"Duck-bill" transforms communications with clients through SAP Marketing

2020: Development and deployment of the loyalty program

The Russian online store of the products "Duck-bill Online" announced on September 7, 2020 start of own loyalty program which received the name "Duck-bill of Club". The decision on start of the loyalty program was made at the end of 2019.

For implementation of the large-scale project the SAP platform was selected, and the MasterData company acted as the partner in development and deployment. Program implementation of loyalty passed in several stages, test start for buyers from among the staff of online store became first of which. At the beginning of August, 2020, after carrying out a number of completions and improvements, the updated functionality became available to limited number of visitors of the website, and already on August 31 the loyalty program was open absolutely for all clients. Read more here.

2018

The Utkonos company built the system of personal communications with clients using the SAP solution Marketing (before SAP Hybris Marketing). On October 15, 2018 the SAP CIS company reported about it.

According to the results of business transformation it was succeeded to increase efficiency of communications with clients on all direkt-channels. As a result revenue growth by e-mail to the channel in the second quarter was 2018 41%. The number of orders by the SMS increased by 2%, and revenue growth in this channel was 8%. In Viber channel conversion in purchase increased by 18%.

In 2017 Duck-bill began large-scale transformation of e-commerce and marketing. Building of a single system on management, the analysis and segmentation of the most complete and qualitative data of clients, and creation of the personalized relations with them became one of the main objectives of the project. The SAP Marketing platform was for this purpose selected. Thanks to implementation of this solution of the company it was succeeded to provide flexible segmentation of the customer base, to configure the automated marketing campaigns for different channels – e-mail, the SMS, mobile push, etc. Thanks to what creation of a campaign takes on average 30 minutes while earlier on it several hours could leave. Besides, SAP Marketing allows to receive and to the analyst based on the started campaigns, automatically monitoring reaction of consumers to advertizing activities.

For October, 2018 in the company the second stage of SAP implementation Marketing comes to an end, the Masterdata company acts as the partner. Also there is an integration of SAP Marketing from SAP Commerce e-commerce implemented by the platform (before SAP Hybris Commerce) with assistance of Novardis company.

"We build our business around the client and his experience. For this reason it is so important to us to understand his desires and reaction to ours with it interaction. This project became good base for creation of an effective communication framework, and we are not going to stop on it". Mikhail Morozov, director of work with buyers of Utkonos Internet hypermarket

"With development of technologies the fast and convenient service, address communications become also important for buyers, as well as goods quality. And those companies which best of all know the clients and are able to communicate with them, get as a result important competitive advantage in the form of consumer loyalty". Alexey Petunin, deputy general director, director of work with small and medium business of SAP CIS