Petrovsky improved sales conversion with CRM based on BPMSoft by more than 10%

2024: Implementation of BPMSoft

The group of companies, Petrovsky a multi-brand car dealer To Moscow in and, by St. Petersburg more than 10% increased the conversion of leads into sales due to the successful automation CRM of platform-based processes the Russian low-code from BPMSoft the company "" (Lanit Omni part of the group). LANIT LANIT announced this on April 23, 2024.

The Company has automated in a single end-to-end internal process both the key stages of car sales (from the receipt of circulation and test drive to the signing of the contract and the machine reserve) and the analysis of the effectiveness of marketing activities.

To optimize the work of employees, Petrovsky Group introduced a CRM system that meets the company's requirements for functionality, flexibility and scalability, as well as dynamic changes and further market challenges. As a result of a thorough analysis of the software products presented on the domestic market, the BPMSoft solution from LANIT Omni was chosen.

Thanks to low-code technologies, the BPMSoft platform has been easily adapted to the company's IT loop: it is integrated with two databases, external telephony and SMS messaging service, as well as the automaker's accounting system, from which the dealer also receives leads. Only one full-time analyst is involved in setting up the business logic of processes within a company.

As of April 2024, more than 100 employees of Petrovsky Group of Companies work in the CRM system on the BPMSoft platform: both internal sales and marketing departments and contact center employees. The latter monthly register thousands of incoming requests in the system, record data in the client's digital profile and transfer leads to work to sales managers.

All sales in the company are accompanied by employees of various levels: from line consultants and senior managers who close transactions, to the sales director. For each level, dashboards with analysis of the work carried out are configured, allowing you to make balanced management decisions. In addition, the CRM system implements an ML model of predictive lead scoring, assessing the likelihood of successful completion of the transaction for each client.

BPMSoft analyzes what happens to lead traffic from marketing campaigns, including direct advertising and trigger SMS mailings. To do this, the CRM system implements integration with IP telephony and a call tracking system. It allows you to determine which communication channel the client came from at the time of the call.

The introduction of a CRM system based on BPMSoft was a key factor in improving business performance. We pay special attention to the discipline and responsibility of employees. Now every call, every action is reflected in the system, which allows us to track the entire process of work and identify areas for improvements. Margins from additional sales, "saved deals" recoup the cost of licenses, said Inessa Chernetsova, head of the quality service and client service of Petrovsky Group of Companies.

The implementation of CRM in Petrovsky Group of Companies is an example of how the BPMSoft platform harmoniously adapts to the unique needs of the business in a short time. We strive to provide solutions that support the processes of companies of all sizes and areas of activity, and the results of Petrovsky Group only confirm the success of this strategy, said Maxim Ilyukhin, Sales Director for Corporate Clients of LANIT Omni.