VTB abandoned SAS and Teradata solutions in favor of the Russian CRM system

2024: Transition to the domestic instrument "Note Modus. Marketing "

VTB September 9, 2024 announced TAdviser a import substitution IT system of interaction with customers. bank Instead of the previously used foreign solutions, the bank is switching to the domestic instrument "Note Modus. "- Marketing CRM systems from the vendor (NOTE Holding). T1

As VTB representatives clarified to the TAdviser portal, by the end of 2023, VTB used two foreign solutions to conduct marketing campaigns among other systems: SAS RTDM for event interaction with customers and Teradata CIM for forming mass offers and communications throughout the client base of the retail segment. The systems were two disparate solutions.

source = VTB Bank Telegram channel

The domestic platform implemented by the bank is a module of the Nota Modus CRM system, developed by the bank's technological partner - T1 Holding - with the direct participation of VTB technical specialists.

"The Solution" by Note Modus. Marketing 'is necessary for VTB to ensure the bank's technological independence from the solutions of foreign vendors. This is important in the established practice of disconnecting foreign services for Russian companies, "said Sergei Bezbogov, deputy head of the technological block - senior vice president of VTB.

According to him, the system presents a modular solution that allows you to constantly integrate new elements into it. This makes it possible to use it in solving various tasks of the bank.

"Commercialization of the product by T1 Holding is also an important criterion for us: we hope that various customers of the solution will set more and more new tasks for its developers, which will make it possible to constantly improve its work, preventing the" preservation "of the product in the contour of one client," added Sergey Bezbogov.

When the client performs any action with his bank card: comes to the office or calls the contact center, chains of actions are launched in various IT systems of the bank that allow you to provide high-quality service. The same events are the bank's appeals to the client - directions of advertising and information messages, communications in the chat bot and others. All these actions - events - optimize the Modus Note module. Marketing. "

"Our task is to become a first choice bank for the client, to offer the products and services he needs at the right time in a convenient channel. On the one hand, this allows you to meet the current need of the client, and on the other hand, he gets used to using our services every day. To do this, we use a real-time proposal system based on Note Modus. Marketing, "" - said Alexey Martyanov, head of the department of commercial attraction, senior vice president of VTB.

As the top manager shared, the system helps the bank offer a relevant product, service or solution, processes about 15 million events per day and is able to form up to 700 offers per second, which is about twice as much as the previous solution.

"VTB is one of the first Russian banks to completely transfer analytical CRM from foreign solutions to its own development," added Alexey Martyanov.