History
2023: VimpelCom bought 51% of Callibri
On November 23, 2023, VimpelCom announced the purchase of 51% of Callibri. The company did not disclose the financial terms of the transaction.
VimpelCom noted that the Callibri marketing service will retain the brand, independent work and management team.
 | "Thanks to Bilain, we will launch new leadership-generating products that fit into the concept of the lead management platform: legitimate SMS mailings, voice mailings, banner advertising, site designer. And we will also increase the geography of Callibri's presence - now we have 110 cities, there will be more than 200 , "Callibri founder Ivan Shkirya wrote in his blog. |  |
In turn, VimpelCom noted that cooperation with Callibri will significantly expand the capabilities and improve the quality of the cloud PBX for Beeline corporate clients. In the direction of Beeline adtech , Ivan Shkira, in addition to Callibri, will also oversee the client experience and promotion of marketing services. "
| | The purchase of a stake in Callibri is another step towards the implementation of our strategy aimed at creating deep partnerships with market players who are leaders in areas complementary to our business priorities. The choice of Callibri is due to the high efficiency of the company in its industry, as well as an involved and close-knit team that knows the needs of the client well and is ready to develop martech products with us, "said Evgeny Korobov, New Business Director of Beeline Adtech. | |
According to the Kontur. Focus service, as a result of the deal with VimpelCom, Ivan Shkiri's share in the authorized capital of Hummingbird LLC decreased to 49%.
Callibri specializes in marketing analytics (colltracking, email tracking, end-to-end analytics), communications (chats, callback, social networks and instant messengers) and automation of lead work. By November 2023, the platform has more than 8 thousand customers. The main office of the company is located in Yekaterinburg.
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