Responsys

The Oracle corporation announced in January, 2014 conclusion of an agreement about acquisition of company Responsys, Inc. The cost of the transaction is about 1.5 billion dollars or 27 dollars for the stock less funds of Responsys. The most authoritative companies of consumer market use Responsys technologies worldwide to manage large-scale marketing interactions via e-mail, mobile devices, social networks, demonstrations and the websites.

The solutions Responsys expand a cloud platform of Oracle Customer Experience Cloud, the including Commerce Cloud, Sales Cloud, Service Cloud, Social Cloud and Marketing Cloud. Thanks to consolidation of Responsys and Oracle Eloqua technologies in single solution of Marketing Cloud heads on marketing in segments and B2C, and B2B will for the first time have opportunities of the first-class customer service on a single platform in any marketing interactions during all lifecycle of support of the client.

The transaction was unanimously approved by Board of Directors of Responsys company. Its end requires sale by shareholders of Responsys of the majority of the being in circulation and incentive stocks of Responsys within the offer on stock acquisition and also approval by regulating authorities and accomplishment of other standard conditions of the conclusion of similar transactions. The procedure of acquisition is going to be completed in the first half of 2014.