Lomakin Sergei Aleksandrovich

Lomakin Sergei Aleksandrovich

Sergey Alexandrovich Lomakin - once he very accurately joked to himself and his friends: "We are generators of competitive advantages."

Biography

Russian businessman and entrepreneur, philanthropist and philanthropist, Sergey Lomakin was born in Moscow in 1973.

The ideological inspirer and creator of such popular projects as Kopek"," Modis Fix Price studied at the State Mining Institute in Moscow, one of the most dynamically developing scientific and educational centers in the country. Later, this educational institution became part of the University of Science and Technology "" and MISIS for 2020 occupies leading positions in the world subject ratings THE, QS and ARWU in 16 areas at once. Among its graduates are legends of domestic industry Ivan Fedorovich Tevosyan, Pyotr Fadeevich Lomako, entered in the Guinness Book of Records for his longest work as a minister, the creators of the "atomic project" Avraamy Pavlovich Zavenyagin and Efim Pavlovich Slavsky, chairman of the State Committee of the Council of Ministers of the USSR on the use of atomic energy Vasily Semenovich Emelyanov, industry ministers coal Dmitry yevich Onika and Boris Fedorovich Bratchenko.

In 2003, Sergey graduated from the Academy of National Economy, as well as Mikhail Vladimirovich Mishustin, Vyacheslav Viktorovich Volodin, Anton Germanovich Siluanov, Sergey Vladilenovich Kiriyenko. He received an MBA, became a successful graduate of a unique domestic business school, the only one in Russia to receive the most prestigious accreditation in the world - AACSB International. Traditionally, the competencies of graduates of MBA programs are so high that they top the ratings of the tops of Russian and world managers and the lists of businessmen leading in terms of income growth.

He earned his first capital in that year, when other businessmen went bankrupt en masse. Just a year after defending his diploma, in 1998, Sergei, together with classmate Artem Khachatryan and entrepreneur Alexander Samonov, founded the Kopeika supermarket chain. The format of the discounter store fits perfectly into the crisis year. Then, from 1998 to 2007, he served as CEO of the network, under his energy, which became one of the most attractive assets in the country. He has built one of the best management teams in his sector alongside him. A successful business from scratch, although partners before that had only a couple of years of wholesale coffee under their belt. Then, it was at Kopeyka that the business model was tested, which was subsequently implemented in his new projects.

In 2007, the partners will sell their Kopek shares, and Sergey and Artem Khachatryan will create the Sun Investments Partners investment company, and then begin to actively invest in discounters: Fix Price, Modis, CenterShoes. Lomakin became the ideological leader of each investment. For example, he opened the first store of his beloved Fix Price chain in person.

In 2009, Lomakin visited the minority shareholder of the CenterShoe clothing and footwear chain, later after the conflict among shareholders he was forced to withdraw from the project.

The entrepreneur preached aggressive development with active attraction of funds from the market, listened sensitively to what was happening, wisely risked. 'Nobody understands what we're making money off of. And thank God!, " laughed in response to questions. His networks answered them, ready not only to provide, but also to predict consumer requests. Lomakin was the first to indicate that stores are no longer a simple place to store and transfer any goods. Now it is an actual tool for building a brand and a point of "negotiation" with the client.

While competitors are wondering what is the secret of Fix Price's success, Lomakin in 2015 brings the network to the top 250 largest companies in the country in terms of revenue according to RBC (214th place), as well as to the top 200 largest private companies in the Russian market according to Forbes (144th place). In a year, success will be raised by an order of magnitude.

In March 2019, the opening of the 3000th anniversary store of the Fix Price chain will take place. Now the company ranks 136th in the TOR-150 according to RBC, as well as 95th in the TOP-100 of the largest private companies in the Russian market according to Forbes. Fix Price today is the largest international network spread across Russia, Belarus, Georgia, Kazakhstan and Latvia. The total retail area of ​ ​ stores exceeds 530 thousand square meters. More than 3,500 stores have already been opened in 830 settlements in 78 regions of the Russian Federation and beyond.

The businessman takes what is happening seriously, responds sensitively to the challenges of time. After the announcement of 2017 as the Year of Ecology in Russia, the Good Deeds project, under the patronage of Fix Price, relied on the environmental direction. The result was a laureate in the Best Social Projects of Russia 2017 award in two nominations at once: Social Marketing and Environmental Initiatives. Over the years, "Good Deeds" came to almost every city, held over 130 charitable events in 60 regions of Russia. On the project website, everyone can leave an application for a good deed in their city. Sergey sponsors urban landscaping, cleaning and cleaning parks and reservoirs, lectures on environmental literacy for adolescents. Brings up five children. Married to Natalia Lomakina (born 1988). Raises 4 sons Savely (born 1996), Semyon (born 1998), Stepan (born 2004), Luka (born 2016) and daughter Nicole (born 2019)

In the past, a professional football player, k.m.s. football, continues to follow the game, actively get sick and play regularly with friends. In addition, under his patronage are several successful professional clubs that are part of a full-fledged football network. For example, the Rodina project, which, in addition to the youth football school, which has already become a forge of new bright names, includes the eponymous club of the West PFL zone. Sergei stands for good attacking football and relies on young people in love with the game and speed. Lomakin considers time his main rival, his own - his best partner.

2023: 34.2% Fix Price buyout from Artem Khachatryan

At the end of December 2023, it became known about the sale of Artem Khachatryan's stake in the Fix Price chain of stores. Fix Price CEO Dmitry Kirsanov bought 1% of the authorized capital, or 8.5 million shares, from Khachatryan. Another major Fix Price ergey shareholder Lomakin acquired the remaining 34.2%, or 290.5 million shares. Read more here.