Roem.ru

Main article: media about IT and telecom (Russian market)

Resource Concept

The concept is similar to digg.com - users can add news, links and discuss them. The creators of the site themselves are roem.ru positioned as a site c2b (customer-to-business, Russian from people to companies), designed to occupy this previously empty niche - a place where you can write an open letter ("postcard") of the company, ask uncomfortable questions, tell what is happening in your company (write "inside"). In the discussion of each news topic, space is given for statements by official representatives of companies and experts on the topic.

History

2025: Disabling user comments due to inability to meet FSB requirements

In July 2-25, comments and feedback with users were disabled on the Roem.ru website. The decision was made taking into account innovations in the legislation of the Russian Federation on the organizers of the dissemination of information (ARI).

"The fact is that we have no and never had a financial opportunity to comply with the legislation on ARI, which the" faces "came up with for projects with millions in revenue, and then began to add everyone to the list of organizers of the dissemination of information in a row," wrote the editor-in-chief of the publication Yury Sinodov. - For understanding - Roem.ru added to the ARI register number 7, after Yandex, Rambler, Mail and companies of a similar caliber. "

2018: Association with Firrma.ru under the leadership of Yu. Sinodov

At the end of April 2018, Roem and Firrma were merged under the leadership of the new manager Yury Sinodov.

As a result of the merger of the two publications Roem and Firrma, the team of the latter was dissolved. Firrma editor-in-chief Daniil Plenin, who served in this post for a year, was forced to leave the publication. Together with him, several more people from the Firrma team left the editorial office.

It is assumed that in May the newly formed publication will continue to work with the new team. Yury Sinodov appointed the head of the media, whose tasks will include further development of the project, solving financing problems, etc.

On his Facebook page, the ex-editor-in-chief of Firrma published a post in which he explains the reasons and details of what is happening, and also notes that the decision to merge is erroneous and not rational. In the future, Daniil Plenin does not plan to leave the IT industry^[1].

2015: Anastasia Shmatkova - new chief editor

In July 2015, it became known that Yury Sinodov was resigning as editor-in-chief of the Roem.ru, and remained in the editorial office as a publisher.

Since July 1, Sinodov have been work in Travel.ru, which in the summer of 2013 was bought by OktogoMarina Kolesnik. His area of ​ ​ responsibility will include the integration of Oktogo and Travel.ru.

Anastasia Shmatkova became the new editor-in-chief of the Roem.ru. Yury Sinodov the rearrangement as follows:

"I now have such a volume of work outside the Roem.ru (in winter and spring there was RBC, now I work in Travel.ru) that combining this with the post of chief editor is dishonest in relation to Nastya, who actually fulfills these duties of chief editor."

2014

Roem.ru receives the fruits of audience growth

Yury Sinodov (April 2016):

With the

growth of traffic in 2014, we were able to breathe, the audience of both "ordinary" people and decision-makers (at times) were able to get into a niche where there is enough money for life. A little later, in 2015, Vc.ru received the VC domain from Leviyev, which turned out to be not a sad version of VK, as it had been all his life, but Venture Capital, decided to become a serious business publication covering various business sectors (although IT is still a priority). And Roem.ru, as it was an intra-industry publication, it remained so.

Launch of paid posts

In early 2014, paid posts appeared on the roem.ru, which are written mainly by experts from the IT industry. They are published on the resource's website and in the community Roem.ru on the social network Vkontakte"" with an advertising disclaimer. Such a post on the site costs about 15 - 20 thousand rubles, on VKontakte - 3 thousand^[2] in^[2].

Customers come directly (in this case, the social network does not receive a commission) or through the VKontakte Post Exchange (the network gets 45% of the payment). "As a result, we earned more than in the same period a year ago," says Roem.ru editor-in-chief Yury Sinodov. Nevertheless, this resource does not go to profit, and the revenue is only "several hundred thousand rubles a month."

2013: Durov pumps with traffic Roem.ru

In April 2016, Yury Sinodov spoke about how Pavel Durov helped to increase Roem.ru traffic:

At the

end of 2013, several important things happened: Vc.ru published several notes that were not very neutral for Pavel Durov - then an acute director-shareholder conflict developed in the company, it was important for Durov.

Durov launched Telegram, to which the entire editorial board of the Roem.ru quickly got hooked, but which did not have a client for the desktop. We held a competition to create it (at the "Roy" at that moment there was a real hell with money: for example, in December, in order to distribute salaries to employees, I had to quickly sell a car with a huge discount for several days, there was no other money in the area of ​ ​ the new year).

Andrei Zagoruiko ("Zuckerberg will call") did a fabulous stupidity, directly saying in personal correspondence with Durov that to one of the articles, the newsmaker in which Durov was, there are wishes of the shareholders of the publication Vc.ru on the wording, since what Durov says affects their interests. Durov drew his conclusions from this: shareholders can Vc.ru steer the content of the publication. Tsyplukhin tried to convince Durov that this was paranoia caused by my jokes, but did not achieve success in this: firstly, I talked with Durov very rarely and only on the news, where there were at least some chances to get feedback from him. Secondly, too rarely (never) gave Vc.ru interviews people in jackets like the partner of the UCP fund Yuri Kachuro, their sudden appearance in the publication, whose shareholder was Leviyev, looked too unnatural.

As a

result, on November 22, 2013, after Tinkov's media event in Angletera, Pavel Durov and Georgy Lobushkin and I sat at MamaLyga for a vegetarian dinner, where we discussed Telegram, VK, and everything that was happening. Durov asked Lobushkin a question that turned out to be quite important for us in 2014:

"And what

Roem.ru we don't have recommended communities on the list?."

Soon we appeared there. Without changing the style of what we wrote for an iota, we began to receive subscribers at some cosmic speed.

When VKontakte warms you up with traffic and when Durov is subscribed to you, it looks like this (the number of subscribers in the Roem.ru group on the VKontakte social network):

Half of the traffic (from Durov) is his fanboy, which is not very interesting, but the recommendations attract only those who, in principle, are interested in your content, but did not know about your existence.

The great thing about this, I note again - it absolutely doesn't matter what you write. What we wrote before 2013, what we wrote in 2014-2015, the same Roem.ru writes in 2016. The number of subscribers here is exclusively a function of whether you are promoted inside VKontakte or not. Accordingly, if someone from SMMshchikov is proud of the large number of subscribers in VK - see if his wards are not in the recommended communities. If there is - you can divide his achievements into "a lot."

2012

Sinodov passes from the post of chief editor to the post of manager

In February 2012, the founder of the resource and his first chief editor Yury Sinodov became the project manager. The chief editor was his ex-wife Lyudmila Kudryavtseva. On a Facebook page, he designated his new position as "development director."

Leviyev unsuccessfully tries to buy out Sinodov's stake in Roy LLC

In April 2016, Yury Sinodov told the details of the negotiations with Lev Leviyev:

In

late 2011 - early 2012, Lev Leviyev, then co-owner of VKontakte, had a conversation with me about whether I could sell my stake in Roy LLC. Offered about 10 million rubles.

At the same time, he did not demand that I continue to work on the project. As I later learned, they were already looking for a person for the role of editor-in-chief, proposals were made to a person known in IT journalism. (In 2016, he is better known in IT PR).

The

rest of Roy's shareholders had the right to such proposals "first night," they reacted negatively to the situation. No one understood what Leviyev wants from the project and what he wants to do on it. They made me a counter-offer, which suited me, Roy went his own way, and Leviyev his own.

"Zuckerberg will call" at that time existed mainly in the form of a Facebook group, Andrei Zagoruiko (Sasha Peganov) had some kind of conceptual relationship with Igor Matsanyuk, sat in his office, attendance compared to Roem.ru he had ten times less, but the project was cheerful and discussed in the "party." An obvious candidate to "talk" and maybe buy.

They talked to him. In March-May 2012, judging by the content of the Vc.ru in relation to VKontakte, agreements were reached with Andrei Zagoruiko, in June the company Social Silicone LLC was organized, where at first the founders were:

• Andrey Zagoruiko (40%)
• Cyprus offshore Leviyeva (30%)
• Alexander Veremeev (30%) is a non-public person whom Nikita Likhachev called the designer. This designer was also the gender in TJournal. Durov later suggested that Vlad Tsyplukhin had a stake in Zuckerberg will call, it is possible that Veremeev was Vlad's representative.

(For 2016, everything is recorded on the Cyprus offshore - Zagoruiko left the project)

By the

end of the year, differences in the lifestyle of "Silicone" and Roy were outlined. If we lived from paycheck to paycheck, then "Silicone" could brew three times a year without the risk of losing the audience, hire (paired with TJ, with whom they were then separately) a strong technical leader, make (and, most importantly, support) a mobile application, post anything on social networks without the risk of losing the audience.

We proceeded from the fact that there are relatively few people who understand what is happening in the IT industry, if they decide to read two editions, and not one, then we will not suffer much, and if the CPU audience grows further at the same pace, then we will soon enough be able to unleash with them in positioning. No one compares Roem.ru with Habrahabr, for example. Perhaps this would have happened in the end.

2011: Founder Information

According to the Unified State Register of Legal Entities (2011), three companies are behind the site: Roy LLC (founders of Synods, Ashmanov, Basov), Roy LLC. RU "(founders of Ashmanov, Sinodov), Фактус.ру LLC (founders of Ashmanov and Partners CJSC, Klimenko, Ashmanov, Sinodov).

2007: Launch of the site

The site was launched in late 2007. Before starting work on the site, Yury Sinodov was deputy editor-in-chief of the Webplanet publication. According to him, about 1 million rubles were spent on the launch, and since then (as of August 2014) the editors have not taken money from investors.

Awards

At the ROTOR-2008 competition, the site took second place in the "Discovery of the Year" nomination, and its founder and permanent editor-in-chief - Yury Sinodov - was recognized as a journalist and editor of the year.

Notes