Eloqua

Eloqua is engaged in development of the cloud software in the field of marketing and automation of marketing programs.

History

2012: Oracle purchases Eloqua for $871 million

Oracle entered a competition for perspective cloud assets. The company purchased the developer of the cloud software the American Eloqua. It is said in the official statement of Oracle of December 20, 2012.

Acquisition value was 871 million dollars that about 23.5 dollars for one stock of developer are equal that is about 31% higher, than the price for an action a day before the declaration of the transaction. It is said in the statement of the companies that the Board of Directors of Eloqua unanimously approved the transaction and signed the binding agreement. It is expected that purchase will be complete in the first half of 2013.

It is planned that, combining efforts, two companies will propose to the market a cloud solution which will include global client experience in the field of a metodoligiya, sales and marketing. Thanks to a new product clients will be able to increase loyalty to the brand in social and online networks.

"Marketing is one of the most important drivers of revenue growth now and therefore it is impossible to underestimate questions of investment and development of this area for the companies", - the executive vice president of Oracle Thomas Kurian told. - The solution Eloqua will become the central product in a cloud marketing line of Oracle which includes Oracle Sales Cloud, Oracle Commerce Cloud, Oracle Service Cloud, Oracle Content Cloud and Oracle Social Cloud".

The CEO of Eloqua Joe Paine hoped that in joint work with Oracle clients will be able to accelerate the development in the field of marketing for high-quality change of service, sales and support of the products. "The new service level begins when the company knows about preferences of the client that can achieve only having the personalized experience of purchases of the client", - Paine told.

Earlier Oracle purchased such developers of cloud applicaions as RightNow Technologies and Taleo.