Sberbank: Digital bouquets

2020: Start of service Digital bouquets

Sberbank announced TAdviser on March 5, 2020 start of service using which it is possible to give to darlings digital flowers. For only several clicks it is possible to send virtual 3D - bouquets to beloveds where they were. Anyone can select a suitable bouquet, a name of the girl, a congratulation and to send her a gift by e-mail, to social networks or to the messenger.

sber8marta.ru service

Quickly, beautifully and eco-friendly — digital bouquets of augmented reality will help not only to create festive mood, but also to give an alternative to those who think of preserving of the nature and the environment.

At the same time analysts of Sberbank and IT- the companies "OFD platform" found out what flowers inhabitants Russia on the eve of the International Women's Day prefer to give.

As before, tulips though in 2020 they were purchased 12% less, than in the past remain the most popular flowers. The average bill of purchase of tulips (to their thicket buy in ready bouquets) was 1080 rub that is 29% less, than in 2018 at the same time.

On the second place — roses, also in 2020 purchased them 10% less, than in 2018, the average bill grew by 10% and was 650 rub.

On the third — chrysanthemums. In 2020 they were purchased 48% more, than in the past, with the average check in 460 rub that is 31% higher, than in 2018 at the same time.

Also considerably demand for lilies grew. In 2020 the volume of their retail sales increased by 2.1 times. The average bill of the buyer of lilies (buy single flowers for drawing up bouquets more often) was 230 rub that is 18% higher, than in 2018 at the same time.

Above everything (more than 2.5 thousand rubles for one purchase) costs in category of flower products in such regions as the Tyumen region, KhMAO-Yugra, Yakutia, the Tula and Vologda regions. In Moscow the average bill is 1.5 thousand rubles.

On the eve of the International Women's Day Sberbank also started special service sberbank.ru/forwomen which will help to congratulate darlings on a holiday taking into account their interests and hobbies. The service offers the different ideas of carrying out a holiday from which it is possible to select the most suitable option.

Among participants of the action — services of an ecosystem of Sberbank: delivery service of ready food Delivery Club online movie theater Okko, taxi "Citymobil", marketplace "Beru", medical service DocDoc, delivery service of products "Sbermarket" and restaurant platform SberFood. More than 50 partners were also connected to the project bank: companies Philips Samsung New Balance Lamoda, Tefal Henderson, Braun, Yves Rocher, Nintendo, MAC, Moulinex Estee Lauder, Clinique and others.

Links

• Link to service Digital bouquets

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