FriendlyData

The FriendlyData company, the Belarusian startup, develops technology of work with databases through natural language interfaces, allowing to use normal questions for obtaining the necessary information.

For October, 2018, clients of the project — the large companies, among which — creators of the software for the business analysis, suppliers of CRM- and ERP systems, solutions in the field of e-commerce.

History

2018: FriendlyData is purchased by ServiceNow

The group Starta Ventures announced on October 11, 2018 TAdviser that Belarusian startup FriendlyData from the second set rossiysko-American Starta Accelerator (2016), is purchased ServiceNow by developer company cloud of the platform for optimization business processes. The parties do not disclose transaction amount.

FriendlyData positions itself as developer of technology of work with databases through natural language interfaces.

With this improved technology we want to allow any business to make decisions on the basis of data, we improve productivity and we allow the companies grow quicker — the chief vice president for development and management in ServiceNow company commented on Pat Kasey's purchase.

The command of the Starta Ventures group delivered selection of perspective hi-tech-startups from Russia and Europe and their output to the market of the USA on a flow. A part of projects was invested by Starta funds and entered a group investment portfolio. Within Starta Ventures ecosystem startups can get advice of representatives of such companies as Microsoft, Amazon, Google and other leaders of the IT and venture industry.

According to group, the majority of portfolio startups of Starta Ventures came to next rounds of investments. Among them: E-Contenta, Cindicator, Anryze, Navigine, GeoCV, SendPulse, Agrieye, Snovio, FriendlyData, Cardiomo, Hoversurf and others. Starta Accelerator invests $130 thousand for 7% of the capital, from them $20 thousand the company receive in cash. According to the results of passing of the program and taking into account accomplishment by startups of KPI additional injections in the capital are possible.

2017: Investment attraction

In the Russian-American accelerator of Starta the project received $130 thousand for 7% of the company. After passing of the Starta program at the beginning of 2017 the FriendlyData command underwent selection in an accelerator of 500 Startups where attracted investments of $150 thousand in exchange for 6% in New York.

2016: Foundation of the company

The company is founded in May, 2016. The headquarters is in San Francisco, the USA. Act as co-founders of the FriendlyData project: Mikhail Rumyantsev, Alex Zaytsev and Alexey Zenovich.