Responsys

Oracle Corporation announced in January 2014 that it had entered into an agreement to acquire Responsys, Inc. The deal is worth about $1.5 billion, or $27 per share, less Responsys cash. The most reputable consumer market companies around the world use Responsys technology to manage large-scale marketing interactions through email, mobile devices, social media, screenings and websites.

Responsys solutions extend Oracle Customer Experience Cloud 's cloud platform to include Commerce Cloud, Sales Cloud, Service Cloud, Social Cloud and Marketing Cloud. By combining Responsys and Oracle Eloqua technologies into a single Marketing Cloud solution, marketing executives in both B2C and B2B will for the first time have first-class customer service capabilities on a single platform with any marketing interaction throughout the customer support lifecycle.

The deal was unanimously approved by the board of directors of Responsys. To complete it requires the sale by the shareholders of Responsys of the majority of the outstanding and incentive shares of Responsys as part of the offer to acquire the shares, as well as regulatory approval and compliance with other standard conditions for such transactions. The acquisition process is scheduled to be completed in the first half of 2014.