X5 ID

2024: Adding questions about special needs

X5 Group has updated the X5ID - a single account for X5 Group services and partners - in accordance with the strategy and principles of sustainable development. The company announced this on August 2, 2024. Now the questionnaire for new users contains questions about special needs, for example, the user can note the following: "I move in a wheelchair," "I communicate in Russian sign language," "I communicate in correspondence" and other important features. This information will help the company adapt services and personalize offers for special customer needs, making them available to everyone.

Developing a culture of inclusivity through the creation of adaptive stores and services is one of the key objectives of the X5 Group's sustainability strategy. Thus, the mobile application and online services of the Perekrestok retail network are already marked with a certificate of compliance with the requirements of the set of rules "Availability of websites and applications for people with disabilities." This certificate was issued following several stages of accessibility verification by the inclusive social project Everland as part of the social program of the Affordable Environment trading network.

In 2024, the Pyaterochka retail chain released an inclusive guide, Store for All: A Practical Guide to Inclusive Transformation. retail The document combines and systematizes the experience of the trading network in the implementation of an inclusive strategy and is aimed at maximizing the social effect in the field of creating equal opportunities. The manual covers in detail such blocks as the requirements and recommendations of legislation RUSSIAN FEDERATION in the field of inclusive employment and the creation of an accessible environment. Among other things, ready-made algorithms for assessing the availability of the store, verification methods with checklists are proposed. Moreover, the retail chain, based on its own practical research, described in detail the features of inclusive hiring in the retail sector: the main barriers and risks, where it is necessary to start and how to develop this area.

Care for customers, attention to their needs and constant improvement of our services are the priorities of the Kh5. It is important for us that our stores and online resources are accessible to everyone, so we are paying increased attention to the implementation of inclusive projects. Our goal is to improve the quality of life of users, save time and money of buyers, - said Evgeny Galimsky, Director for the Development of Loyalty and Ecosystem Products, Kh5 Group.

As of August 2024, the unified X5ID identification system contains more than 47 million accounts.

2022: IT Project of the Year

May 31, 2022 as part of TAdviser SummIT 2022 announced the winners of the national information technology awards in the corporate sector, TAdviser IT Prize. "IT Project of the Year in Trade" recognized the Unified Buyer Identification System. X5ID This was announced on June 3, 2022 by the Innodata company.

X5ID allows you to use digital group products through a single window and pass authorization in all applications without additional input. data The customer can manage their cards and subscriptions in a single personal account and save time when adding new cards loyalty. The information is automatically updated in a single database.

As noted by the director of the department for the development of client analytics X5 Group Ruslan Akhmedov, the system has unsurpassed potential for scaling - up to 50 million users. In addition, the business a tool for creating cross-format products has appeared at the expense of optimization of temporary investments and labor costs. Extended Opportunities to Improve Marketing and Program Development loyalty.

Receiving the award at the TAdviser IT Prize Ruslan highly appreciated the work of the team, which included employees of the Innodata company.

{{quote 'We are proud of the high marks of our work professional community, "said" 'the executive director of Innodata Alexander Sergienko. "' - Winning any of the national nominations IT awards, where the best are chosen by real experts - a sign of quality and reliability.}}

2021: Basis for registration in X5 mobile applications

X5 Retail Group, a retail company in Russia that manages the retail chains Pyaterochka, Perekrestok and Karusel, has moved to the next stage of developing its own system of seamless customer identification. Kh5 ID became the basis for registration in the mobile applications Pyaterochka, Perekrestok, Karusel, Near and the Perekrestok Vprok online hypermarket, X5 reported on April 9, 2021.

To create an X5 ID profile, the user just needs to enter the phone and give consent to the processing of personal data. Next, you can add a name, date of birth, e-mail to your profile. The system does not require binding of payment instruments (for example, bank cards). Having registered with X5 ID once, the client will receive an account that can be used to log into other existing services (for example, to Perekrestok or Pyaterochka Delivery, etc.). With the help of Kh5 ID, more than 75 thousand unique users have already registered.

"X5 ID is a single digital tool for all client services of retail chains and businesses of the Kh5 group. Connecting the main applications of our networks with millions of existing customers is an important step in the development of a common identification system. The tasks of the service include creating an integrated user experience, increasing the frequency of use of services and connections to the system with a single authorization, saving time for buyers, increasing trust in services. A single ID will become a functional base for the company to withdraw new services from all Kh5 networks. We are in the R&D (Research and Discovery) stage, selecting and piloting the most interesting formats for customers, those that will give them additional advantages from using our services and services, "said Evgeny Galimsky, Director of X5 ID X5 Retail Group.

Work on connecting mobile applications and sites to a single X5 ID authorization service started in the summer of 2020. The first application connected to X5 ID was Express Scan in September 2020. In October, the# Naletu (Pyaterochka) application was connected. The X5 ID authorization service is implemented using the latest technologies and infrastructure components and allows you to work under high loads.

The unified identification system developed by Kh5 specialists will provide the consumer with: simplified registration and authorization, secure management of registration data, participation in bonus programs, quick entry into various services Kh5 from all devices.

2020: Kh5 ID Announcement - Buyer Identification Systems

On September 2, 2020, X5 Retail Group announced the development and implementation of a unified buyer identification system. It is called Kh5 ID and is an account that allows you to use the services of the retailer and retail chains when registering once.

To create an X5 ID profile, the user enters only the phone number and agrees to the processing of personal data. Next, you can add a full name, date of birth and email to your profile. The system does not provide for mandatory binding of bank cards.

X5 Retail Group has developed and implemented a unified buyer identification system

After registering with the X5 ID, the client receives an account that can be used to log into valid programs (for example, in "My Intersection" or "Help your card"). If you sign up for other Kh5 services, you can use the same ID later.

A single identification system will provide the consumer with a number of advantages that are discussed in X5:

• Simplified registration and authorization
• Secure management of registration data
• participation in bonus programs;
• convenient and fast login to various services Kh5 from all devices.

The X5 ID will be used by Kh5, its retail chains and business units to identify users of its products. The tasks of the service include creating an integrated user experience, increasing the frequency of use of services and connections to the system with a single authorization, saving time for buyers, increasing trust in services.

According to the head of X5 Retail Group Igor Shekhterman, a single ID will become a functional base for the company to withdraw new services from all Kh5 networks, a universal user input window and the basis for the development of client services.