Inventive eCommerce restarted the official Russian online store Madeleine

2021: Restart the online store

On July 20, 2021, it became known that the Inventive eCommerce D2C operator (part of the Inventive Retail Group of companies) expanded the brand portfolio with a German representative fashion industry. Madeleine Inventive eCommerce restarted the official online store of the brand, opened a brand zone on Ozon, in plans - Lamoda and Wildberries.

As part of the Inventive project, eCommerce took over the full range of services to create and manage Madeleine's eCom business in the Russian Federation, implementing the concept of a single commodity offer. This will allow users at all sites of the brand get access to the maximum a large assortment, and Madeleine - to increase sales without accumulation commodity balances. Complete IT and Operational Inventive Solution eCommerce includes a unified content management system (PIM).

{{quote 'Madeleine has been offering exclusive collections of women's clothing for 44 years worldwide. And Russia is no exception. We offered the brand A direct-to-consumer D2C approach that includes direct sales on the brand's own website, as well as direct integration with large marketplaces in Russia. Now the brand can focus on other development challenges in Russia, trusting its online business professionals. For our company the opening of this brand is another step towards the development of markets and categories, to leadership in the market of D2C operators, "says the CEO of Inventive eCommerce Evgeny Usenko.}}

{{quote 'We came to Russia in 2015, since then the eCom market has changed a lot, changes were also required for our remote sales network - official website and Marketplaces pages. Inventive eCommerce не simply restarted the Internet platform, and updated the design, added functionality, improved the client path, developed a mobile version. Partner experience in opening and maintaining brand zones on marketplaces will allow us to develop this direction more intensively, "comments Madeleine CEO Natalia Lausch.}}