| Developers: | Yandex.Market |
| Last Release Date: | 2026/02/06 |
| Branches: | Internet Services, Trading |
| Technology: | Trade Automation Systems |
Content |
The main articles are:
2026
Ability to create collections of goods with AI for specific tasks
Now Yandex.Market buyers can create feeds of recommended goods themselves using artificial intelligence (AI). Previously, such collections included positions from all areas of the buyer's interests - clothes, interior items and much more. Now you can narrow down the search and set AI a specific topic, for example, kitchen repairs, and it will collect a separate tape with options for this request. Yandex announced this on February 6, 2026.
You can create your own recommendation feed on the application Yandex Market home page. To do this, click on the "+ Create" icon, and then select one of the proposed topics or write your request in free form - for example, "boho interior" or "clothes for." fitness The selection will help the buyer find the right options faster and get ideas for inspiration.
Users can make up to 10 thematic selections, change them or delete them at any time. At the same time, all buyers retain a universal feed of goods "For you" - it is suitable for those who just want to see new ideas and proposals. The function of creating thematic product collections is available in beta mode.
Tapes of goods at the request of the buyer are created by [[AI agents (Agency AI) |ИИ-агент]] Яндекс Маркета. Это neural network solution that runs on Alice AI technology. In the service, it helps users at different stages of selecting goods - in chat, search, cards and the comparison section. The agent takes into account the tastes and interests of the user, as well as his behavior in the service - purchases, favorites and other parameters. Now the agent is still selecting products for feeds of recommendations on the topic selected by the user. He parses the request, collects proposals from different categories and collects a feed on the selected topic.
2025
Start-up of automated data verification system for BOP owners
Yandex.Market has launched an automated data verification system for order point owners (PVZs) to help them recruit employees. The anti-fraud tool will independently analyze the data on the applicant and assess his reliability. This decision will facilitate the hiring process for entrepreneurs and help reduce the risks of fraud. Yandex.Market announced this on September 2, 2025.
It is enough for an entrepreneur to leave a request in the application for Market partners and send the candidate a link to his installation, where he will need to enter information about himself. After that, the system will assess the trustworthiness of the performer according to several criteria, while maintaining the confidentiality of the data. Including it will check whether it worked with other ecosystem services before.
As a result, the owner of the PVZ will receive a recommendation that will allow a balanced decision on future cooperation. As of September 2025, the anti-fraud tool is available in test mode for some partners and will be expanded to all in the future.
 | We understand how important it is for entrepreneurs to be confident in their team. Therefore, they launched a tool that will help hire reliable employees and make the work of PVZ even more comfortable and safer, - emphasized in Yandex Market. |  |
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| | We understand how important it is for entrepreneurs to be confident in their team. Therefore, they launched a tool that will help hire reliable employees and make the work of PVZ even more comfortable and safer, - emphasized in Yandex Market. | |
The ability to clarify the query in the search by photo
In Yandex Market in the search by photo added the ability to clarify the request. Shoppers can now upload a photo of the item and ask for a similar but different color, size or style. Thanks to this, they will be able to quickly select and order the necessary products so as not to waste time viewing inappropriate models. Yandex announced this on June 19, 2025.
To use the new function, you need to click on the camera icon in the search bar, add an image of the product and enter the necessary characteristics in the "Refine search" field with text. For example, a customer can upload a photo of a pink dress and indicate that they are looking for a similar but blue color or with long sleeves. The application will automatically display a new list of products that will take into account the user's wishes. You can specify the characteristics when choosing not only clothes, but also household appliances, electronics, furniture, jewelry and other goods.
In addition to searching for similar photo suggestions, Market users can find a specific product by scanning the barcode on it. This will allow them to quickly find things in the application catalog, for example, auto accessories for certain machine models, consumables for household appliances and other products with unique codes. To do this, you need to point the camera at the barcode on the package, after which the product will automatically appear on the Yandex Market.
Equipment insurance with replacement with a new one
A service has appeared on Yandex.Market - equipment insurance with replacement with a new one. Now buyers can apply for a policy and resolve insurance issues directly in the application or on the site - without switching to third-party resources and requests in support of the insurance company. As of June 2025, insurance is available for most smartphones, and residents of Moscow and a number of cities in the region can use the service. In the future, the range will be supplemented with other products, for example, headphones, washing machines, and the company plans to expand its geography. Yandex announced this on June 10, 2025.
Insurance will help the buyer avoid unnecessary costs if the device falls, cracks or, for example, deteriorates due to water - in this case, it will be replaced by a similar or similar in characteristics. You can add insurance in the item card or at checkout. The policy is concluded by the serial number of the product and becomes effective after it is received.
To replace a broken device, the buyer needs to open the "Insurance" section in the application or on the website, click the "Phone has broken" button and fill out an application. Market Support will advise the user on all issues, take the application to work and tell about the next steps. Delivery of the new device by courier service to the buyer on average will take a day. The insurance itself remains valid even when reselling or donating the device.
Yandex The market will expand not only the geography and number of goods for insurance. In the future, insurance will apply to more than half of the range. Marketplace The company also plans to offer customers policies with different coverage and flexible payment options. For example, the service is going to launch subscription insurance, when the buyer does not need to pay the entire amount for the policy at once and does not need to be renewed manually.
Add Chat with AI Assistant
A chat with an assistant based on artificial intelligence (AI) has appeared in the Yandex.Market application. The AI assistant will help customers of the service solve various tasks without the need to contact other sources. AI will select products at the request of the user, talk about their advantages and compare with similar ones. So buyers will be able to quickly find the desired product or understand complex parameters, for example, in equipment. Yandex.Market announced this on April 30, 2025.
Market's assistant is launched in beta mode, and to make his answers better, they can be liked and disliked. The AI assistant runs on the basis of neuronets YandexGPT 5 Pro, which specialists have further trained on data products, Marketplace including reviews. In its responses, AI takes into account the preferences of the buyer and gives him a personalized selection of goods.
The buyer can ask the assistant in the chat any questions about the products of the marketplace: about household appliances and electronics, clothes, sports equipment and many others. In the dialog, the user can clarify his wishes. You can open a chat with the assistant in the main navigation bar of the application.
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