Pashchenko Valery Gennadyevich

Biography

He worked as an executive director at CoMagic, led marketing at Mango Telecom, a marketing department in Tele2 divisions.

From 2016 to 2020, Valery worked as the director of marketing and sales of the advertising vertical, MTS where he built sales and marketing processes, ensured the centralization of advertising sales and increased advertising revenue 10 times.

He was the director of the marketing and sales block for MTS corporate clients, where he led a team of 200 + people and built a unified B2B sales management system in nine MTS business units responsible for non-telecom products. He introduced a unified sales management and motivation system based on Bitrix, ensured the digitalization of document management, created unified marketing, scouting, analytics processes. Thanks to this, Pashchenko managed to increase the profitability of sales in business units by 41% per year.

2025: Director of Business Transformation at Getblogger

LLC Getblogger"" (part of MTS AdTech), June 10, 2025 announced the appointment of Valery Pashchenko, Director of Business Transformation, who will be responsible for the development and implementation of a business transformation strategy, participate in the creation and development of new products for the market, which, due to synergy with MTS AdTech technologies, will allow you to close business tasks at all levels of the funnel - from building knowledge to performance.

Valery's duties included monetizing the pool of Getblogger solutions, including key sources of CPA/CPP traffic - platforms for working with bloggers and platforms for working with webmasters - owners of sites, Telegram channels, cashback services, online storefronts. Pashchenko also participates in the development of advertising equipment, combining and bundling Getblogger products with MTS AdTech products and technologies. As director of business transformation, he will also focus on digital sales transformation.

Getblogger is no longer just a platform for placing CPA-ofers through bloggers, but an important part of the MTS AdTech ecosystem, which has huge potential for transforming the entire digital market. Combining bloggers and webmasters to promote brands, transparency and efficiency of targeting based on MTS Big Data and partner data, a hybrid of technologies and a human expert approach is what will allow Getblogger to create new generation tools and multiply revenue. This is not just a project to transform the CPA business, it is a transition to a new type of platform for promoting brands in the Russian advertising market, which, in synergy with MTS AdTech tools, will solve problems at all levels of the funnel - from building knowledge to performance, - said Marina Kondrashova, CEO of Getblogger.

The influence marketing market is growing rapidly, here the system approach and sales technologies that we applied in MTS are in demand as nowhere else. Together with the Getblogger team and its expertise, we will be able to creatively rethink the work of promoting brands, take it to a new level, combining the strengths of brand and performance approaches, "said Valery Pashchenko, director of business transformation at Getblogger.