North Star Media implemented the system of measurability of advertizing stock

On November 12, 2018 the NPO Analitika company reported that jointly cNorth Star Media specializing in the market of Digital outdoor advertizing implemented the system of the last generation of measurability of advertizing stock.

The North Star Media company manages objects: a media facade on Shchelkovskoye Highway in Moscow of 2500 sq.m, 5 superwebsites on MKAD, 64 billboards in St. Petersburg. Also the company is going to develop network of media facades and digital-screens in the capital and regions.

The wireless analytics allows to measure behavior of the audience passing by the advertizing carriers equipped with Wi-Fi-sensors, gives the chance to support contact with seeing a certain advertizing message in outdoor advertizing by the same advertizing on the Internet and also to analyze a physical dokhodimost (how many from seeing the advertizing message in out-of-home then really came to the advertized location).

The North Star Media company begins work on very highly competitive rynkeat. It is obvious that we crucially need to learn to use everything the possibilities of modern solutions which already proved to be in practice which are capable to strengthen positions of the company and to increase efficiency of customer acquisition. Technologies of NPO Analitika company actually become the industrial standard in outdoor advertizing and give the chance to provide absolutely transparent information to our customers. Ilya Aksyonov, general direktor of North Star Media

For us equipment installation and measurement of media facades are logical continuation of activity in other formats of outdoor advertizing which are already rather widely equipped with our system. The interest of customers in such out-of-home format can be made measurable now and, certainly, to optimize both placements, and creatives on the basis of the obtained data. Mikhail Mogilevsky, general direktor of NPO Analitika