RapidSoft has automated Gazprombank's loyalty program

2022: Integration of the loyalty platform with the "Fire" subscription

"Fire" is a coalition loyalty program that brings together discounts and special offers from large and well-known companies.

For a fixed monthly fee, it allows you to receive discounts, bonuses and other additional privileges for an impressive range of services: online cinemas (Premier, Wink), purchases (Lenta, Citylink, Riv Gosh, ASNA), medical tests (Invitro), insurance services (SOGAZ), mobile communications (Gazprombank Mobile), etc.

Among the latest news is a partnership with VK Combo subscription (includes Delivery Club, Scooter, LitRes, Skillbox and other popular services). The subscription includes free credit card service and an increased interest on a savings account at Gazprombank.

2021: Automation of the loyalty program

On April 1, 2022, the company RapidSoft announced the implementation of project Automation to loyalty programs Gazprombank Be Together

Creation of a tool on the Bank's side to calculate a discount to customers for communication if they actively use a bank card and make a sufficient number of transactions during the period of time.

The work started in the second half of June 2021. During the first month, the system design work was completed and agreed. In September, the system was deployed on test circuits and integration testing of the project and acceptance by the Bank's Information Security were carried out. During the project implementation, integration works were carried out with the Customer's systems and the initial configuration of all program rules was carried out.

On the basis of the RapidSoft loyalty platform in Gazprombank, work is underway to expand the program of gaining advantages for the Bank's clients:

• Introduction of various customer compensation accounting systems
• Connection of external storefronts with partner offers for the Bank's clients