Owners
Maxymiser - the supplier of the cloud software.
History
On August 20, 2015 the Oracle corporation announced conclusion of an agreement about acquisition of Maxymiser company.
Oracle Marketing Cloud is a high-growth software platform for marketing specialists. Integration of Maxymiser technologies into Oracle Marketing Cloud, according to Oracle, will strengthen the solution allowing to manage marketing programs for all possible digital channels during all lifecycle of customer interaction.
"The companies look for more and more actively the innovation methods of strengthening of competitiveness which raise an investment payback and loyalty to a brand thanks to improvement of customer service quality — Thomas Kurian, the president of Oracle on product development noted. — The Oracle Marketing Cloud platform with Maxymiser technologies will allow the enterprises not to guess any more, and at once to provide to clients validly that they want, and on any digital channels and on any devices".
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