowers and other items that are in the range of retailers. At the end of August 2022, there are more than 2 million goods in the SberMarket catalog.

Inter-label search works in mobile applications for iOS and Android, as well as in the web version of the service. You can make search queries using voice input. You can also watch the most popular search queries.

At the shopping cart stage, the client sees the exact amount that can be saved thanks to discounts. For example, when buying ham, the benefit will be 170 rubles out of 369, and when buying diapers - 310 rubles out of 1400.

Previously, you could only search for products in the catalog of one initially selected retailer. And the client, over and over again, issuing a basket in the same store out of habit, may not have found the product he needed, which is not on the shelf of the selected store at the time of order. The client will be able to find the desired product among all networks and order delivery or pick up an order with a pickup service with maximum benefit, - said Boris Wolfson, vice president of product at SberMarket, - Having compared the offers in the catalog of retailers, he will also be able to try new positions that were not in the store where he bought before. For us, this is an opportunity to give the variability of choice to the client, to help him buy profitably. It also allows retailers to get more orders, regardless of the brand's popularity, if their offering is the best in the catalog.

Products with discounts are put in the basket by 46% of buyers, of which 69% are women and 31% are men. The average savings per order is 414 rubles. In 2021 alone, users saved 4.5 billion rubles on online purchases in SberMarket.