MTS Travel Hotel Booking Service

2024

Running the personalization algorithm in digital guides

PJSC, MTS digital ecosystem, August 21, 2024 announced the launch algorithms of personalization in the digital guides of the MTS Travel travel service. Now they automatically adapt to the interests of the user. The function based on Big Data MTS and - AI technology has already been added to the guides to,, and Samara Nizhny Novgorod Kaliningrad regions the Republic. Tatarstan Since its launch, the average viewing time in personalised guides content has risen from three to five minutes.

source = MTC

Personalized content in digital guides is available to MTS subscribers who have passed authorization by mobile phone number. Users automatically fall into one of the segments formed on the basis of impersonal Big Data MTS and AI technologies. Among the key criteria for segmentation, which affects the content of guidebooks - the level of income and the presence of children. According to a study by MTS Travel, it is these factors that have the greatest impact on travel scenarios. Depending on the segment, the user receives one of six sets of recommendations for attractions, places to relax, cafes and restaurants. Subsequently, MTS Travel plans to add personalization algorithms to the showcase with hotels.

By personalizing content, users will be able to spend time on the trip more efficiently. For example, parents who came on vacation to Samara with a child will not need to look for a local zoo or children's museums for a long time - they will learn about them from our guide as soon as they find themselves in the Samara region. The emergence of this function is important for us, since the task of the MTS Travel service is to be a convenient, technological assistant in travel planning. The first results of the work of guides with personalization showed that it is in great demand among tourists. Average viewing time for content rose from three to five minutes. The share of authorizations also increased. In August 2024, up to 40% of users pass it in order to receive personal recommendations, - said the publisher of MTS Travel Lidiya Strakhova.

GlobalDMC Customer Availability

PAO, the MTS digital ecosystem on July 16, 2024 announced that its subsidiary MTS Travel had begun cooperation with the international tourist GlobalDMC system. As part of the partnership, GlobalDMC customers, foreign travel agencies and tour operators will be able to book hotels on Russia and from to the countries CIS MTS bases Travel, more than 70,000 objects in total.

GlobalDMC is an international hotel reservation and travel service system for travel market professionals - travel agencies, tour operators and business tourism agencies. The company has more than 6 thousand such customers as of July 2024.

The partnership with GlobalDMC is organized through a subsidiary of MTS Travel, a hotel Bronevik.com consolidator that has direct contracts with hotels, apartments and other accommodation facilities in Russia and the CIS countries. Through the partnership, hotels connected to the Bronevik.com platform will be able to attract guests from abroad and thus increase the average check and sales of additional services.

MTS Travel also became an exclusive hotel supplier for the Russian representative office of GlobalDMC, which provides services to domestic travel agencies.

GlobalDMC has extensive experience in the distribution of hotels and tourist services around the world and successfully scales it in Russia and the CIS countries. We are confident that our cooperation will help provide foreign tourists with a positive travel experience in Russia, "said MTS Travel Business Development Director Sergei Eremkin.

We are proud that our partnership with MTC Travel provides access to the Russian and CIS hotel market for a wide range of tourism professionals around the world. We hope for further expansion of cooperation and will apply all our thirty years of experience in tourism so that our clients both in Russia and abroad receive the most profitable offers for booking hotels for their tourists, "comments GlobalDMC CEO Ali Mikailov.

2023: Hotels added in 150 non-CIS countries

The reservation service, MTS Travel which is part of the digital ecosystem, MTS on July 28, 2023 announced the appearance on its showcase of a large assortment of hotels and other accommodation facilities countries in non-CIS countries. At the first stage, offers appeared in the service in the following directions:,,, Egypt Thailand China countries Europe and others.

Now on MTS Travel you can book hotels and other accommodation options in more than 60 countries of the world, by the end of summer the assortment will expand to at least 150 countries.

The emergence of a large assortment of hotels in the far abroad coincided with the growth of the outbound tourist flow. According to to data Big Data MTS, the number of tourist trips of Russians to non-CIS countries in the first half of 2023 grew by 65% in annual comparison. The main destinations here are,, Turkey UAE Thailand, Egypt,,,, and. Italy Germany France In Maldives addition, the largest increase in tourist flow is observed in, such states Asia as,,. In these and Indonesia India Vietnam other countries, more than one hundred thousand hotels are already available on the MTS Travel service, the base is constantly growing.

You can pay for foreign reservations on MTS Travel with a card of any Russian bank.

2022

Launch of hotel booking service in Russia

MTS Travel, a member of the MTS group, launched a service for booking hotels throughout Russia in mid-November 2022. Travelers can choose a hotel from 14 thousand offers. By the end of 2022, the service plans to add hotels in the CIS countries, and later - in far abroad.

Access to the hotel database is provided using the Bronevik service, acquired by MTS Travel in July 2022. It will allow you to combine the B2C showcase and the B2B direction on the platform. MTS Travel plans to develop products to increase the tourism potential of Russian regions using the capabilities of Big Data and the GeoEffect platform, the MTS Marketer service and others.

MTS launched a hotel booking service in Russia

It is assumed that the site will unite several technological products of MTS and partners and will become an ecosystem for travelers: it will be possible to buy tickets for transport and events, organize excursions, guides, rent cars, purchase financial products.

{{quote 'We have opened the opportunity to book Russian hotels at MTS Travel. This will strengthen and complement the ecosystem of MTS services, an important element of which is impressions and entertainment. In the future, we will offer the client not just hotel booking services, but a whole ecosystem for travelers, which will include a variety of services - from buying transport tickets to organizing excursions and entertainment, - MTS Travel CEO Vadim Melnikov told RIA Novosti. }} According to him, MTS Travel has access to technologies for storing and protecting user data, expertise in the field of advertising, customer service, and creating applications.

{{quote 'We will bring these standards and processes to the Russian travel market, developing the TravelTech direction. In addition, we will develop products to increase the tourist potential of Russian regions, - he concluded^[1] }}

Free hotel booking module

MTS PJSC announced on October 6, 2022 that it would help to make regional travel portals more convenient for travelers. Now you can add a free hotel booking module developed by MTS Travel to local tourist sites. At the same time, the regions will receive a commission from housing booked and paid for on the portal.

Illustration: behance.net

MTS Travel cooperates with local tourist centers according to the white label model: partners can connect a hotel booking module with a payment widget for free by integrating it into the travel portal and creating a separate site in a regional style. The reservation service and client service 24x7 will be provided by the MTS Travel division - the Bronevik company. For each paid room, the region will be able to receive a commission from 6% of the booking price and direct this money to the development of tourism.

With the module from MTS Travel, visitors to regional tourist resources will be able to choose a city, arrival dates, number of guests and get a list of all available offers for booking - hotels, mini-hotels, guest houses, hostels, apartments, campsites, etc. You can pay for your reservation with a bank card.

In September 2022, the booking module was installed on the travel portal Yaroslavl region - Yaroslavia. Visitors can, without leaving the portal, book a hotel room in the Yaroslavskaya region, including in the cities, Yaroslavl Danilov, Lyubov, Myshkin,, Pereslavl-Zalessky Poshekhonye, Rostov Veliky,, Rybinsk Tutaev, Uglich, etc.

Thanks to cooperation with MTS, the regions will be able to quickly increase the convenience of their travel portals, earn on commissions from bookings and support the local hotel business. For MTS, this is another channel for selling travel services and a step towards scaling the service. In the context of a change in the housing reservation market, such cooperation is convenient for both travelers and regional authorities and businesses. MTS Travel has a large inventory fund in the country - there are already more than 50 thousand accommodation facilities throughout Russia in the base of the Bronevik subsidiary. Thanks to direct contracts with partners, the company gives the regions not just content and technology, but a full cycle of client service related to living during the trip, commented on the general director of MTS Travel, Vadim Melnikov.

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