Mobile TransTeleCom

2020: Tele2 revenue from the MVNO segment in 2020 increased by 55% year-on-year

On April 6, 2021, Tele2 shared the results of the development of the MVNO direction for 2020. The total subscriber base of virtual operators that operate on the Tele2 network exceeded 4.8 million customers. The monetization of the direction is confirmed by the double-digit growth rate of Tele2 revenue - income from the development of MVNO during the reporting period increased by more than one and a half times.

The base of more than 20 virtual operators that operate on the Tele2 network grew by 28% compared to 2019 and exceeded 4.8 million. Tele2 revenue from the MVNO segment in 2020 increased by 55% year-on-year.

Banking virtual operators became the driver of the development of the MVNO direction: revenues from their work increased by 73% year on year, and the subscriber base showed an increase of 32%. All banking operators in Russia work on the Tele2 network. At the end of 2020, the three banking MVNO (Tinkoff Mobile, SberMobile and VTB Mobile) replenished with another project: Gazprombank created its virtual operator on the Tele2 network.

The growth of revenue and the number of customers is also due to the creation of new MVNO projects. So, in the first half of 2020, Tele2 put into commercial operation the operator Voentelecom in partnership with the Ministry of Defense. As of April 2021, Voentelecom operates on the basis of Tele2 in four regions of Russia: Moscow, St. Petersburg, Rostov-on-Don, Kaliningrad.

In 2020, Tele2 launched projects in fundamentally different market niches: they proved that not only banks or network retailers, but also famous people with a loyal audience can create MVNO. In September 2020, Migo Mobile from business blogger Azam Khodzhaev appeared on the market. The company focused on creating a community of entrepreneurs and attracting active people who want to develop their projects. The launch of the operator in partnership with the blogger became a special business case in Russia and the world, when the MVNO project is based on exclusive content - the main advantage of the project.

In December 2020, the current UFC lightweight champion Khabib Nurmagomedov announced the creation of the virtual operator Eagle Mobile. The operator launched on Tele2 infrastructure under its own brand, integration is implemented according to the light MVNO model. The team of the MVNO-Directorate of Tele2 helped to develop a number of food "chips" of the operator: a group discount on the use of communication services, participation in a charity program, honest tariffs with protection from subscriptions.

In addition, in August 2020, Tele2 launched MVNO for Glonass JSC in the Internet of Things segment. The virtual operator allowed to expand the coverage area of ​ ​ the communication network for the Russian ERA-GLONASS emergency response system. The project helped improve road safety in the country and improve the quality of monitoring of commercial transport and cargo.

Шаблон:Quote 'author = said Sergey Volkov, Director of Virtual Operators and Tele2 Partnerships Development.

2019: Total number of subscribers increased by 115% to 3.75 million

On February 11, 2020, Tele2 announced the results of the development of the MVNO direction in 2019. The total number of clients served by Tele2 virtual operators was 3.75 million. Banking operators showed especially high growth rates - their subscriber base increased 6.5 times.

Over the past three years, Tele2 has become the "factory" of MVNO. In total, more than 20 virtual operators work on the Tele2 network in February 2020. The total number of their subscribers in 2019 increased by 115% to 3.75 million. Tele2 revenue from the MVNO "factory" increased by 133% year on year.

In 2019, Tele2 entered other market segments. In October 2019, the company signed a memorandum of cooperation with Tomsk State University. The document involves the creation of Russia's first university MVNO and the participation of students in the project. Also in 2019, Tele2 began working in the M2M segment and entered into an agreement to create MVNO for GLONASS JSC.

In September 2019, the third banking operator VTB Mobile began operating on the Tele2 network. In general, the segment of banking MVNOs in 2019 grew faster than the market. The number of their clients increased 6.5 times year-on-year. In partnership with Tele2, all existing banking operators on the market are operating in February 2020: Tinkoff Mobile, Sber Mobile and VTB Mobile. MVNO banks account for more than half of the subscribers of virtual operators operating on the Tele2 network. According to a study by TMT Consulting, in 2019 the subscriber base of Russian virtual operators grew by 3 million customers. At the same time, 66% of them were Tele2 partners. TMT Consulting experts estimate the total volume of the MVNO market at 10 million subscribers, and an increase in 2019 at 40%.

Шаблон:Quote 'author = said Sergey Volkov, director of the development of the segment of virtual operators and partnerships Tele2

2018

MVNO Tele2 "factory" revenue growth by 200%

On February 4, 2019, Tele2 announced that in 2018, revenue from work in the MVNO segment increased by 200%. In 2018, the company continued the development of the MVNO "factory" and launched the MVNA (Mobile Virtual Network Aggregator) platform. This provides the possibility of mass connections for small companies that want to serve from 10 thousand subscribers. The first MVNA-based client began operating in test mode at the end of 2018, and the commercial launch of the project will take place in February 2019.

At the end of 2018, the number of MVNO subscribers on the Tele2 network exceeded 1.7 million people. According to the TMT Consulting study, in 2017-2018. the number of clients of Russian virtual operators increased by 3.2 million. Thus, Tele2 accounts for more than half of the subscribers connected by Russian MVNOs over the period.

The rapid growth of the direction in the domestic telecom market is also due to the work of the "factory" MVNO Tele2. The MVNE platform allowed the company to run virtual operators quickly and at low cost. At the end of 2018, 18 MVNO operate on the Tele2 network.

The launch of MVNE at the end of 2017 made it possible to put the creation of virtual operators on stream. However, we went even further in the development of this idea and introduced the MVNA platform. It consolidated our positioning as an MVNO "factory" and simplified the launch of virtual operators for small companies. Now projects with a potential base of 10 thousand customers are quite real - including for communities of interest, sports teams or personalities. In addition to the launch of MVNA, important achievements in 2018 are the impressive subscriber base of MVNO and almost 20 projects on our network. At the same time, Tele2 continues to actively invest in infrastructure, which allows partners to be confident in the quality of end services.

" Factory" MVNO Tele2 provided half of the new connections of MVNO subscribers in two years

On December 28, 2018, an alternative mobile operator Tele2 announced that since the launch of its first virtual operator, it has provided half of the new subscriber connections. MVNO in Russia The number of customers who serve MVNO Tele2 partners exceeds 1.6 million - this is more than 50% of the increase in subscribers of virtual operators in 2016-2018.

Tele2 launched the first virtual operator on its network with Rostelecom at the end of 2016. Since the beginning of Tele2 in the segment, the number of customers of Russian MVNO has increased by 3.2 million people. Such an increase in the subscriber base was demonstrated by Russian MVNO in 2017-2018, TMT Consulting reported in its study. At the same time, 1.6 million accounts for MVNO customers launched on Tele2 infrastructure - this corresponds to more than half of the total number of subscribers of Russian virtual operators. Thus, the rapid growth of the segment in the domestic telecom market is also due to the work of the "factory" MVNO Tele2.

According to TMT Consulting, Russian MVNOs serve less than 3% of all mobile subscribers in the country, but their business is growing faster. The dynamic development of MVNO is largely facilitated by the launch of the MVNE platform Tele2, which made it possible to put the creation of virtual operators on stream. As of December 2018, more than 15 MVNOs operate on Sberbank Virgin Connect the company's network, including Rostelecom,,,,,, Tinkoff of BankTsentr2M MS-SpetsTelecom,,,,, MCN Telecom TRANSTELECOM SIM Easy4,, SIM V-Tell Danycom, etc.

"So far, Russian virtual operators occupy 3% of the market, however, as global experience shows, the direction has great potential. The TMT Consulting agency predicts a faster growth rate for the segment and estimates an increase in the number of clients of virtual operators for the whole of 2018 at 18%. Tele2 launched the MVNO "factory" relatively recently and during its operation managed to win half of the new subscriber connections. The launch of MVNO brings great benefits to companies, regardless of their scale and scope. So, the own virtual operator allows players to strengthen the loyalty of the client base and diversify the business. " ' Sergey Volkov, Director of Virtual Operators and Partnerships Development at Tele2 '

Launch in four more regions of Russia

On November 13, 2018, the mobile operator TTK Mobile announced the start of work immediately in four more regions: Vladimir and Omsk regions, the Republics of Khakassia and Buryatia. Subscribers can choose a suitable offer in terms of service volume and cost from the line of tariff plans.

TTK Mobile subscribers are provided with only the necessary functions: mobile Internet, minutes and SMS. One of the advantages of the operator is the lack of additional charging of long-distance calls and roaming within the country. All outgoing calls in Russia, including on trips, are included in the package of minutes inside the tariff plan. Balances for service packages: uninterrupted mobile Internet traffic, minutes and SMS, do not burn out after a month and go on to the next paid period.

In honor of the launch, TransTeleCom makes an offer to the first subscribers connected: the First tariff plan is 8GB of mobile traffic, 300 minutes of outgoing calls and a large supply of SMS messages at a favorable price. The First rate offer is limited.

In addition, TransTeleCom offers subscribers a line of package tariff plans "Let's go!," Which include various volumes of mobile traffic: from 5 to 25 GB per month and from 200 to 600 minutes of outgoing calls. All conversations within the network are not charged and do not spend a package of minutes, and popular social networks do not spend the Internet from the package. In addition, the "Per Minute" tariff is offered, as well as a tariff plan with unlimited mobile Internet.

TransTeleCom subscribers have a Single Account offer, which allows you to save on communication services by connecting several services from the operator at once: Home Internet, Mobile Communications and Interactive Television. For each telephone number of TransTeleCom Mobile connected to the Single Account, the subscriber can receive a monthly discount on the Home Internet service. Up to 10 SIM cards can be connected at the same time. The monthly cost of the Home Internet service at maximum speed can decrease to 1 ruble per month.

Start of work in three regions of Western Siberia

In the Novosibirsk and Kemerovo regions, as well as in the Altai Territory, the mobile operator TTK Mobile began work, TransTeleCom said on June 13.

Subscribers can choose a suitable offer in terms of service volume and cost from the line of tariff plans. Only the necessary features are provided: mobile Internet, minutes and SMS. The tariff plans do not provide for any hidden payments, paid subscriptions and unexpected debits, which will protect subscribers from random connections of paid services and additional unintended expenses, the company emphasized.

One of the operator's features is the lack of additional charging of long-distance calls and roaming within the country. All outgoing calls in Russia, including on trips, are included in the package of minutes inside the tariff plan. The balances for service packages - the uninterrupted traffic of the mobile Internet and minutes - do not burn out after a month and go on to the next paid period. In addition, subscribers get unlimited access to social networks and instant messengers.

In addition, TransTeleCom offers subscribers in Western Siberia a line of package tariff plans "Let's go!," Which include various volumes of mobile traffic: from 5 to 24 GB per month and from 200 to 600 minutes of outgoing calls. All conversations within the network are not charged. All batch rate plans include an unlimited number of SMS messages. In addition, the "Per Minute" tariff is offered.

TransTeleCom subscribers also have a Single Account offer, which allows you to save on communication services by connecting several services from the operator at once: Home Internet and Mobile Communications. For each telephone number of TransTeleCom Mobile connected to the Single Account, the subscriber is provided with a monthly discount of 50 rubles for the Home Internet service. Up to 10 SIM cards can be connected at the same time.

We continue to expand the geography of TTK Mobile services, going to Siberian cities. Subscribers of Western Siberia have long been familiar with the Internet from TTC, so I am sure that they will appreciate our mobile offer, "said Roman Kravtsov, president of TransTeleCom. - Residents of seven regions of Russia can buy a mobile operator SIM card from TransTeleCom. Throughout the year, it will be possible to connect to mobile services from our company throughout the country.

As of June 13, TTK Mobile is currently available for connection to residents of the Krasnodar and Altai Territories, Ryazan, Rostov, Chelyabinsk, Novosibirsk and Kemerovo regions. Tele2 is the partner providing the TransTeleCom of infrastructure for the implementation of the virtual mobile operator (MVNO).

2017

Native MVNE platform created

On December 12, 2017, Tele2 announced the creation of its own MVNE (mobile virtual network enabler) platforms.

According to the company, the automated system will allow any third-party companies to launch their own virtual mobile operators based on the Tele2 network.

The MVNE platform is a set of standard telecom systems, in particular billing, CRM, front interfaces and other components. The proposed technology is focused on supporting the creation of virtual operators to customers who do not have their own infrastructure. The platform allows you to implement MVNO projects in a short time with minimal costs.

Using the MVNE platform, the company plans to put the creation of MVNO on stream and launch dozens of projects annually.

As of December 12, 2017, in Russia, virtual operators occupy 2.6% of the market in terms of the number of customers. According to analysts, this figure will increase to 14 - 15% by 2022. The growth of the MVNO segment is facilitated by its own virtual telecom operators Rostelecom, Sberbank, TransTelecom and MTT.

Tinkoff Bank, Virgin Connect, DannyCall, Center2M, MS-SpetsTelecom, LycaMobile and MCN Telecom are preparing to launch MVNO projects with Tele2, the company said - 10 more virtual operators are planned for 2018.

MVNO Partner for Lycamobile and Mundio

According to RBC"," international operators Lycamobile and Mundio decided to enter the Russian communications market. T2 RTK Holding"" (brand) Tele2 will be a partner of MVNO operators in. Russia Operators will begin to provide services in Russia during 2017.

Apparently, the expansion of Tele2 into the segment of virtual operators is a consequence of a revision of its market competition strategy. In 2016, its market share in the Russian Federation for subscribers amounted to about 15% (in the key market of Moscow, according to estimates, no more than 6%). Meanwhile, the relatively small market share of the federal mobile operator, all other things being equal, significantly reduces the level of its margin in view of the need to maintain the costs of interconnect, marketing, procurement, infrastructure maintenance, etc., at the level of larger competitors. According to estimates, in 2016, MTS had a market share of 31% for subscribers, Megafon - 30%, and VimpelCom - 23%. In addition, the situation is further aggravated by an estimated 3-4 times higher than the average market debt burden of Tele2 in terms of net debt/EBITDA, as well as a drop in real incomes of the population limiting the indexation of tariffs. Without increasing market share, the payback of previously made investments in infrastructure, including the Moscow region, does not look ^[1]

A little more than three years ago, Tele2 planned "in 5-7 years" to occupy 25% of the Russian mobile market, which, undoubtedly, would solve the current problem. However, as practice has shown, now these plans are unlikely to be achievable in the event of direct competition. Nevertheless, it is possible to increase market share without increasing direct competition - through the mass launch of independent virtual operators (MNVO) with their own marketing budgets and approaches to segmentation.

In a number of European countries with loyal industry regulation (Germany, Great Britain, France, Spain, etc.), the share of independent MNVO operators exceeds 10%, and their number is in the hundreds. It cannot be ruled out that MNVO-projects "Tele2" led by Sberbank and other partners with aggressive expansion in 5-10 years will be able to receive the same 10%, which in total will indirectly give Tele2 the required 25% of the market. Even if the costs of the interconnect and the practice of sharing revenue with partners are maintained, this will be enough to get out of loss-making and recoup the infrastructure without the implementation of M & A transactions, which, according to rumors, was discussed with VimpelCom some time ago. On the other hand, such a significant increase in competition will be disastrous for the market as a whole, since the capital-intensive business of the Big Three mobile operators may not cope with the simultaneous financing of 5G and the payment of dividends in the event of a further decrease in margins amid tightening competition with segment MNVO, even if the consequences of the Spring-Ozerov amendments are put out of brackets.

TTK Mobile Virtual Operator Announcement

In June 2017, Tele2, an alternative mobile operator, and TransTeleCom (TTC) signed an agreement to create a virtual mobile operator TTC Mobile. Private customers will be able to use its services in the summer of 2017.

The virtual cellular operator will operate on the basis of the radio access network and Tele2 infrastructure. At the first stage, TransTeleCom Mobile services will be available to residents of the Rostov Region and Krasnodar Territory. During the year, a new MVNO operator will appear in all regions of the joint presence of companies. TransTeleCom will offer existing customers and new subscribers its own line of tariff plans, which differ in terms of service volume and cost.

In the IV quarter of 2017, TransTeleCom plans to submit package converged offers, which will include mobile communications, home Internet and interactive television. A comprehensive service connection will allow the subscriber to receive a significant discount. All services will be linked to a single account, which will make the TransTeleCom product convenient for use by the whole family. The operator plans to provide mobile communication services in the B2C, B2B and M2M segments, including using LTE-450 technology.

2016, Rostelecom launched its own virtual cellular operator on the basis of the Tele2 network, which, according to the results of the first quarter of 2017, gained 224,000 subscribers. Also on the Tele2 network, Sberbank, MTT, Vtel, SPRINT and Matrix Telecom have already implemented their MVNO projects. In addition, Tele2 signed an agreement to create virtual operators with Tinkoff Bank, DannyCall, Center2M, MSS-Telecom, Mundio and MCN Telecom.

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