Addreality increased sales of "The fragrant world"

On May 29, 2018 the Addreality company announced system implementation on management of audiovisual communications in shop of retail chain stores "Fragrant world".

Shop of retail chain stores "Fragrant world". Photo: gidmagazinov.ru

Within a pilot project of Addreality together with the partner – Ascreen company, implemented the Addreality platform on management of digital communications and installed the prikassovy screen with the video camera and the interactive tablet in one of supermarkets of Fragrant World network in St. Petersburg. On the screen promotional and informational content which was targetted on age of visitors was shown, and on the tablet visitors could study all promotional directory of Fragrant World and study offers of month. The retail chain stores increased convenience of visitors and found out what actions attracted the greatest interest.

"Failure from traditional promotional materials allowed us to plan all marketing activities in advance, to receive transparent analytics and to predict demand on different categories of consumers and also to avoid the losses connected with printing – for example, at defects of circulations, problems in logistics and others. The solution Addreality gives the chance to make cards of a way of the buyer, building personal communication with it on each point of a funnel of sales and to offer it the most interesting goods, saving its time". Svetlana Komarskaya, head of advertizing and PR of Fragrant World retail network

Growth of revenue in specific supermarket for 15% became the main outcome of a pilot project. In addition all process of creation and analytics of marketing campaigns was succeeded to automate the companies, to increase the involvement of visitors, to receive client analytics of behavior of buyers.