Auchan Auchan

• Trade group AUCHAN is one of the world's largest retail operators. Created in 1961 by Gerard Mullier. It consists of more than 1,307 hypermarkets and supermarkets operating in 13 countries of the world. The company's annual turnover in 2010 amounted to 42.5 billion euros before taxes. The group's headquarters are located in Croix, France.

• AUCHAN Retail Russia is the Russian division of Auchan Retail (part of Auchan Holding), represented by three formats: AUCHAN Retail Russia - a large chain operating on the Russian market since 2002. In 2016, AUCHAN Retail Russia is 272 stores of three formats: hypermarkets, supermarkets and convenience stores, online commerce. The company employs more than 43,000 people.

Performance indicators

2023

Profit reduction by 10 times to 460.2 million rubles

The revenue of the Auchan chain of stores in Russia at the end of 2023 amounted to 226 billion rubles, which is 4.7% less than a year earlier. The net profit of the Russian subsidiary of the French group Auchan decreased by more than 10 times - to 460.2 million rubles. Such data in accordance with Russian accounting standards (RAS) were published in March 2024.

According to TASS, citing materials from the retailer, the cost of sales of Auchan in 2023 decreased by 4.4% compared to the previous year and amounted to 158.6 billion rubles. Gross profit fell by 5.4%, to 67.45 billion rubles, profit from sales - twice, to 6.9 billion rubles.

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The revenue of the Atak chain of stores (part of Auchan) at the end of 2023 decreased by 5.5% on an annualized basis, to 49.5 billion rubles. Net profit decreased by 5.8 times, to 395 million rubles. Profit from sales fell by 36.3%, to 3.2 billion rubles.

In accordance with the general trends of the dynamically developing online trading market in Russia, Auchan in 2023 actively strengthened the e-commerce direction, "says Marina Turan, Director of the Digital Sales Department of Auchan Retail Russia. - The plans for 2024 include the improvement of our digital services, the launch of new projects, the active development of express delivery and darkstore formats.

It also follows from the materials of Auchan that in 2023 the retailer paid a windfall tax in the amount of 209.97 million rubles. This tax was introduced by the Russian authorities in August 2023, it is charged from companies whose average profit for 2021-2022. was above 1 billion rubles. Companies must pay 10% of the excess over the years over the 2018-2019 figure.

The Russian division of Auchan Retail has been operating in the Russian Federation since 2002. Since the beginning of 2022, Auchan Retail Russia has been operating autonomously, managing 230 stores of three formats. According to RAS reports, the parent company did not receive dividends from the Russian legal entity either in 2023 or in 2022, Interfax notes^[1]

Increase to 8.3% of the share of online sales of all types of goods in Russia

Online sales in 2023 accounted for 8.3% of Auchan's turnover in Russia, which is 2.4 percentage points more than a year earlier. This was reported in the press service of the company on February 5, 2024.

From the materials of the retailer it follows that an even higher (10%) was the share of online sales in the turnover of the format of classic hypermarkets. The total number of online orders on the network at the end of 2023 increased by 33% compared to 2022.

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The average check of a network client making online purchases during 2023 was consistently above 3,000 rubles. More than 60% of all checks contained goods of the network's own trademarks, Auchan emphasized.

By the end of the year, dairy products became the leader among the most popular products in fresh products (in 2022, vegetables were in the first place). The growth of the LFL darkstore format (for the period of 9 months of 2022 to the same period of 2023) amounted to + 70% in terms of trade, + 83% in terms of orders. The average check in this segment was over 1,500 rubles, and the number of articles in the order was more than 17.

The online service for delivering goods to the trunk of the Auchan Auto car, first presented by the Auchan retail chain among Russian food retailers in the summer of 2022, also achieved growing popularity among customers during 2023. Thus, the growth in LFL turnover amounted to + 264%, on orders + 184%, and the average check was above 5,000 rubles. At the end of 2023, more than 70 Auchan hypermarkets in Moscow and the regions were already connected to this service.

Although Auchan is increasing its share of e-commerce in its business, the company failed to fulfill its plan. The retailer hoped to achieve a share of online sales of up to 20% by mid-2023. The company planned to invest more than 20 billion rubles in the development of this area.^[2]

2022: Growth in turnover through SberMarket increased by 76%

On March 3, 2023, SberMarket and the AUCHAN hypermarket chain spoke about the results of cooperation in 2022. AUCHAN's online turnover through the service increased by 76% compared to 2021, while the number of orders increased by 52%. Also, in 2022, the demand for STM goods increased 3 times, and their share increased more than 2 times.

Most often, users of the service issued delivery from AUCHAN To Moscow to both,, Moscow region, and St. Petersburg. Among To Samara Krasnodar Rostov-on-Don Volgograd the most frequently purchased products were pet food. In,,, and Novosibirsk Nizhny Novgorod To Ufa Omsk Perm meat products are in demand. And in general, the most Russia popular products in online orders are meat, milk and children's products. Remarkably, all sales leaders are goods under AUCHAN's own brands. trade

The online assortment and cost of goods when ordering through SberMarket are identical to offline stores of AUCHAN. As of March 2023, more than 75,000 network positions are available to customers of the service, including food, products for children, cosmetics, household chemicals and products of their own brands - "Red Bird," "Golden Bird" and "Every Day." You can arrange delivery on the SberMarket website or through the application, while the client chooses the time for receiving the order. With the pickup function, you can independently pick up already collected products both from the store and get them directly into the car using the AUCHAN Auto service.

AUCHAN is one of the strategic partners of SberMarket. The combination of a large assortment of goods, including products of the network's own brands that are especially in demand by customers, with logistics and technological solutions of SberMarket made it possible to demonstrate powerful growth in 2022, which amounted to 76%. Speaking about the STM network, the demand of service users for goods under its own brand AUCHAN "Every Day" has grown especially actively. In 2023, we will continue to develop joint projects that will improve the service for our clients, - commented Sergey Katasonov, Director of Business Development at SberMarket.

During 2022, AUCHAN and SberMarket launched several joint projects, including AUCHAN Auto - pickup of purchases into the trunk of a car. It is enough for a user of a site or mobile application to indicate information about their car in a separate field, and upon arrival at the hypermarket parking lot, press the "I am in place" button in the application - SberMarket employees will bring the order and put it directly into the trunk. The goal of this project is to save the client's time and facilitate the pickup process.

SberMarket also actively developed express delivery with AUCHAN based on AUCHAN City stores. As of March 2023, the service was launched at 10 points in Moscow, the Moscow region and St. Petersburg.

In the first quarter of 2022, SberMarket and AUCHAN launched a joint darkstor in the city of Moscow in the Moscow region. The list of goods presented in the darkstore changes daily depending on the demand of buyers on a specific day of the week. Thanks to this project, residents of nearby areas receive their orders 2-3 faster than from ordinary hypermarkets.

In addition, as part of cooperation in 2022, SberMarket helped reduce the number of replacements and cancellations of goods in the AUCHAN online store by 4 percentage points. This became possible thanks to a machine algorithm developed by SberMarket. Together, all these measures led to an increase in NPS in AUCHAN's own online store by 20%.

{{quote 'Our results for 2022 are very encouraging. We managed to improve our performance by almost 2 times, the number of orders on the auchan.ru display increased by 100%, and the share of orders through the mobile application - up to 50%. In 2023, we plan to improve the internal processes of already launched projects and test new ones to provide high-quality customer experience, - said Marina Turan, Director of Digital Sales at AUCHAN Retail Russia. }}

2020: Decrease in revenue by 12.3%, to 223.17 billion rubles, loss - 4.82 billion rubles

Auchan's revenue according to Russian accounting standards (RAS) in 2020 amounted to 223.17 billion rubles, a decrease of 12.3% compared to 2019. The company's net losses reached 4.82 billion rubles against a profit of 1.18 billion rubles a year earlier.

The financial performance of the retailer is given in the materials of the company, which are referred to by Interfax. Kommersant notes that Auchan registered its first annual loss since 2003 (then cash losses were measured at 63.6 million rubles), and the rate of decline in revenue accelerated.

According to Auchan's materials, the company's gross profit in Russia at the end of 2020 amounted to 61.61 billion rubles, which is 12.7% less than a year ago. Profit from sales during this time fell by 68.2%, to 4.58 billion rubles.

In 2020, Auchan's revenue decreased by 12.3%

In 2020, Auchan hoped for revenue growth due to the renewal of existing stores - the retailer did not plan to open new points. However, the company's plans were disrupted by the COVID-19 coronavirus pandemic and restrictions were introduced in Russia because of it.

Auchan's revenue began to decline sharply in April 2020. In the first months of the coronavirus pandemic in retail outlets, traffic also fell - by 25-66%. According to experts, the problems of the French network in Russia arose even before the pandemic, revenue has decreased over the past four years, the newspaper said.

In 2020, it became known that Auchan Holding had capitalized its Russian division - 200 million euros were invested in Auchan due to the economic situation and the crisis of the banking system.

{{quote 'It was necessary to ensure the financial stability of the company and make it independent of banks, - said the head of the Russian "Auchan" Johannes Tolay in an interview with RBC. In which banks the company repaid loans, he did not specify^{[3] [4]}

History

2024: How the Russian Auchan copes with the departure of Oracle and other foreign vendors. Interview with Auchan Tech CEO Vera Emroth

Like many other Russian divisions of foreign companies, Auchan Retail Russia moved to work after 2022, regardless of its foreign "roots." This required major changes, including at the IT level. Vera Emrot, CEO of Auchan Tech, spoke in an interview with TAdviser in October 2024 about how the company is rebuilding its IT infrastructure amid new circumstances and challenges associated with the departure of Oracle, SAS and other Western suppliers from Russia. Read more here.

2023

Opening a hypermarket in the Roblox metaverse

Ahead of the New Year trade , the AUCHAN chain opened virtual the Auchan City hypermarket in. metauniverse Roblox It is an online platform where users can create their own games and share them with other users. So, AUCHAN recreated the virtual space of the store based on the real situated near Moscow hypermarket of AUCHAN Pushkino. It includes various departments, a cash register area, production shops, parking at the store and other interesting locations. To get into the virtual world of the store, it is enough to have a free account in the metaverse. Auchan announced this on December 11, 2023.

In the virtual world, users can try themselves in various professions and take part in quests and themed mini-games such as "Merchant," "Running Buyer," "Supercassier," "Baguette Story" and many others. Players also perform various tasks, search for "Easter eggs" hidden in various corners of Auchan City and collect "Ashbeki," in-game currency that can be exchanged for virtual branded merch of the retail network. In Auchan City, players can stroll through the fairgrounds, overcome the snow-covered maze and even ride the rink.

More and more companies are using metaverse as a communication channel with customers, and AUCHAN is no exception. In this case, with the help of the virtual project Auchan City, we decided to strengthen our interaction with the most active young audience. Here, in interactive form, players have the opportunity to learn more about the company, loyalty program, their own brands and promotions. Such a number of users from the first days of launch confirms the high communication potential of this project, - commented Galina Yashchuk, Marketing Director of AUCHAN Retail Russia.

Customer Data Breach

On June 6, 2023, Auchan confirmed information about the leakage of data from its customers. Initially, DLBI experts reported it in their Telegram channel "Information Leaks." In addition to Auchan, the data of the Your Home chain of stores was leaked.

The information security service "Auchan Retail Russia" confirmed the leakage of data from customers of the retail network. We are currently conducting an internal investigation to establish the attack vector and source of the leak. We regret what happened and apologize to our customers, - the retailer's press service told TASS.

Auchan company confirmed information about the leakage of data of its customers

According to DLBI, text files are publicly available, which contain more than 7.8 million lines of data related to Auchan clients. Among them:

• first/last name;
• phone (7.7 million unique numbers);
• e-mail addresses (4.7 million unique addresses);
• delivery or pickup address (777 thousand addresses);
• Date the record was created and updated (13.04.2020 to 18.05.2023).

The data of the clients of the network "Your House" is "merged" in the form of a dump of the user table from the CMS "Bitrix." It has 713 365 lines:

• first/last name;
• telephone (618.3 thousand unique numbers);
• email address (389.5 thousand unique addresses);
• hashed password;
• gender (not for everyone);
• date of birth (not for everyone);
• Date the record was created and updated (21.01.2019 to 18.05.2023).

It is reported that the database was posted by the same source that has already published "dumps" of users of the SberThank bonus program, the SberPravo, SberLogistic platforms, the GeekBrains online school and others.

Roskomnadzor According to To Interfax"" that by July 6, 2023, the department did not receive notifications from companies, but will check the information about the leak. According to the law, operators who have leaked data are obliged to independently report the incident to Roskomnadzor within 24 hours, and within 72 hours to provide the results of an internal investigation indicating the cause of the leak and responsible persons.^[5]

Investigation of the French prosecutor's office about corruption in Auchan Russia

Since 2020, the French financial prosecutor's office has been investigating the Russian subsidiary of the Auchan food rating due to suspected corruption, Challenges magazine wrote in April 2023.

2022

Creation of Auchan Tech IT Company

At the end of October 2022, it became known about the creation of a new IT company by Auchan. It was named "Auchan Teh." Read more here.

Plans to continue working in Russia despite possible losses

On September 1, 2022, it became known that French retailer Auchan plans to continue working Russia in even though the activities of the local unit may be unprofitable.

According to Ludovic Delcloy, financial director of the Auchan Retail chain, starting from the second quarter, the company is experiencing a "noticeable slowdown in activity" in Russia. He also noted that when the Russians bought food in the spring, Auchan benefited from this situation, but since then the excitement has subsided, and the demand is affected by a "high level of uncertainty." Decloy stressed that the flow of chain buyers in the shopping center fell after other major international retailers, including Inditex and IKEA, suspended their activities in Russia.

Since the beginning of spring, Auchan refused to leave the country, but stopped investing in Russian business. The company said that Auchan Russia does not receive any profit, and in 2022 it will operate at a loss. As of September 2022, the local unit operates with "full autonomy." The network employs 29,000 people in 230 hypermarkets.^[6]

Restriction on the purchase of some goods in one hand during the special operation of Russia in Ukraine

In March 2022, against the background of Russia's special operation in Ukraine, Auchan introduced a restriction on the purchase of some goods in one hand.

Namely: no more than 10 kg of sugar, 10 bottles of vegetable oil, 5 packs of flour of 2 kg each and 3 packs of salt. Also, more than 10 packages of groceries - pasta, rice, cereals - are not released into one hand.

2021

Odile Moll - New President of Auchan Retail Russia

On December 10, 2021, the Russian representative office of Auchan announced the change of the president of the company. Instead of Philip Broshar, Auchan Retail Russia was headed by Odile Moll, who has served as vice president since January 2021. Read more here.

Auchan invests 20 billion rubles in digital services in Russia

Auchan invests 20 billion rubles in digital services in Russia. The head of the Russian representative office of the retailer Philip Broshar announced this in June 2021. At the same time, he did not specify how much the company spent on information technology before that.

According to Broshar, the mentioned amount of funds will be used to improve the company's own technology platform and strategic partnerships with other players. With the help of these investments, the retailer expects to increase online sales in the Russian market.

Auchan invests more than 20 billion rubles in the development of digital services in Russia

Broshar, in a conversation with Reuters, noted that Auchan decided to engage in this area amid the coronavirus pandemic and increased the share of online sales in Russian revenue from almost zero to 6-10%. The company plans to increase this figure to 20% by 2024.

We continue to develop in order to reach 20% of the digital business in our turnover within two years. Now we have a transformation: we are still investing in physical retail, but we are also accelerating the development of digital technologies, "said the top manager without specifying additional details.

Auchan is also modernizing its hypermarkets and will begin to focus more on round-the-clock convenience stores in order to "solve the problem of changing consumer habits," according to the publication of the news agency dated June 9, 2021.

It also claims that recently Auchan has faced competition in Russia from fast-growing delivery services and retailers, including Magnit and Lenta.

Speaking about the future of Auchan in Russia, Philip Broshar noted that the company "definitely remains and has plans for further growth." Earlier, the Austrian network Billa decided to leave the Russian market due to unsatisfactory financial results. The retailer's stores are bought by Lenta^[7]

2020

Sale of Oney Bank to Sovcombank

On December 31, 2020, Sovcombank announced the purchase of Oney Bank, the development of which was previously carried out by the Auchan grocery retailer. The value of the transaction was not disclosed. Read more here.

Message about the closure of Oney Bank

On December 25, 2020, it became known about the closure of Oney Bank, owned by Auchan. The retailer decided to abandon its own financial project in order to return to the partner scheme of interaction with financial organizations. Read more here.

2018: Alexander Talalykin became chief information officer

In June 2018 Alexandra Talalykina , he was appointed Information Technology Director at Auchan. Retail Russia He also joined the company's efficiency directorate. More. here

2017: Auchan to invest 20 billion in Russian network

The French retail chain Auchan will invest in development Russia in more than 20 billion rubles. until the end of 2017. This was announced in April by the general director of the Hypermarket channel Auchan retail Russia Oleg Alkhamov, writes "." Interfax Investments will be directed to modernizing IT systems, rebranding supermarkets and, above all, opening new outlets.

By the end of the year, at least four hypermarkets and more than 20 supermarkets of the chain will earn, Alkhamov said. "But this is not final data," he said. Recall that at the end of 2016, the president of the Russian division of Auchan, Jean-Pierre Germain, announced plans to open about 10 hypermarkets and 20-30 supermarkets annually.

Meanwhile, the retailer's hypermarket in the Southern Administrative District of the capital has been commissioned. A message about this was published on the official website of Mosgosstroynadzor. The area of ​ ​ the shopping complex is 47.3 thousand square meters. m. It is located at 30 Proletarsky Prospekt.

2016: Auchan cut revenue in Russia for the first time

French retailer Auchan in 2016 for the first time reduced revenue in the Russian market - by 3.2%, to 333.1 billion rubles. This is stated in the SPARK database. Interfax drew attention to the indicators. At the same time, Auchan's net profit decreased by 11.8%, for the^[8] to 10.9 billion rubles].

Auchan is the largest foreign retailer and the third largest seller of products in Russia, according to the analytical company Infoline. In 2016, Auchan also took first place in the ranking of the largest foreign companies in Russia, according to Forbes. The company, which has been operating in Russia since 2011, develops hypermarkets, supermarkets and convenience stores.

The Russian division of Auchan paid 2.5 billion rubles. dividends of the parent company in 2016. In total, Auchan's revenue in the world decreased by 1.9%, to €51.7 billion.

In 2016, Auchan began rebranding some of the networks in the group. Thus, the company abandoned the Atak brand and is developing it under the My Auchan brand. Investments in rebranding should amount to 1 billion rubles. The solution was aimed at improving efficiency and developing the multi-channel network, the company explained. In "My Auchan" the shops "One step away from you" are also transformed. In addition, the company has launched a new drogerie network (cosmetics, perfumes, household chemicals, household goods) - Lillapois.

Notes