New break: the audience of TAdviser exceeded 410 thousand people

The size of audience of TAdviser according to Yandex. Metrics

In December, 2015 the TAdviser portal set a new record of the size of audience: during the period from November 10 to December 10 the site was visited by 410 thousand people that is 17% more, than in record April, 2015 (Yandex statistical data. Metrics). Annual audience of the edition - 3.46 million people (+12%).

The number of pageviews for the period made 903 thousand (+15% by April of the 2015th).

The number of articles on TAdviser exceeded 155 thousand and very many of them hold the first places in issue of searchers, both in Yandex, and in Google. While the hop count from searchers also remained on a record high (340 thousand) quickly the audience core - readers who visit the website directly grows. In October, 2015 the new record - 76 thousand direct visits was set.

Growth of audience is also supported by increase in number of readers who visit the website from social networks (35 thousand visits in October).

"The high rate of time of stay of readers on the website which speaks about the interest of visitors in content of the edition is also important for us. Of a month by a month it fluctuates about a mark 4 minutes that is excellent result", - Alexander Levashov, the Chief Editor of TAdviser says.

About growth of the authority of the edition hit of TAdviser.ru in top-10 the most quoted media also testifies to ICT in Russia according to the results of the 3rd quarter 2015. This result is especially important as the edition does not pursue mass character by washing out of audience, trying to save its high quality as much as possible.

Comparison of TAdviser with other media by the audience size

Comparison of audiences of the websites always was a problem. Most internet mass-media hide statistical data about the audience. Those at whom they are open (for example as at TAdviser), often use different counters that also does not allow to range them among themselves.

For this reason for comparison of the websites by the audience size around the world use the Alexa systems (enters into the Amazon group) and SimilarWeb which provide statistics on all domains with noticeable audience.

Alexa rank across Russia is calculated by a combination of data on average day audience and number of pageviews of this website for the last 30 days. Data are updated daily. The indicator is less, the it is better than a website position in the country.

SimilarWeb.com gives settlement indicators of the size of audience on any website.

Below data on the websites covering the topics of corporate informatization and IT-Business are provided. The website of TAdviser entered in top-3 media about IT by the size of audience (CNews.ru, Xakep.ru, TAdviser.ru) and holds the first place on quality of audience.

Audience geography

The vast majority of readers of TAdviser - residents of Russia (86%).

8% of audience fall to the share of other CIS countries.

Among the Russian audience of 63% it is the share of readers from regions. The dominating Moscow and Moscow region follow St. Petersburg with area and the Ural region.

Commercial interests of audience. Affiniti index

Yandex, analyzing audience of the TAdviser portal, defines the commercial interests of visitors, through so-called affinit the index – the relation of a share of visitors with the set interest on this website in an average share of visitors with the same interest on all websites of the Internet.

According to Yandex. Metrics, the TAdviser portal strongly exceeds other websites in involvement of people who are interested:

• the software (+240% to the average level),
• finance (+172%),
• mobile communication and Internet (+127%),
• real estate (+128%) and
• business in general (+120%).

Dynamics of interests of audience of TAdviser is for the last few years given in the drawing below.

Age of audience

63% of audience of TAdviser are made by aged people from 25 to 44 years.

Popular subjects of the portal

In addition to news specialization of TAdviser is collecting of professional data on business development and the course of informatization in Russia (IT suppliers, their solutions and projects). The most popular articles in November, 2015 were among:

• Import substitution of the software in a public sector
• Accounting systems
• Big Data
• Register of the domestic software
• TAdviser Profit 50: The most profitable IT companies of Russia
• Analytics of TAdviser
• CRM
• Card of informatization of business
• EDMS
• Conferences of TAdviser
• ERP
• System project of the electronic Government of the Russian Federation
• Information technologies in Sberbank
• The pirated software in Russia and the world (Unlicensed software)
• BI
• IT market of Russia
• CAD of the Automated design engineering system
• EMIAS
• Uniform portal of a budget system of the Russian Federation (budget.gov.ru)
• What Linux and Unix use federal authorities of Russia

Entered number of the most readable articles of TAdviser about products and projects:

• Sberbank (mobile application Mercury)
• Federal system of accounting of the contingent of studying (ICs Contingent)
• Rosneft of the Tax Code (purchase of licenses and technical support of SAP)
• Elbrus 4.4
• Irkut, NPK (Oracle database)
• PostgreSQL

Among the organizations by leaders in the interest of audience of TAdviser for this period of steel:

• Kingsoft Office Software (business in Russia)
• National Center of Informatization (NCI)
• New cloud technologies
• Sberbank-Technologies
• Venture fund of Promsvyazbank
• RT-Invest Transport Systems
• Skolkovo the Innovation center
• 1C

The most popular articles about persons were among:

• Illarionov Alexey Viktorovich
• Shevtsova Tatyana Viktorovna
• Semyonov Alexander
• Sovetnikov Alexander Aleksandrovich
• Bakhin Arkady Viktorovich

The new strategy of wiki-media for the first time provided in Russia attracts not only passive readers, but also active project participants who independently publish information on the companies, employees, products and implementations.

Main digits

• Monthly audience: 410 thousand human
• Daily audience on weekdays: 16-20 thousand human
• Number of viewings pages in a month: 0.9 million
• Number of the registered users/subscribers: 9.8 thousand people
• Number of encyclopedic articles on the portal: 155 thousand
• Years in the market: 10 (in more detail)

Possibilities of the portal

The new powerful TAdviser web platform has no analogs in Russia.

Unique directories of IT projects

In directories of TAdviser data on IT projects of thousands of enterprises of Russia are collected. As an example estimate our directory of BI projects. Thanks to this service it is possible to learn what systems your competitors use or to find the consultant with the most extensive experience of implementations in your industry.

Access to the necessary facts from any place in the world

Many readers of TAdviser already estimated convenience of service which allows to save the necessary information in thematic articles of the portal and to get access to it at any time from any place. Many got used to store the photos, mail and documents in network. Now there was a convenient environment for warehousing and systematization of the important facts about technologies, the companies, people and the markets.