Loymax implemented a loyalty program for the Sakhalin chain of stores "Matryoshka"

2023: Implementation of the Loymax loyalty program automation platform

The Russian The company Loymax , the developer of a comprehensive platform for automation marketing , announced on August 17, 2023 the implementation of the implementation for project loyalty programs Vostok LLC and Retail the Vostok network shops. Matryoshka Yuzhno-Sakhalinsk Loymax has developed mobile application loyalty cards virtual that allow customers to receive information about bonus balances and promotions, as well as track purchase history.

For 2023, Vostok-Retail LLC is presented in several formats: a discounter under the Matryoshka brand and a local store under the Matryoshka at Home brand. The main format of the company's work is grocery discounters, in total the brand has six stores, one supermarket and one store at home. The main area of ​ ​ work is the creation of multi-format retail in Sakhalin and the Far East.

The grocery supermarket Matryoshka (Vostok Retail LLC) in Yuzhno-Sakhalinsk specializes in selling food and offers a wide range of goods at affordable prices in the discounter format. Many different positions are available to customers of the chain, ranging from fresh vegetables and fruits, meat and dairy products, to feed and special food for animals. The chain of stores "Matryoshka" is distributed in Yuzhno-Sakhalinsk, the population of the city is less than 200 thousand people.

Earlier, the chain of product discounters "Matryoshka" did not have its own loyalty cards, but accepted only regional and municipal preference cards "United Card of Sakhalinets." Loymax has proposed and implemented a project to implement a loyalty program, and in addition to virtual cards, has launched plastic buyer cards.

In addition, the project has developed a mobile application that allows customers to issue a virtual card, receive information about promotions and bonus balances, and also displays purchase history. The mobile application has already been installed by the first buyers of Matryoshka.

The project had its difficulties associated with the transition to alternative cash management. In addition to the geographical and natural difficult conditions for the delivery of equipment, joint configuration of software was required. However, thanks to Loymax specialists, these problems have been solved.

We are grateful to Loymax for implementing the loyalty program project and developing a mobile application for the store chain. Despite the complexity of the task, the Loymax team helped us connect, which allowed us to boldly conduct marketing promotions and increase customer loyalty. We are confident that the joint project will bring results and help us further develop in the segment of product discounters, commented Anton Sukharev, General Director of Vostok Retail LLC.

The implementation of the project for the Matryoshka network was especially remembered. First of all, geographically, colleagues are located on the island part, where severe weather conditions often simply prevent business. Nevertheless, we managed not only to implement a loyalty program, but also to configure the equipment, train our colleagues to work with the Loymax system and launch a full-fledged mobile application, commented Igor Bozhenko, commercial director of Loymax.