The representative office of NetApp in Russia and the CIS countries is located in Moscow. Sales and marketing managers and technical specialists work in the company's office.
Heads of Mission
- 2016 - Tatyana Bocharnikova
- 2005 - April 2016 - Roman Volkov
2022: Suspension of activities in Russia amid conflict in Ukraine
March 10, 2022, shortly after the start of the special operation of Russia in Ukraine, the company NetApp announced the suspension of activities in Russia. NetApp has personnel in Russia, and it sells its products to domestic enterprises under an OEM agreement with Fujitsu.
A statement published on the NetApp website reports that the company complies with the legal norms established by the governments of the United States, the European Union and the United Kingdom, including all sanctions and rules applicable to its business. "Europe is an important market for NetApp, and we will continue to carefully evaluate and respond to any updates in the region as the situation develops," the NetApp noted.
The company added that it takes care of the safety of its employees in Russia and Ukraine, and maintains contact with them to offer support.
2018: No. 1 in the market of All-Flash solutions in the Russian Federation with sales of $5.4 million in I kv
The company NetApp became the market leader in All-Flash solutions in Russia with a sales volume of $5.4 million. According to the IDC quarterly report, the share of NetApp in this segment amounted to 21.3% in the first quarter of 2018.
Business growth amounted to 135.2% compared to the same period in 2017.
2016
Partner Network Strengthening Plan
On June 9, 2016, it became known about NetApp plans to expand its presence in the Russian market, while focusing on the development of a network of partners in the regions[1].
The manufacturer of the disk systems of data storage (SDS) and decisions for storage and management of information, will expand presence in the Russian market and will rely on development of network of regional partners. According to some experts, the storage market in Russia will grow at a double-digit pace and the company will NetApp be one of the beneficiaries of this process.
The company's priority task in the near future is to expand its presence in the Russian market, Tatyana Bocharnikova said.
 | "We will focus on that. Regions deserve more attention than we had before. NetApp management expects me to keep the company stable and grow its share in the storage market. We are a fairly stable company with stable financial indicators from year to year. We recently ended the 2016 fiscal year. In May, a new one began. According to the results of Q4, NetApp is the number one All-Flash sales in our region, which is called EER (it consists of Eastern Europe, Africa, Russia and the CIS. |  |
| | If a year ago All-Flash technology was perceived as space technology, now people have practical questions. We see an interesting reaction, we see a response in real sales, despite the fact that very little time has passed. | |
| | We recently received reports from international research firm IDC. Over the year, the All-Flash Array system grew by 238% worldwide. We grow three times faster than the market for All-Flash arrays grows. | |
According to her, the company NetApp optimized ONTAP 9 software, becoming the first supplier of All-Flash Array systems offering customers 15 terabytes of solid-state drives (SSD).
According to Timur Nigmatullina, an analyst at Finam Group of Companies, storage accounts for about 3-5% of the structure of expenses of Russian companies for IT equipment.
| | At the same time, in the next few years, the share of expenses for such systems will increase. So, according to a recent forecast, in Cisco Russia IP-traffic for the period from 2015 to 2020 will triple at an average annual growth rate of 25%. Undoubtedly, this trend will affect the B2B segment. The market SHD in Russia is likely to grow at a double-digit pace, even considering that the cost of storing a unit of data will decrease annually by 7-8%. Undoubtedly, the company NetApp will be one of the beneficiaries of this process, as a major player in the relevant regional market. However, I do not exclude a decrease in sector margins against the background of increased competition. In particular, a company that Dell recently announced an update to the portfolio of integrated storage solutions can compete strongly. | |
Tatyana Bocharnikova - head of the mission
In April 2016, Tatyana Ivanovna Bocharnikova was appointed head of the NetApp representative office in Russia and the CIS. In this position, she is responsible for managing the company and selling NetApp solutions in the territory. The NetApp notes that Bocharnikova has been working in the company since 2004 and has made a significant contribution to the development of the company's business in Russia. In the position of the head of the mission, Tatyana Bocharnikova was replaced by Roman Volkov, who held this position since 2005.
2014: On the specifics of the demand for storage NetApp in Russia
Unlike Western Europe, demand for more traditional storage architectures like tier-1 continues to prevail in Russia, where the main focus is directly on the "iron" allocated for a specific task. This opinion was shared with TAdviser EMEA Technology and NetApp Strategy Director Matt Watts in 2014.
At the same time, in the development of the most modern solutions NetApp the focus is 90% on software and only about 10% on iron, he says: it is the software that provides the missing functions in them, unlike traditional solutions.
When it comes to building systems to handle very large amounts of data, in Western Europe they are looking for alternatives to traditional technologies: modular storage with tape drives (if you first need large capacity) or flash drives (if performance comes first), said Matt Watts. In Russia, in his opinion, the transition to alternative technologies is moving much slower.
"Flash memory can provide very high performance gains for tasks where they are needed. However, from communicating with Russian customers, it seemed to me that many of them still perceive this technology as a kind of expensive "banter" in addition to the traditional system, "says the EMEA Director of Technology and NetAppStrategy.
Some customers, due to the fact that the technology is relatively new, also have concerns about data preservation, adds Matt Watts. According to him, NetApp, in a sense, is now conducting "educational work" in the Russian market, trying to convey to customers that flash memory technology really carries great advantages, as well as safe.
One of his observations about the Russian storage market, Matt Watts calls the tendency of the largest vendors to sell very expensive systems here and their reluctance to change this situation.
"Using flash memory in a certain amount, together with traditional storage, could in many cases reduce the total cost of the storage infrastructure. However, if customers are willing to pay several million for storage, why offer them a cheaper solution? In my opinion, there is such a situation in Russia, "he says.
Alexander Wallner, CEO and Vice President of NetApp in the central EMEA region, believes that, despite the slower adaptation of new technologies compared to Western customers, in Russia in the near future we can expect an increase in demand for flash storage. This is due to the fact that in Russia, as everywhere, due to the growth of data volumes, the requirements for the capacity and performance of systems significantly increase.
Alexander Walner adds that the adaptation of storage for use in cloud environments in Russia is progressing even more slowly than flash-containing systems. Among the main reasons for this, he sees a much greater attention that Russia pays to the integrity and preservation of its data, which is put at the forefront here.
2013: Plan to increase investments in Russian business
According to the results of fiscal year 2013 (ended in May 2013 of the calendar year), NetApp decided to expand the business and increase investments in Russia, the head of the Russian representative office of the company Roman Volkov told TAdviser in March 2014. According to him, in this regard, in 2013 the company increased the staff of the representative office by 20%, to about 30 people.
The decision to increase investment in Russia by local management NetApp explains the good growth indicators of local business in recent years. So, in fiscal year 2013, the NetApp business in Russia grew by about 30%, and the fourth quarter was the record for turnover in the history of the company's activities in the country, Volkov says. According to the results of fiscal year 2014, the NetApp management expects growth here in about the same order.
In terms of growth rates, Russia, as well as Turkey and the Eastern European region, is one of the fastest growing markets for NetApp in EMEA, says the head of the company's local representative office. After another restructuring, Russia for NetApp is now part of the Central EMEA region, and the Russian representative office reports to the NetApp office in Munich.
About 90% of the company's turnover in Russia is brought by sales of Enterprise-level storage, the rest falls on solutions for the SMB segment, says Roman Volkov. The largest vertical markets for NetApp in Russia are the financial and energy sectors, which together account for about 40% of the company's local turnover in approximately equal shares.
According to Volkov, his company's customers are 9 of the 10 largest banks and almost all companies in the top ten of the oil and gas sector in Russia. One of the focal markets in Russia for NetApp is also the public sector. It accounts for about 12-15% of the turnover. About 70% of the company's supplies come from Moscow, the rest from the regions.
Volkov notes that around the world NetApp is one of the leaders, and in a number of European countries - player No. 1 in the network storage market. In the near future, the Russian mission has set the goal of entering the first two players in the country, he says. According to IDC data for the 3rd quarter of 2013, the company was in fourth place, Volkov adds.
The number of distributors in NetApp in Russia has remained unchanged over the past years - as of the beginning of 2014, there are three, says Roman Volkov. The number of resellers, in turn, has not changed much lately, but at the same time they have grown in status, says the head of the Russian mission.
"So, if a year ago we, characterizing the partner network, cited the number of" golden "partners, now we have for the first time in Russia a partner with the highest status - Star. It became the company "Ai-Teko," - notes Roman Volkov. - The company in Russia also now has two "platinum" partners - IBS and Jet Infosystems, 11 "gold" and several dozen "silver" partners. "
2005: Roman Volkov appointed head of mission
In 2005, Roman Volkov was appointed head of the NetApp representative office in Russia and the CIS countries. In this position, Volkov led the company and was responsible for organizing and managing the sales of NetApp in this territory.
2004: Opening of a representative office in Russia
The opening of the NetApp office in Russia took place in 2004. One of the factors that influenced the decision in 2004 on the need for the company's presence in the Russian market was familiarization with the Eastern European market and its needs. In addition, Russia is part of the group of countries with the fastest developing economies, the so-called BRIC block (BRIC - Brazil, Russia, India, China). By the time it entered the Russian market, the company had entered the leading positions in Western Europe in terms of storage supplies, taking first and second places in terms of market share. The growth rate of the company required new markets.
Notes
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