Business Intelligence, BI (Global Market)

2024

Named 4 main trends in the field of data analytics

Artificial intelligence technologies and generative services are changing the way people work and teams interact. With the ongoing technology revolution, organizations that fail to make effective use of data and analytics (D&A) may face a number of challenges. This is stated in a study by Gartner, the results of which were released on April 25, 2024. The document names the four main trends in the D&A area.

AI penetration

The rapid proliferation of AI technologies leads to a change in the principles of doing business in various industries. Against this background, organizations may face an avalanche-like increase in costs. Gartner recommends that D&A managers implement FinOps, an enterprise cost management process that uses clouds with different types of charging for resources instead of data centers with long purchase cycles. In general, as noted, managers should develop AI skills. Otherwise, problems such as misallocation of resources and underutilization of investments will continue to escalate.

The rapid proliferation of AI technologies leads to a change in the principles of doing business

Controlled complexity of operations

Gartner experts stress that many D&A systems are sufficiently "fragile" that redundancy can create chaos and additional costs. Leading organisations are working to turn this chaos into something they can handle. Recognizing the complexity of processes provides a realistic understanding of a dynamic environment and helps D&A teams take the action they need. Gartner says executives need to consider the complexities that arise and use AI-based tools to automate and increase productivity. Investments in advanced data management, decision automation, and analytical capabilities such as natural language processing (NLP) are recommended.

Trust

As generative AI (GeniI) applications are introduced, the problem of trust in information becomes more acute. The validity of the data is constantly questioned, since neural networks tend to "hallucinate" - invent non-existent facts. In such a situation, problems may arise related to decision-making. The implementation of effective management and responsible AI practices is therefore critical to establishing trust. Gartner says that data that is used in AI systems should undergo certain training aimed at compliance with ethical standards, safety requirements, etc. In this case, AI systems will be able to generate the most accurate and correct answers.

Improving Employee Productivity

The Gartner study said organizations should invest in improving their employees' AI literacy. It is necessary to implement a trust-based approach to managing information assets, helping people understand the origin of the data they use. It is emphasized that workers should not feel threatened by the use of artificial intelligence and generative services. On the contrary, such tools should help improve efficiency and productivity. In general, the introduction of AI requires a qualitatively new approach to training company employees. The fact is that the skill set required for experienced AI users is very different from that of other users.^[1]

The leaders of the global software market for improving data quality are named

As of the beginning of 2024, the leaders of the global market software for improving the quality of data (Augmented Data Quality, refer to business analytics tools) are Ataccama, IBM and. Informatica This is stated in the study, the Gartner results of which are presented on March 6, 2024.

It is noted that in 2024 about 2.5 billion gigabytes of data will be generated daily. The development of many industries depends on the quality of this information, including the rapidly expanding market for generative artificial intelligence (GENI). Reputational damage and lost revenue opportunities are just a few of the consequences of using poor data when making business decisions. Therefore, the need for effective tools to improve the quality of information is growing. Moreover, advances in the field of Genia have further strengthened the need to use reliable data management methods.

Gartner Magic Quadrant in Data Improvement Software

Data quality and observability are the basis of digital transformation regardless of industry, "says Kanat Abirov, CEO of DIS Group CIS.

Gartner specialists analyzed the market and formed the so-called Magic Quadrant. This is a two-dimensional diagram on which the "completeness of vision" is deposited along the abscissa axis, and the "ability to realize" along the ordinate axis. Thus, market participants find themselves in one of the four quadrants of the plane: these are leaders, contenders, visionaries and niche players.

The report said that Ataccama was included in the list of leaders in the Gartner rating for the 11th time, IBM - in the 17th, and Informatica - in the 16th. The applicants include SAP, SAS, Experian and Accurately, and only Qlik is named the visionary. Niche players include CluedIn, Collibra, Datactics, DQLabs and MIOsoft. Thus, a total of 13 companies on a global scale are listed in the Gartner ranking.^[2]

2023

The volume of the global market for analytical software for PR promotion of companies for the year increased by 9% to $2.01 billion

In 2023, the costs of analytical software for PR promotion of companies reached $2.01 billion globally. This is about 9% more compared to 2022, when expenses were estimated at $1.83 billion. The Market Research Future review, published in mid-December 2024, says that in the future, sales of such software will continue to grow steadily.

One of the most significant drivers in the industry is the increasing demand for software that allows you to make informed decisions based on data. Businesses are increasingly aware of the value of the vast array of information coming from a variety of sources. Analysis of such data makes it possible to form optimal public relations strategies. Organizations around the world are moving from traditional methods to analytical approaches, allowing them to evaluate the effectiveness of their PR campaigns in real time. Specialized analytical software makes it possible to track publications in the media, study the mood of the audience and measure various indicators. The growing dependence on data for decision-making stimulates the demand for software for PR promotion.

The development of the industry under consideration is facilitated by the introduction of artificial intelligence and automation tools. Specifically, AI-based predictive analytics enable organizations to anticipate market trends and tailor their public relations strategies accordingly. At the same time, automation improves efficiency by optimizing workflows and reducing manual operations. As a result, specialists can focus on strategic planning and other important tasks.

In addition, the authors of the study note, there is an increase in demand for analytical tools available through the cloud using the SaaS (software as a service) model. Such funds are especially in demand among geographically distributed teams and enterprises with a developed network of branches. Cloud solutions are becoming increasingly popular because of their scalability, ease of use, and cost-effectiveness. At the same time, the demand for local systems, traditionally popular among large enterprises seeking stricter data control, is gradually decreasing.

Analysts identify four key market segments: media analysis, PR campaign management, crisis management and media monitoring. In 2023, the first of these areas provided revenue in the amount of $0.75 billion, the second - about $0.5 billion. Another $0.35 billion was brought by solutions for anti-crisis management. Costs in the field of media monitoring are estimated at $0.41 billion. Among the major market players named:

• Meltwater;
• Nielsen;
• Sprinklr;
• Cision;
• Prowly;
• Mention;
• Onclusive;
• Agility PR Solutions;
• Remotely;
• Signal AI;
• Hootsuite;
• Brandwatch;
• Sentiment Media;
• Critical Mention;
• Ubersuggest.

Geographically, North America is leading with costs of $0.85 billion at the end of 2023. This is followed by Europe with $0.55 billion, and Asia-Pacific is in third place with $0.35 billion. South America secured a contribution of about $0.15 billion, the Middle East and Africa - $0.11 billion.

Market Research Future experts believe that in the future, the CAGR on the global market of analytical software for PR promotion of companies will be 9.4%. Thus, by 2032, costs on a global scale, according to the estimates presented, could reach $4.5 billion.^[3]

Global Data Analytics Software Market Growth by 13.2% to $150.9 Billion

At the end of 2023, spending on the global data analysis software market reached $150.9 billion. This is 13.2% more compared to the previous year, when the volume of the segment was estimated at $133.3 billion. Industry analytics are cited in Gartner materials, which TAdviser reviewed in early November 2024.

One of the key drivers of the market is the introduction of advanced technologies such as artificial intelligence and machine learning. Companies recognize the importance of data-driven decision making for competitive advantage. In addition, there is an increasing need for real-time information analysis: these tools enable companies to make better decisions, respond more quickly to market changes, and improve customer service. Plus, the volume of information requiring prompt processing is constantly increasing: this is data from Internet of Things (IoT) devices, all kinds of sensors, wearable gadgets, etc.

The global data analytics software market grew by 13.2% to reach $150.9 billion

Another stimulating factor is the continued development of cloud platforms. These systems offer a number of advantages over local solutions, including scalability, flexibility, and cost-effectiveness. As more companies move their data and analytics operations to the cloud, demand for appropriate software is expected to continue to increase. In addition, the popularity of SaaS (software as a service) and PaaS (platform as a service) models is growing, which further stimulates the introduction of cloud information processing solutions.

The need for security and management plays an important role in the development of the industry. By analyzing data, enterprises can improve their security systems, prevent leaks of personal and confidential information, etc. Among the key players in the market in question are:

• Qlik;
• Informatica;
• Oracle;
• Microsoft;
• Teradata;
• Splunk;
• Amazon Web Services (AWS);
• Databricks;
• SAS Institute;
• SAP;
• IBM;
• Tibco Software;
• MicroStrategy;
• Tableau Software;
• Google Cloud Platform (GCP).

According to the deployment model, the industry is segmented into cloud and local solutions. The first of these sectors is expected to grow at a higher rate. This is due to the convenience of using cloud products and a decrease in the cost of related infrastructure. In addition, with this model, companies do not have to worry about maintaining health and updating expensive equipment. Plus, cloud platforms provide additional opportunities in terms of AI implementation and. machine learning The BFSI (Banking, Financial Services and Insurance) sector is one of the largest consumers software for data processing and analytics, with a focus on risk control, fraud detection and customer relationship management. The industry health care uses data analytics for disease diagnosis, drug development and personalized medicine. In retail to trade , such tools serve to segment customers, optimize inventory, and forecast demand.

North America held the largest market share in 2023: the region's dominance can be attributed to the presence of leading technology companies and early advanced decision making for data analytics. This is followed by Europe, where there is an active digital transformation in various industries. At the same time, the Asia-Pacific region is showing the most significant growth rates.^[4]

The volume of the global data analytics outsourcing market grew by 17% over the year, to $60.35 billion

At the end of 2023, the volume of the global data analytics outsourcing market reached $60.35 billion. This is 17% more compared to 2022, when costs in this area were estimated at $51.46 billion. Some of the key drivers of growth are the adoption of cloud-based analytics solutions and the growing need for real-time data analysis. This is stated in a study by Market Research Future, the results of which were published at the end of September 2024.

Data analytics outsourcing refers to the transfer of data to an IT company for further processing of another organization that specializes in this type of activity. In other words, when using IT outsourcing, it is not the employees of the enterprise who are engaged in information analysis, but specialists of a third-party organization. This approach allows, in particular, to solve the problem of a shortage of qualified analysts in the staff of the company itself.

Market Research Future experts call the development of cloud analytical platforms the main driver of the market under consideration. These solutions offer a number of advantages over local deployment, including scalability, flexibility, and cost-effectiveness. Companies gain access to powerful analytics tools and flexibility without the need to invest in expensive hardware and software. As a result, enterprises of all sizes are increasingly choosing data analytics outsourcing.

The rapid development of artificial intelligence and machine learning technologies further fuels the growth of the market as such tools automate repetitive tasks and provide a deeper understanding of complex data. The results can help companies improve decision-making, streamline operations, and gain a competitive advantage.

By service type, the authors of the report divide the market into descriptive analytics, predictive analytics, and prescriptive analytics. Among these segments, descriptive analytics held the largest share in 2023 - more than 40% of total revenue. According to the deployment model, local, cloud and hybrid approaches are distinguished. The cloud segment accounts for the bulk of revenue. The key consumers of services are customers from. financial sector In addition, data analytics outsourcing is in demand in healthcare, retail, to trade manufacturing and other areas.

EXLService Holdings, Xceedance, Accenture, Cognizant, Dell, Tech Mahindra, Larsen Toubro Infotech, Oracle, TCS, Genpact, Capgemini, Infosys, SAP, Mindtree, IBM and Wipro are named significant industry players. Regionally, North America is leading the way in 2023, driven by the presence of leading technology companies and high adoption of data analytics solutions. This is followed by Europe, where there is a high demand for data analytics services in industries such as healthcare and manufacturing. In the Asia-Pacific region, significant growth is recorded against the background of rapid digital transformation and increased investment in the data analytics infrastructure.

According to Market Research Future experts, in 2024, revenue in the global data analytics outsourcing market will amount to $70.78 billion. Going forward, the CAGR (compound percentage CAGR) is expected to be 17.28%. As a result, by 2032, costs on a global scale are projected to reach $253.3 billion.^[5]

2022: Gartner Quadrant: Microsoft named leader

In March 2022, Gartner released a new magic quadrant for BI systems and analytics, the Magic Quadrant for Analytics and Business Intelligence Platforms. Among the leaders, the company's experts included Microsoft, Salesforce (Tableau) and Qlik

2021: Gartner and IDC data

In February 2021, Gartner released a new magic quadrant for BI systems and analytics. Among the world leaders again Microsoft, Tableau and Qlik. ThoughtSpot moved into the visionary category. There are no Russian vendors in the quadrant again, no one has yet been able to repeat the success of the Forecast company of the 2016 model.

Jessica Goepfert, vice president of IDC, noted in August 2021 an increase in spending on Big Data and Analytical Solutions (BDA) in all sectors of the global economy. She emphasized that a comprehensive analysis of a wide variety of data - both on the internal processes of companies, and even on the rest of customer customers, is of strategic importance for the development of the company and is the primary task.

This is evidenced by the data of the IDC Spending Guides, released by IDC in August 2021. IDC forecasts global spending on data processing and analytics (BDA) solutions in 2021 at $215.7 billion. Growth compared to last year - by 10.1%.

Of course, these figures cover not only the BI market, but also the proceeds from big data projects. But we say "business analytics," and we mean "big data," and vice versa. Quality characteristics are important here. Based on the results of its research, IDC predicts that the BDA market for the next 5 years (2021-2025) will grow at a CAGR of 12.8%. The study covered 53 countries, including Russia.

As for the size of the global BI market, its volume is an order of magnitude less than BDA, and the growth rate is generally lower, with the exception of mobile BI. At the end of 2020, the global BI market is estimated at $23.1 billion, and by 2025 it is projected at $33.3 billion, a CAGR of about 7.6% (MarketsandMarkets, 2020). At the same time, analysts estimate the growth rates of the mobile BI market as higher - 18.9%, from $8.8 billion in 2020 to $29.6 billion in 2027 (Global Industry Analysts, 2021).

2020: Gartner data

In January 2020, Gartner released another magic quadrant, including 22 developers of BI systems. The leaders of the latest study were 4 vendors - Microsoft, Tableau, Qlik and ThoughtSpot. Salesforce, Oracle, SAP, SAS, Sisense and Yellowfin are named Visionaries. The Applicants include MicroStrategy, Looker and Tibco Software. Niche players were IBM, Birst, Domo, Information Builders, Logi Analytics, Pyramid Analytics, BOARD International, Alibaba Cloud and Dundas.

Microsoft is the leader in this magic quadrant. It has a comprehensive and forward-looking product development plan and broad market reach through the Microsoft Office Channel. Microsoft offers data preparation, visual data discovery, interactive dashboards, and advanced analytics in Power BI. It is available as a SaaS option running in the Azure cloud, or as a local option on the Power BI report server. Power BI Desktop can be used as a self-contained free tool for personal analysis. Installing Power BI Desktop is required when advanced users create complex collages of data using local data sources. Microsoft is releasing a weekly update to its cloud service, which added hundreds of features in 2019. Recent additions include visual elements of the decomposition tree, connectivity to LinkedIn data, and improvements to geographic display.

Tableau is the leader in this magic quadrant. It offers a visual research experience that allows business users to access, prepare, analyze, and present results in their data. It has powerful marketing and enhanced capabilities for enterprise products, but there is some uncertainty about its direction within Salesforce.

In 2019, Tableau significantly expanded the range of its products, in particular their expanded analytical and management capabilities. For advanced analytics, Tableau introduced both Ask Data and Explain Data to provide natural language queries and automated analysis. To manage, Tableau improved Tableau Prep Builder (which comes with Tableau Creator) and introduced Tableau Prep Conductor to plan and monitor data management tasks. Tableau Prep Conductor comes bundled with Tableau Catalog as part of the data management add-on. Tableau also introduced a server management add-on that provides server management, content migration, and workload optimization. Tableau has also moved a significant portion of its customer base to the cloud with Tableau Online.

Qlik is the leader in this magic quadrant. His clear vision for an ML and AI-based increase product is obvious, but so is his lower market momentum compared to his main competitors. Qlik Sense, QIk's leading ABI solution, runs on the unique Qlik Associative Engine, which has supported Qlik products for the past 20 years. The engine allows users of all skill levels to combine data and explore information without restrictions based on query tools. The Qlik cognitive engine adds AI/ML functionality to the product and works with the Associative Engine to offer context-sensitive hints and extend the analysis.

Qlik continues to improve its microservice-based platform architecture and multi-cloud capabilities. A complete SaaS-versiya Qlik Sense Enterprise are available, which is the basis of Qlik's new SaaS-based trial experience. Qlik introduced "associative information" in June 2019 as an advanced analytical opportunity that uses the cognitive mechanism of Qlik to uncover hidden information. The acquisition of Qtik Attunity, whose product remains standalone, expands data integration in the 2020 Qlik^[6] ecosystem^[7].

2019: Gartner data

In January 2019, Gartner's new magic quadrant for business analytics was released. Corporate platforms, Microsoft Qlik, Tableau and Thought Spot were highlighted in leading positions in the new study

In the new magic quadrant, research firm Gartner emphasizes that today's analytics platforms are easy-to-use tools that support a full analysis cycle - from data preparation to visual research and analytics development. They differ from traditional BI platforms in that they do not require significant IT participation in the use of created data models and shift the focus to the ability to independently work with the system.

Among other criteria, effective analytical platforms should have a number of key capabilities. Gartner experts include visual appeal of applications, creation of interactive dashboards, many options for visualization, scalability and complexity of the data model, deployment in the cloud, availability of metadata management tools, advanced analytics and much more. At the same time, the last of these criteria is the main driver of growth in demand for business analytics systems^[8].

2018: Gartner magic quadrant: Qlik named leader

In February 2018, Gartner released another magic quadrant, including 20 BI systems.

The leaders for the third year in a row were 3 vendors - Qlik, Tableau and Microsoft. Analysts attributed only one company to the number of applicants - Microstrategy. Visionaries are named IBM, Tibco Software, SAP, SAS, ThoughtSpot, Salesforce and Sisense. Niche players were 9 vendors - Logi Analytics, Pyramid Analytics, Yellowfin, BOARD International, Oracle, Information Builders, Looker, Domo, Birst.

2016

Business Analytics and Big Data Market Size $130 Billion - IDC

According to IDC research, the global market for business analytics and big data in 2016 amounted to $130 billion, by 2020 the volume of the BI market will approach $203 billion.

Business analyst's platform market size reaches $16.9 billion - Gartner

In 2016, the global market for business intelligence platforms (BI) and analytical applications reached $16.9 billion, an increase of 5.2% compared to 2015, according to preliminary data from the analytical company Gartner.

According to experts, the market is in the last stages of a long-term transition of systematic reporting (IT approach) towards automatic analysis tools (business approach). As a result, today's Business Intelligence and Data Analysis (BI&A) platforms have begun to place new demands on accessibility, flexibility and depth of analytical understanding.

The transition to a modern BI&A platform has reached a critical point, "says Ian Bertram, Managing Vice President of Gartner. - Companies need to move to easier-to-use, faster and more agile business intelligence platforms to create business opportunities through a deep understanding of different data sources.

The strategic importance of analytics to many organizations and executives is growing, analysts said. Companies understand that each business can be considered from the position of business analytics, each business process - from the position of the analytical process, and each person - as a user of analytics, according to a study by Gartner.

Modern marketing directors can no longer simply be experts in branding and advertising, Ian Bertram notes: they must also be experts in consumer behavior analysis. The same applies to heads of human resources departments, CFOs and those responsible for supply channels in many markets, he said.

He also added that many companies seek to democratize analytics capabilities through self-service.

2015: Global Business Analytics and Big Data Market Reaches $122 Billion

According to IDC research, the global business analytics and big data market reached $122 billion in 2015.

2013

Gartner Data

According to Gartner, the volume of the global market for business analytics (BI) and analytical software, which includes BI platforms, organization performance management systems (CPM ), analytical applications and advanced analytics, reached $14.4 billion in 2013. This is 8% more than the figure of $13.3 billion in 2012.

Among the five leaders, SAP increased its revenue by 5% and reached $3.1 billion with a market share of 21.3%. Oracle's performance remained practically unchanged, and Microsoft's turnover in this industry amounted to $1.379 billion, which allowed it to stay in 5th position. At the same time, the company showed the highest growth among the leaders - 15.9%^[9]

IDC Forecast to 2020

According to IDC's^[10] for April 2013, global spending on BI services will increase by an average of 14.3%, so in 2016 it will amount to $70.8 billion. In July 2013, IDC announced that, according to its updated estimates, the average annual pace of the global business analytics market until 2017 will be 9.7%. Thus, relative to previous years, there will be a clear slowdown in the market. This will be especially noticeable in Europe.

According to Gartner forecasts, until 2016, the BI systems and analytical platforms market will remain one of the fastest growing segments of the global software market. The average annual growth rate of this market will be 7% between 2011 and 2016. By 2016, the market volume may reach $17.1 billion.

At the same time, the BI market, according to Gartner data from April 2012, if we consider it in conjunction with data warehouses and analytics in CRM, is growing even faster - by 9% per year. If at the end of 2010 it amounted to $57 billion, then by 2014 it will reach $81 billion, and by 2020 - $136 billion.

According to estimates by Gartner analyst Rita Sallam, about 30% of business users already interact with business analytics, by 2014 this figure will grow to 50%, and by 2020 - to 75%.

IDC analysts believe that a number of factors will contribute to the further growth of the market for outsourced BI services. Firstly, there is a widespread shortage of qualified specialists who are required to implement BI initiatives, including mathematicians, directly business analysts, data model specialists, statisticians and researchers of various profiles.

On the other hand, the development of new technologies and the close integration of BI with social networks and mobile platforms make business analysis tools available to wide categories of end users. However, it is difficult for end users to organize implementation teams, and the costs of the required BI system infrastructure are often too high for this category of customers.

The "failure" in the personnel market and the lack of necessary fundamental knowledge will push more and more companies to attract service providers to meet business analysis needs in the near future, IDC believes.

2012: Global BI Platform Market Slows Growth

IDC data

In 2012, according to data IDC from July 2012, the global market - BIsoftware grew by 8.7% and reached $34.9 billion. In 2011, for comparison, the growth of this market was 15%, that is, it slowed down almost twice.

Such a decline is due to both macroeconomic problems that are relevant for most countries and a significant weakening of the market for BI systems in Europe separately. However, the business analytics market still outperforms the entire software market as a whole, which, according to IDC, increased by 3% in 2012.

The most successful sales of BI systems in such regions of the world as Asia-Pacific (with the exception of Japan) and Latin America, local business analytics markets of these regions grew in 2012 by 13.4% each. In North America, the economic recovery also yielded significant growth in BI sales, at 12.1% in 2012. Until 2017, the CAGR of the BI systems market will be the highest in Latin America - 12.4%, as well as in North America (10.9%) and Asia-Pacific without Japan - 10.5%.

Among certain segments of the business analytics market in 2012, the largest increase was shown by the platform segment data storage (10.8% in annual terms). The segment of directly BI systems and analytical tools, as well as the segment of performance management and analytical applications, increased by 7.7% each. At the same time, six vendors accounted for 64% of the market in monetary terms in 2012: among them such companies as Oracle SAP,,,,,. IBM Microsoft SAS Teradata

Gartner Data

According to Gartner from June 2013^[11], the global market^[11] BI platforms, CPM and analytical applications, which the research company considers inseparably, reached $13.1 billion in 2012, which is 6.8% more than 2011. In 2011, recall, the growth of this market amounted to 17%, but such a take-off could not continue indefinitely, and in general, the results of 2012 correspond to moderate forecasts that were previously reported.

Gartner has five main dynamics that influenced the global BI market in 2012: two of them are negative (these are difficult macroeconomic conditions and doubts about the success of business analytics and big data), the third is relatively neutral (analytics costs go beyond IT). There are two positive factors: data discovery is becoming mainstream, SaaS offers are also booming .

In the five largest vendors of BI platforms in terms of revenue, no new names appeared in 2012, but the positions of the companies underwent changes: IBM and SAS changed places, so IBM took third place, and SAS, on the contrary, fourth. IBM's BI and CPM business grew 9.9% to $1.6 billion in 2012. At the same time, in total, the five largest suppliers of analytical platforms occupied 70% of the global market in 2012.

SAP remained the market leader with revenue of $2.9 billion and 22.1% of market share, although its growth by 2011 was only 0.6%. Oracle is in second place, whose revenue increased by 2% compared to 2011 to $1.9 billion. Microsoft, which was on the fifth line, showed the maximum revenue growth in 2012: it increased by 12.2% to $1.2 billion.

Top 5 vendors in the world market BI 2011-2012, $ million

	Vendor	Revenue 2012	Market Share 2012	Revenue 2011	Growth 2011-2012
1 |SAP	2902,5	22,1%	2884	0,6%
2 |Oracle	1952,1	14,9%	1913,5	2%
3 |IBM	1625,6	12,4%	1478,8	9,9%
4 |SAS	1599,7	12,2%	1542,9	3,7%
5 |Microsoft	1189,3	9,1%	1059,9	12,2%
	Others	3861,9	29,3%	3416	13%
	Total	13131,1	100%	12295,1	6,8%

Gartner, 2013

According to Gartner^[12], in 2012, data discovery technologies and analytical architecture became the main trend in the global BI market. Also, significant growth was noted in the segment of real-time analytics, analytics content and predictive analysis.

Gartner notes that although business analytics systems have been a priority for Chief information officers for a number of years, there is still a serious demand for BI systems. For example, the systems of the so-called "descriptive" analytics in the sales and financial industries have become widespread, however, there remains a large backlash for the development of diagnostic and forecasting systems. For the most part, at the beginning of 2013, medium-sized businesses are just starting to implement BI systems.

BI Vendors Magic Square 2012

Gartner, 2013

As for the market leaders, at the beginning of 2013, there were significant permutations in the magic square compared to the situation a year earlier. A number of vendors have strengthened their market positions so much that they switched from a detachment of challengers to a square of leaders. If in 2012 Information Builders, Oracle, MicroStrategy, Microsoft, IBM, Qlik (QlikTech), SAP and SAS were named the leaders, then in 2013 Tableau Software and Tibco Software were added to them.

It is quite difficult to get into the leaders of the Gartner magic square: systems are evaluated according to a number of factors, for example, the completeness of the functionality of the latest stable release, the quality of support, the number of implementations and others. Obviously, Tableau and Tibco have done a lot of work in 2011-2012 and now these platforms have become able to compete with the offers of mega-vendors.

The square of challengers vacated by Tableau and Tibco included LogiXML (advanced from the niche vendor squad) and Birst, which was included in the square for the first time. Niche vendors include the same companies as in 2012, with the proviso that another new vendor, Bitam, has been added to them. It is noteworthy that the Russian company Prognoz was included in the magic square of BI platforms for the second year in a row, and its positions in the square - close to the border of the challenger segment - leave a promising prospect for the domestic vendor.

If we compare the magic square of 2013 with the squares of 2010-2012, we can note that the number of large vendors in the global market of BI systems and analytical platforms has actually doubled over the past three years. Now megavendors are opposed by many specialized developers who aggressively defend their place "under the sun" and, through more active innovation, move their own platforms forward very intensively. At the same time, there remains a place for the emergence of new leaders. So in 2013 and beyond, competition will literally "heat up" the global business analytics market.

The global business intelligence (BI) market will reach $13.8 billion in 2013, up 7% from 2012, according to Gartner^[13]

The market of BI and analytical solutions has become the fourth largest subsegment of the global software market, as companies continue to implement projects for the implementation of business data analysis systems and information-centric projects, as well as invest in decision-making automation and analytical tools. In the next economic cycle, according to Gartner, Big data analytics will become the main driver. Also in the market, BI will continue to play a significant role in the development of cloud, mobile and social tools.

In the short term, the market may find itself under a slight negative influence of macroeconomic processes, as well as a slowdown in sales cycles under multi-million BI contracts. So, compared to market growth of 16% in 2011, the growth rate of this market in the next few years after 2013 will be more modest, expressed in single digits.

Gartner notes that although the BI market and analysts are quite mature, and systems of this type have remained the most in demand over the past two to three years, the demand of companies for them is still not fully satisfied. There are still many subject areas, such as personnel management, marketing, social sphere, where the adaptation of BI and analytical tools is still at an early stage. Gartner also predicts the further development and popularization of the data-as-a-service model.

Many basic analytical projects have been implemented on the market, and at the forefront of such implementations there was mainly a large business and such industries as finance and sales, however, the time is coming to introduce predictive analysis and other more "advanced" BI capabilities. In addition, medium businesses and companies in some vertical markets are just beginning to consider using business data analysis systems and analytical tools, so that BI will remain one of the fastest growing software markets.

BI Implementation Services Market

According to Forrester Research^[14]the service market^[14] also evolved significantly over the past few years around the implementation of business intelligence systems. As of the end of 2012, experts from this company identified 12 leaders in the field of BI consulting, it included such firms as Accenture, Capgemini, Cognizant, CSC, Deloitte, HP, Infosys, KPMG, IBM, PwC, TCS and Wipro.

Leading BI Service Providers in the World by Strategy

Forrester Research, 2012

At the same time, IBM, Accenture, Deloitte, KPMG, CSC, Wipro, Infosys, Capgemini, HP, PwC, TCS and Cognizant were recognized as leaders in terms of BI strategy development.

Leading BI service providers in the world in terms of technical skills

Forrester Research, 2012

Whereas IBM, Accenture, CSC, Deloitte, Wipro, Infosys, HP, Capgemini, TCS, Cognizant, KPMG and PwC are recognized as leading BI service providers in terms of technical skills and ability to work with specific platforms.

Global BI Consulting Market Leaders: Key Characteristics

	Vendor	Number of BI projects	BI Revenue	Number of BI Consultants
1	Accenture	Over 1400	$2 billion	9500
2	Capgemini	Over 1400	$758 million	7300
3	Cognizant	5500	$1.17 billion	12500
4	CSC	500	$500 million	3200
5	Deloitte	1200	$1.2 billion	5000
6	HP	600 (customers)	$500 million	3500
7	IBM	20000	$2 billion	13000
8	Infosys	1000	$560.8 million	7005
9	KPMG	1000 (customers)	$679 million	2200
10	PwC	900	$600 million	2000-3000
11	TCS	300 (customers)	$1.02 billion	15000
12	Wipro	450	$790 million	8600

Forrester Research, 2012

The drivers of the growth of demand for service providers in the BI system market are its following features. Firstly, business analytics platforms and analysis systems are developing so quickly that often by the time the implementation is completed they have time to become morally outdated, so that contact with professional consultants allows you to keep your finger on the pulse. In addition, customers often find it difficult to define their own requirements for the BI system.

Also, most BI solutions are quite complex, consist of many components and require configuration. The success of the business analysis system often also directly depends on how tightly it is integrated with the key platforms and applications of the company, so here you cannot do without the help of integrators.

2011

Gartner Data

Performance Management's (PM) BI platforms, analytics and systems market reached $12.2 billion in 2011, 16.4% more than in 2010 ($10.5) billion, according to Gartner. Among other subsegments of the global software market, BI ranked second in terms of growth.

Such serious growth was underpinned by two key factors. The first is that companies continue to invest in BI even though IT project budgets are difficult. A 2012 study by Gartner among Chief information officers found that this year BI will remain the No. 1 technology priority for most heads of information technology departments. The second factor: the shift of purchasing activity in relation to BI systems from IT services to business users, which provides vendors with a significant increase in revenue.

Global Business Intelligence Systems Market Turnover by Segment, $ Million

	Segment	Revenue 2011	Market Share 2011,%	Revenue 2010	Market Share 2010,%	Growth 2010-2011
1	Analytical Applications and PM	1938,6	15,8	1652,6	15,7	17,3
2	BI platforms	7793,4	63,6	6703,3	63,7	16,3
3	CPM solutions	2509	20,5	2156,3	20,5	16,4
	Total	12241	100	10512	100	16,4

Gartner, 2012

All three subsegments of the market that Gartner highlights showed an increase in 2011.

Gartner, 2012

The global business analytics market, according to Gartner, remains quite consolidated: the five largest players continue to accumulate most of it through combinations of acquisitions, integrations, cross-sales and other similar activities. However, Gartner identifies about 100 innovative vendors who are fighting for a place in the sun, so the market opportunities for them are not completely exhausted.

Revenue of vendors in the global market of business intelligence systems, $ million

	Company	Revenue 2011	Market Share 2011,%	Revenue 2010	Market Share 2010,%	Growth 2010-2011
1 | SAP	2883,5	23,6	2413,1	23	19,5
2 | Oracle	1913,5	15,6	1645,8	15,7	16,3
3 | SAS	1542,8	12,6	1386,5	13,2	11,3
4 | IBM	1477,6	12,1	1222	11,6	20,9
5 | Microsoft	1059,9	8,7	913,7	8,7	16
	Others	3363,8	27,5	2931, 1	27,9	14,8
	Total	12241	100	10512	100	16,4

Gartner, 2012

In general, SAP remained in the BI platform, analytical applications and Performance Management systems market as vendor No. 1 according to the results of 2011, which accounted for 24% of the market, followed by Oracle, SAS Institute Inc. (SAS Institute) (SAS Institute), IBM and Microsoft.

Magic square of BI vendors for 2011

Gartner, 2012

Traditionally BI , the Magic Gartner Quadrant for Business Intelligence Platforms, updated in February 2012, also gives an idea of ​ ​ the vendors' position in the market. At the same time, BI platforms in Gartner terminology represent the largest segment of the global business intelligence market, but not the entire market.

According to the latest magic square, the leaders of the BI platform segment in 2011 were Oracle, MicroStrategy, Microsoft, QlikTech, Information Builders, IBM, SAS and SAP. Challengers, that is, contenders for the leadership title, are named Tableau Software and Tibco Software (Spotfire system).

Gartner attributed to niche players in 2011 LogiXML Actuate Software Panorama Software Salient Management Company Board International,,,,,,,,,,. Arcplan Targit Alteryx Pentaho Jaspersoft It is noteworthy that in 2011 Gartner included the Russian platform in the magic square for the first time, also Forsyth. Analytical Platform (formerly Prognoz Platform) placing it in a number of niche offers, which is certainly a global recognition for a domestic software product.

Squared in 2012, there is not a single visionary and very few challengers. Where is the focus of innovation? The fact is that they come mainly from small startups, which then quickly "absorb" the leading BI platforms. Over the past 5 years, mega-vendors have purchased all best-of-breed products in this market: Oracle bought Siebel and Hyperion, SAP - Business Objects, IBM - Cognos, etc. This trend will continue, and large vendors will continue to absorb innovative products into their portfolios.

IDC data

According to the results of 2011, according to IDC^[15], the global business analytics market managed to go far beyond its pre-crisis level: the growth rate of the global BI market amounted to 14.1%. According to IDC forecasts, during 2011 to 2016, the average annual growth of the global BI market will be 9.8%, as a result it will reach $50.7 billion.

The main drivers of this growth will be attention to such a phenomenon as Big Data, as well as the fact that the introduction of business intelligence systems is on the agenda of an increasing number of top managers.

In addition, new analytical tools based on non-relational DBMSs make suppliers actively work in the direction of R&D, as well as mergers and acquisitions, which is a good catalyst for the market.

Among the three key segments of the business intelligence market that IDC highlights, the fastest growing segment is storage platform systems - growing by 15.2% in 2011. In second place in terms of growth rates is directly the segment of analytical applications (13.3%), in third - BI systems and analytical tools (13.2%).

Among other global trends in the business analytics market, IDC experts highlight the growth in the number of transactions in the field of SaaS and application outsourcing. The more companies with little experience in using analytics turn to tools of this kind, the more vendors will have to focus on the service component.

The global market for business intelligence systems (BI) in 2012 may grow by 8.2% compared to 2011 to $33.9 billion, according to a study by IDC Worldwide Semiannual Business Analytics Tracker. This is a new IDC study that will come out at half-year intervals and cover 12 major segments of the global business analysis market.

The report states that the demand for business data analysis solutions will increase steadily as the company's awareness of the benefits of analytical tools and their ability to make decisions grows. In the semi-annual period, five of the 12 main market sub-segments will reach more than $1 billion: the reporting and end-user analytics segment, data warehouse management, applications for financial efficiency and strategic management, analytics in CRM systems, as well as the data warehouse segment itself.

So, in the first half of 2011, they accounted for a total of 73% of the global analytics market, while the annual growth of the total volumes of these segments amounted to 13.8% - above the market average.

The largest regional market of BI remains the US market (41% of the world market in 2011), here it is expected to grow by 8.6% in 2012. Asia Pacific (excluding Japan), Central and Eastern Europe, Middle East and Africa (CEMA), and Latin America will show an even higher growth rate in 2012, according to the company. In the last three regions in the markets of about 15 countries, growth will be double-digit.

Among more than 300 vendors that entered the IDC Worldwide Semiannual Business Analytics Tracker study in all 12 sub-segments, Oracle held leading positions in the first half of 2011 with 20% of the global market share, the vendor's growth in this market in annual terms is also significant - 17.9%. Oracle's closest competitors are SAP, IBM, SAS and Microsoft, which also posted double-digit growth in the period. In the first half of 2011, only 14 vendors overcame the $100 million revenue barrier. Among them are also companies such as Informatica, MicroStrategy, Infor and Qlik (QlikTech).

LogiXML: Small business unhappy with BI

Almost half of the poorly trained users expressed dissatisfaction with the implementation of business intelligence (BI) in their company, according to the latest research conducted by LogiXML. "This indicates that we are seeing an increasing gap between IT and business user expectations for BI," said Ken Chow, Chief Marketing Officer, LogiXML.

Overall satisfaction looks somewhat better when technical staff are connected, but not significantly: about 38% of all survey participants said they were unhappy or very unhappy with their BI tools. The "vast majority" of the 575 survey participants worked in small and medium-sized enterprises, Chow said, characterizing the small and medium-sized business segment as a "tidbit" for vendors.

It was not a big surprise to the Chou fact that more than 20% of firms (as they stated) do not use any technology. BI In addition: cost (27%) and lack of IT staff (26%) have become two strong barriers to implementation BI in these companies. Chou believes that the lack of IT resources can pose an exceptional problem with platforms that require significant efforts to further develop them. "I think that will remain the main obstacle for small and medium-sized businesses," he said. "This Chou is one of the reasons that some desktop analytics companies, such as us and some niche vendors, were able to gain strength."

Ease of use, in addition to cost considerations, is the main factor for the product of any vendor who hopes to gain a foothold in working with small companies. This is equally important to improve customer satisfaction when deployed to groups of inexperienced users.

The analyst believes that sellers should actively and work hard on this front, closing the gap between business users and information technology. "We have to take some of the burden off IT [from business users], we have to make life easier for them," Chow said. - One of the bitter songs we've heard a lot from IT: business users don't know what they want. And what we hear from business users: they don't listen to us in IT. The truth is somewhere in between. "

Understanding the gap between IT and business users is obviously in another section of the survey: not everything (unlike other technologies for workplaces), but 32% of those surveyed said that the common thing in their organization of buying and/or using BI tools was a reluctance to involve the IT department.

"Once business users get to the point where they don't get what they need, they go and buy themselves," Zhou said, noting that the trend was a growth factor for LogiXML. - A lot of IT specialists do not know about what is happening until someone comes and says: "Could you, for me, attach this to that database?" Another 26% of firms surveyed said they did not know it was happening in their organisation. Business users buying BI's own tools helped draw another conclusion: more than half (52%) of companies use two to four different platforms.

Microsoft has the largest market penetration among platforms in this survey, followed by Business Objects, LogiXML, Cognos and SAP. MicroStrategy, which Chow said - she has "talked a lot about the all-out war for small and medium-sized businesses" - is in sixth place. Open-source solution providers are hooked on small and medium-sized businesses, but their market share is still relatively small. JasperSoft took the top spot among open platform providers, followed by Pentaho, though each takes less than three 3% in the review.

The "do nothing and use" postulate Excel represents a formidable competitor for LogiXML and any other supplier focused BI on small companies, he believes. Chou "I think it has to do with forecasting and automating too much in configuration for small and medium-sized business products," Chow said, and added that starting with a reasonable goal rather than expecting a BI neophyte willing to become a one-night-trial data modeling expert is crucial. "If you cannot in a very short period of time make you immediately see and understand the meaning of what you need to work with, you will be abandoned very quickly."

2010

Gartner Data

In Gartner terminology, the global BI market consists of three large sub-segments: these are directly BI platforms, CPM solutions and the segment of analytical applications and performance management. The largest segment is the BI platforms segment: in 2010, it accounted for 63.7% of the turnover of the global business analysis market. The CPM and analytical application segments accounted for 20.6% and 15.7% of the global market volume, respectively. These proportions have remained unchanged over the past few years.

According to Gartner (published in April 2011 as part of the Market Share Analysis: Business Intelligence, Analytics and Performance Management, Worldwide, 2010 study), in 2010 the global BI systems market grew by 13.4% and reached $10.5 billion.

Share and growth of individual regions in the global market of BI, CPM and analytical applications

	Region	Revenue 2008	Revenue 2009	Revenue 2010	Market Share 2009,%	Market Share 2010,%	Growth 2009,%	Growth 2010,%
1	North America	4052	4264	5021	46	48	5,2	17,8
2	Latin America	271	309	389	3	4	14,1	19,5
3	Западная Europe	3200	3212	3426	35	33	1,5	6,7
4	Eastern Europe	243	258	266	3	3	6,4	3
5	Ближний Восток и Africa	162	172	204	2	2	6,1	18,3
6	Asia Pacific	595	698	858	8	8	17,3	22,9
7	Japan	357	364	378	4	4	2,2	3,7
	Total	8939	9278	10522	100	100	3,8	13,4

Gartner, 2011

The largest regional market for business analytics remains the North American market, in 2010 it grew by 17.8% to $5 billion, accounting for 48% of the global. In second place is the Western European market: over the corresponding period, it increased in volume not so significantly - by 3% to $3.42 billion. The third place in terms of volume is occupied by the market of the Asia-Pacific region (with the exception of Japan), the volume of which in 2010 amounted to 22.9% more in annual terms - $858 million. Together, the US and Western European markets accounted for 81% of the global business analytics market in 2010.

Leading Vendors in the Global BI Market by Revenue, 2010

Gartner, 2011

According to Gartner, the four mega-vendors (SAP, Oracle, IBM and Microsoft) continued to strongly consolidate the global business analytics market in 2010, increasing their total share by two points to 59%. In BI platform and CPM segments, they have a combined share close to 2/3.

Vendors' Market Share of BI, CPM and Analytical Applications 2008-2010

Ranking 2009	Ranking 2010	Changes	Vendor	Revenue 2008	Revenue 2009	Revenue 2010	Market Share 2009,%	Market Share 2010,%	Growth 2009,%	Growth 2010,%
1	1	- |SAP	2105	2066	2413	22	23	-1,8	16,8
2	2	- |Oracle	1285	1350	1646	15	16	5,1	21,9
3	3	- |SAS	1287	1325	1387	14	13	3	4,7
4	4	- |IBM	997	1135	1222	12	12	14	7,6
5	5	- |Microsoft	581	793	914	8	9	8,5	23,6
6	6	- |MicroStrategy	280	295	338	3	3	5,4	14,4
7	7	-	FICO	302	277	288	3	3	-8,3	4,1
9	8	+1	Qlik (QlikTech)|	104	141	205	2	2	36	45,2
10	9	+1 |Infor	147	139	151	2	1	-5,3	8,4
8	10	-2 |Information Builders	185	156	147	2	1	-15,9	-6
11	11	- |Actuate Software	117	113	115	1	1	-3,5	1,8
13	12	+1 |Tibco	65	65	80	1	1	0,2	22,7
12	13	-1	Minitab	76	72	67	1	1	-5	-7,2
14	14	-	Accelrys	47	48	49	1	0	2,3	3,1
23	15	+8 |Tableau	13	18	38	0	0	36,9	113,5
			Others	1249	1338	1463	14	14	7,1	9,4
			Total	8939	9278	10522	100	100	3,8	13,4

Gartner, 2011

SAP revenue in this market in 2010 increased by 16.8% and amounted to $2.4 billion (23%), Oracle's share increased by 21.9% to almost $1.65 billion (16%). The share of SAS increased by 4.7% and amounted to almost $1.39 billion (13%). IBM grew revenue by 7.6%: it amounted to $1.22 billion (12% of the global market). The maximum growth in revenue in 2010 was demonstrated by Qlik (QlikTech) (it managed to earn $205 million, which is 45.2% more than 2009) and Tableau Software (the company earned 113.5% more than a year earlier - $38 million). Also significantly above average, by 23.6%, in 2010, revenues from the sale of analytical solutions to Microsoft increased, so it lacked a little to overcome the billion-dollar barrier.

IDC data

IDC and Gartner define the business intelligence market differently, and their terminology is significantly different, so comparing Gartner and IDC data would not be fully correct.

Learn more about IDC taxonomy.

According to IDC, in 2010, the global BI instruments market reached $8.9 billion (including licenses and maintenance revenues, including subscriptions). In 2010, the growth of this market accelerated significantly and amounted to 11.4% against 2% in 2009.

In 2010, the following five vendors were leading in terms of revenue in the global BI tools market: SAP, IBM, SAS, Oracle and Microsoft, they accounted for a total of 64.9% of the global market in monetary terms. At the same time, the top ten vendors accounted for 75.3% of the market compared to 57.9% in 2003, which indicates its further consolidation.

Revenues of vendors in the global market of BI instruments, 2008-2010, $ million

	Vendor	Revenue 2008	Revenue 2009	Revenue 2010	Market Share 2008,%	Market Share 2009,%	Market Share 2010,%	Growth 2008-2009,%	Growth 2009-2010,%
1 |SAP	1574,8	1557,1	1888,4	20,2	19,5	21	-1,1	19,9
2 |IBM	1555,8	1232,5	1313	14,8	15,5	14,8	6,7	8,5
3 |SAS	870,5	909,5	975,2	11,1	11,4	11	4,5	7,2
4 |Oracle	701,1	719,5	802,4	9	9	9	2,6	11,5
5 |Microsoft	648,7	701,3	797,9	8,3	8,8	9	8,1	13,8
6 |MicroStrategy	278	287,7	337,5	3,5	3,6	3,8	4,2	17,3
7 |Qlik (QlikTech)	103,8	141,3	205	1,3	1,8	2,3	38	45,1
8 |Information Builders	178	185	197,7	2,3	2,3	2,2	3,9	6,9
9 |Actuate Software	105,9	103,2	107,1	1,4	1,3	1,2	-2,5	3,8
10 |Panorama Software	37,6	42,1	75,8	0,5	0,5	0,9	11,9	80,1
11 |Tibco	72,7	64,1	68,5	0,9	0,8	0,8	-11,8	8,8
12 |Tableau	12,5	17,6	36,1	0,2	0,2	0,4	40,8	105,1
13 |arcplan	31,4	29,5	33,4	0,4	0,4	0,4	-6,1	13,1
14 |OpenText	25,3	24,2	25,8	0,3	0,3	0,3	-4,2
15 |Fujitsu	20,2	22,3	22,8	0,3	0,3	0,3	10,1	2,5
16 |Lawson Software	16,6	16,9	17,7	0,2	0,2	0,2	1,9	4,5
17	FICO	18,2	12,1	16,7	0,2	0,2	0,2	-33,5	38
18	Targit	14,4	14,7	16,1	0,2	0,2	0,2	2,2	9,4
	Others	1947,8	1887,2	1958,8	24,9	23,7	22,1	-3,1	3,8
	Total	7811	7987,8	8873,9	100	100	100	2	11,4

IDC, 2011

Total share of the top 10 vendors in the global BI instruments market, 2003-2010

IDC, 2011

Global BI Instruments Market Revenue by Segment 2008-2010, $ M

Segment	Revenue 2008	Revenue 2009	Revenue 2010	Market Share 2008,%	Market Share 2009,%	Market Share 2010,%	Growth 2008-2009,%	Growth 2009-2010,%
Advanced Analytics	1512,7	1523,7	1656,1	19,4	19,1	18,7	0,7	8,7
Analysis and Reporting Tools, End User Systems	6298,4	6444,1	7217, 8	80,6	80,9	81,3	2,3	12
In total	7811	7967,8	8873,9	100	100	100	2	11,4

IDC, 2011

The QRA segment in 2010 remained traditionally superior in volume to the segment of advanced analytical tools: separately, they accounted for $7.21 billion and $1.65 billion, respectively.

Global BI Instruments Market Revenue by Region 2008-2010, $ M

Segment	Revenue 2008	Revenue 2009	Revenue 2010	Market Share 2008,%	Market Share 2009,%	Market Share 2010,%	Growth 2008-2009,%	Growth 2009-2010,%
America	3736,2	3908,5	4355,7	47,8	49,1	49,1	4,6	11,4
EMEA	3219,7	3147	3431,5	41,2	39,5	38,7	-2,3	9
Asia Pacific	855,1	912,3	1086,7	10,9	11,4	12,2	6,7	19,1
In total	7811	7967,8	8873,9	100	100	100	2	11,4

IDC, 2011

Among the regions of the world in 2010, the region of America stood out in the global BI market according to IDC ($4.35 billion, an increase of 11.4% compared to 2009). In second place EMEA - $3.43 billion, growth by 2009 - 9%. In terms of growth rates compared to 2009 (19.1%), they were significantly ahead of the Asia-Pacific region, although it accounted for only 12.2% of the global market ($1.08 billion).

Forrester Research Data

In Forrester Research terminology, the BI market includes a set of methodologies, processes, architectures and technologies that are based on information management processes and allow information analysis and delivery, reporting and performance management.

Global Industrial BI Platform Market Leaders

Forrester Research, 2010

According to a study by The Forrester Wave: Enterprise Business Intelligence Platforms (October 2010), IBM Cognos, Oracle, SAP BusinessObjects, Information Builders, MicroStrategy, SAS and Microsoft led the industrial BI platform market.

The segment of solutions with strong market positions included Actuate Software BIRT, Tibco Spotfire, Qlik (QlikTech) and Panorama Software. The segments of "applicants" and "risky" players remained empty in 2010.

2009: Revenue for BI, BPM and Performance Management software developers rose 4.2% to $9.3 billion

In 2009, Gartner estimated the revenues of vendors in the global market for commercial exploration (BI) software, business process analysis and performance management at $9.3 billion, which is 4.2% higher than in 2008 ($8.9 billion). The growth of the market in 2008 compared to 2007 was more significant: then it amounted to 21.7%.

According to preliminary estimates, the IDC global market for business analysis solutions amounted to $8.1 billion in 2009, which is 2.6% more than in 2008. According to estimates, in IDC 2008 the market grew by 10.6% compared to 2007 and reached a volume of $7.8 billion. This IDC valuation applies only to the Business Analysis Toolkit and does not take into account the BPM decision segment. Separately, the market for financial analytical applications and analytical applications for strategic management in 2009 in the world amounted to $2.24 billion. The discrepancy with Gartner data is explained by the fact that the term "business analytics" is currently an umbrella, and analytical companies rank different classes of software products among it.

At the same time, although both estimates reflect the slowdown in the BI market, analysts agree that the positive growth in its volume has become a healthy phenomenon against the background of other stagnating segments of the IT market in one of the most difficult periods of the software market history. 2008 for the BI market was called "calm," and analysts expected dramatic changes from 2009 regarding its further development, however, this forecast was not fully justified.

In 2009, the general trend towards consolidation and consolidation, which was outlined back in 2007, took hold in the global market of BI. Then, as a result of a series of large acquisitions, the brands Hyperion, Business Objects and Cognos left the market, joining Oracle, SAP and IBM, respectively.

In 2009, the top five vendors still held a combined market share of 71%. SAP became the market leader with a share of 22%, followed by Oracle (14.5%), SAS Institute Inc. (SAS Institute) (SAS Institute) (14.2%), IBM (12.2%) and Microsoft (7.9%). The positions of these companies in the BI market have changed slightly. However, IBM, Microsoft and MicroStrategy managed to significantly increase revenues from the BI direction
.

Gartner, 2010

According to Gartner experts, despite the pronounced trend towards market consolidation that manifested itself in the past years, the global BI market at the same time remained quite open in 2009. Both large and small vendors of the global BI market, offering solutions on demand, open source or in the "cloud," were forced to coexist with each other and with new industrial standards.

Shares of vendors of the global BI market in 2009, $ million

| SAP| Oracle| SAS Institute| IBM| Microsoft| MicroStrategy

Company | Revenue 2009	Market Share,%, 2009 | Revenue 2008	Market Share ,%, 2008	% growth 2009-2008
2 084,1	22,4	2 096,1	23,4	-0,6
1 351,1	14,5	1 284,0	14,4	5,2
1 324,6	14,2	1 286,6	14,4	3,0
1 135,6	12,2	996,5	11,1	14,0
739,1	7,9	681,5	7,6	8,5
295,0	3,2	280,0	3,1	5,4
Other Vendors	2 392,4	25,7	2 322,3	26,0	3,0
Total	9 321,9	100,0	8 946,9	100,0	4,2

Gartner, 2010

Despite the fact that the five largest vendors controlled two-thirds of the BI market in 2009, interest in solutions that previously formed the periphery of the market increased significantly, especially for small innovative players. Therefore, the competition that played out in the BI solutions market in 2009 is compared by Gartner analysts to the struggle of David and Goliath.

The main factor that prompted the business to consider innovative platforms was the new economic realities and the need to immediately benefit from the implementation of IT systems. At the same time, innovative, independent BI vendors interested the business in interactive and graphical interfaces for end users, built on the basis of the in-memory architecture, which provide simplicity and at the same time speed of use of systems. These advantages turned out to be so significant that business users, choosing such systems, deliberately took the risk of ultimately obtaining a rather fragmented infrastructure consisting of various systems and applications.

According to Gartner's Magic Square, in 2009 the previous year's visionaries became challengers, that is, they moved to the category of second-division companies that follow the leaders: this is true for Qlik (QlikTech) and Tibco Software. In this segment of the magic quadrant in 2009, Tableau Software was first introduced. The weight of these players in the market is growing, analysts say. These companies focused on offering innovative functionality of BI systems, which, in contrast to traditional solutions involving the formation of global reports, allowed customers to easily navigate through data arrays and visualize the results.

Magic Quadrant of BI Vendors for 2009

Gartner, 2010

Hurt by the success of this approach, market leaders were forced to urgently give an adequate answer, which, in particular, provoked the launch of such solutions as PowerPivot from Microsoft, SAP BusinessObjects Explorer from SAP, IBM Cognos Express from IBM and others. Gartner notes that the "zeta-like" movement from "visionaries" to "challengers," and then to "leaders" is generally characteristic.

As for the leaders of 2009, in 2010 the effect produced by their response to the challenges of the Challengers will intensify, which, in turn, may lead to further consolidation of the market and force the Challengers to continue to work on innovation. The low results that IBM and SAP showed in the magical quandrant in 2009 are due to the fact that these companies have not yet fully recovered after their acquisitions, while Oracle, on the contrary, has already managed to survive the consequences of the purchase and further consolidation of Siebel and Hyperion.

A notable phenomenon in the market in 2009 was also the growth of the open-source BI-systems segment, despite the fact that the functionality of such solutions is still not comparable to the largest commercial platforms. This trend has been growing over the past five years. Although the budgets of open-source BI projects average about $30 thousand (the amount of an annual subscription), some contracts providing support in the long term reach $0.5 million, which is comparable to the cost of most commercial competing solutions, Gartner notes. Significant growth in this segment was provided not only by companies focused on saving IT budgets, but also by commercial application vendors themselves, who use open-source BI to increase the functionality of their own software products.

In 2009, according to Gartner, all three sub-segments of the global market for business analytics solutions showed growth, however, the BI segment itself developed at a faster pace compared to CPM and BPM systems.

Volume of BI global market including sub-segments in 2009, $ m

| CPM

Sub-segment	Volume 2009	Market Share ,%, 2009 | Volume 2008	Market Share ,%, 2008	% growth , 2008-2009
BI platforms	5 982,4	64,2	5 706,5	63,8	4,8
1 937,1	20,8	1 869,4	20,9	3,6
Analytical Applications and BPM	1 402,4	15,0	1 371,0	15,3	2,3
Total	9 321,9	100,0	8 946,9	100,0	4,2

Gartner, 2010

The BI segment remained the largest in 2009, accounting for 64.2% of the total market volume. The CPM and BPM solutions segment accounted for 20.8% and 15% of the market volume, respectively. No significant changes have occurred since 2008.

As for the vendors' positions in individual sub-segments, SAP's undeniable leadership in BI solutions is complemented by the leading role that Oracle currently plays in the CPM market, managing the portfolio of the acquired Hyperion company. Whereas SAS remains the leader in analytical applications and BPM. In 2009, IBM's position was strengthened in all three key areas, Microsoft also attracted a significant number of users by introducing BI functionality into its vast product ecosystem, Gartner analysts say.

2008

2007 significantly changed the balance of power in the global BI market due to several but large acquisitions. At the end of 2008, according to Gartner estimates, there were no significant "breakthroughs" in the BI market. 2009, according to analysts, should be critical for the development of BI solutions.

Magic square of BI vendors for 2008

Gartner, 2009

After the year of acquisitions, which 2007 became famous for, the next year of 2008 can be called the year of transition. Experts believe that 2009 will be a critical mark, at which the total cost of ownership of the BI platform will be the main factor, and the value of the tool in the decision-making process in difficult economic conditions will be taken into account first. As mentioned above, BI platforms are less affected by the economic crisis than other products. Gartner claims that today almost all managers have seen the high potential of analytical solutions to improve efficiency, as well as the need to combine structured transactional data with other unstructured or semi-structured ones. Gartner analysts claim that: "The economic crisis will show which companies have a fairly reliable information infrastructure and which do not." According to numerous forecasts of a decline, market fullness and consolidation are likely to restrain the growth of BI platforms to indicators below 10% per year. 2008 in the BI field went quite quietly, as opposed to 2007, when the three leading BI providers (Hyperion, Business Objects and Cognos) were absorbed by the largest platform developers. Of course, some mergers took place this year, but they did not look so significant. Summing up the results of the year, experts from the research company IDC prepared a report on the state of the market for business analytics software. According to IDC experts, the volume of revenues in the business analytics market grew by 12.7% over the year and reached $22.1 billion. The growth rate exceeded forecasts by 1.5%. Revenues from sales of performance management tools and applications amounted to 15.4 billion, and from Storage platforms - 6.7 billion.

According to experts from Gartner, the total volume of the global market for BI systems in 2008 exceeded $8.8 billion, which corresponds to a growth of 21.7% compared to the previous 2007, when revenues from BI products amounted to $7.2 billion.

Revenues of major players in the BI market in 2008 (million dollars)

According to Gartner, 2009

In 2007, the main trend in the global market for business analysis platforms was certainly consolidation. In this regard, three key events were:

• Oracle's acquisition of Hyperion in June 2007,
• the purchase of SAP Business Objects, announced in October 2007 and completed in January 2008,
• the takeover of Cognos by Applix and the subsequent acquisition of Cognos itself by IBM soon after.

Thus, in the market of BI-systems, dominance completely passed to mega-vendors.

Distribution of BI Market Share in 2008

According to Gartner, 2009

At the end of 2008, according to Gartner estimates, there were no significant "breakthroughs" in the BI market, no new companies appeared in the quadrant of leaders.

After the crushing changes of 2007, 2008 became a kind of lull, a transition period, but 2009, according to analysts, should become critical for the development of BI solutions. Estimates of ROI and TCO should come to the fore in the BI platform selection process. However, in the current difficult economic conditions, it will be the BI solutions that will be entrusted with the task of identifying and finding ways to correct critical errors in business management.

Despite the significant reorganization of the market in 2007 and the change due to this purchasing behavior, in 2008 Gartner upheld its forecasts regarding the pace of development of the BI market (8.6% per year). However, the global financial crisis still forced experts to revise their estimates. According to the latest, adjusted forecasts of experts, in 2009-2012, the growth rate of the BI market will not exceed 7% per year for independent BI platforms and will amount to about 7.9% as a whole for independent and built-in BI solutions.

According to analysts from Gartner, two more vendors could be included in the number of BI-workers mentioned in the "magic quadrant." However, their BI solutions, despite their development, cannot be read by independent products and are part of complex ERP systems. One of these vendors, Infor, with more than 70,000 customers worldwide, has a powerful analytical platform that, according to Gartner, should expand further in 2009 with the introduction of a new product. The second such vendor is Lawson. It has more specialized, industry-specific solutions, and its business analysis modules are also focused on target vertical markets.

Analysts also sought not to lose sight of the decisions with, which open source were previously considered not serious enough. However, despite this, none of the developers of the "open BI" were able to rise high enough to be ranked among the recognized market leaders.

According to Tatyana Lyakisheva, head of Business Intelligence and Data Warehousing at FORCE - Development Center, a consolidation period is still ongoing in the global market of Business Intelligence systems. "There were about a dozen or so more or less serious players a few years ago. Since 2006, when, according to market research, business analysis systems came first in terms of investment in IT, multiple mergers and acquisitions began to occur. For example, Oracle acquired Siebel, Hyperion, Synopsis, which already occupied a niche in the market for data storage and analytics solutions. Apparently, quite soon there will be 2-3 leaders, each of which will have its own complete integrated solution, ranging from tools for collecting, loading, processing and storing data to ready-made analytical applications. "

2007

Magic square of BI vendors for 2007

Gartner, 2008

 The year 2007 was rich in events, if we talk about the world market BI. The most important of them were related to the consolidation of the industry (purchases by Oracle, IBM and SAP of specialized suppliers Hyperion, Cognos and Business Objects). Analytical company Gartner published the results of a survey of the market for integrated BI platforms in 2007. Previously dominant specialist suppliers are fading into the background, an obvious consequence of mergers and acquisitions. In 2007, the largest software vendors increased their market share from one-quarter to two-thirds.
Thus, all studies boil down to the fact that BI platforms will be presented mainly as part of large packages. So, Microsoft remained in the first place . Oracle was in second place, which at that time owned 21.7%. SAP came in third with 13.1%. The fourth and fifth places belonged to IBM (12.9%) and MicroStrategy (7.3%), respectively. However, analysts Gartner, IDC and Forrester are constantly reviewing and re-analyzing their forecasts for 2009. And they continue, despite the long-term recession, to observe stability and even an increase in BI spending.

IDC taxonomy

The business analytics software in the IDC taxonomy consists of three blocks:

1. Performance Management and Analytics Applications 2. BI tools 3. Storage Management Platform Solutions

A more detailed division is given in the following figure

IDC, 2012 

Key vendors include the following companies: Oracle, SAP, IBM, Microsoft, SAS, Teradata, Informatica, MicroStrategy, FICO, Adobe, Infor, Information Builders, ESRI, Qlik (QlikTech), HP Autonomy.

In turn, the BI tools segment is divided into two sub-segments. The first includes end-user query, reporting, and analysis (QRA), and the second includes advanced analytical systems (advanced analytics). IDC includes data mining and statistical software as advanced analytics . BI IDC includes both separate independent software products and analytical tools provided by DBMS vendors (for example, Microsoft SQL Server Analysis Services).

Free reports

BI: Forrester Trends 2011 (PDF)

See also

Global BI Market Trends

Business Intelligence (Russian market)

CPM (Global Market)

Big Data - Catalog of systems and projects

Big Data (Big Data) Global Market

Self-Service BI

Data visualization

Predictive analytics (predictive, predictive, predictive) Predictive analytics

Cloud/SaaS BI

Open Source BI

Notes