Datorama

Datorama — the Israeli startup founded in 2012 developing the software for the organization of sales and marketing processes. Tools of the company are placed in a cloud and use algorithms of artificial intelligence. To the middle of July, 2018 Datorama attracted in total $50 million investments. Among clients of a startup such corporations as PepsiCo, Ticketmaster, Unilever and Pernod Ricard appear. The total quantity of customers of Datorama exceeds 3  thousand. The voice assistant to Amazon Alexa is built in software of Datorama.

History

2018: Salesforce.com purchased Datorama

On July 16, 2018 the producer of corporate cloud solutions Salesforce.com announced Datorama purchase. Though its participants did not disclose the cost of the transaction, the Israeli newspaper Calcalist knows of it — about $800 million.

According to the statement of Salesforce.com, the company as a result of acquisition of Datorama will be able to offer clients "expanded data integration and intelligent tools" through a cloud.

Software for marketing specialists will become more smart. Salesforce buys the cloud Datorama AI platform

As notes Bloomberg, the transaction will help Salesforce.com to improve the opportunities of data analysis therefore products of the company will provide to marketing specialists even more useful information about potential clients. Besides, Salesforce.com will increase the competitiveness in fight against Adobe and Oracle in the market of marketing software, transfers news agency.

Salesforce.com intends to save Datorama headquarters in Tel Aviv and all personnel (about 400 employees) working there.^[1]

I  am glad to welcome Datorama in  family of Salesforce. The best of  both worlds: analytics and  marketing. The Datorama platform allows marketing specialists to connect easily separate sources of critical platform data for creation of the improbable ideas — the CEO of Salesforce.com Marc Benioff wrote on the Twitter blog.

Notes