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2020: Attraction of 50 million rubles of investments from fund of the founder of Vkusvill
On October 26, 2020 Tiltekh capital venture fund among which co-owners the founder of Vkusvill network Andrey Krivenko, announced investment of 50 million rubles into Shine Is in exchange for a 16.67 percent share in the company. According to the results of the transaction the developer of cosmetics was estimated at 300 million rubles.
Brand offline presence is going to spend the funds raised by Shine Is for expansion of the range and start of new lines and also creation of the production and increase (opening of own and franchasing shops, sale of products in perfumery and cosmetic multibrand networks).
Shine Is intends to open new shops in Moscow and St. Petersburg and also to start own production that more than to double product assortment — from 110 to 250 positions.
According to Mikhail Burmistrov, the CEO of the Infoline-Analitika agency, in future Shine Is can become the supplier for Vkusvill network while development of monobranded network at this stage can hardly be effective and reasonable unless in the shop-in-shop format with the strong partner. The expert believes that the amount of the involved investments can be enough only for start of small production on leased squares.
The managing director of Peregrine Capital Dmitry Gabyshev in a conversation with Kommersant noted that for Tiltekh Capital in this case the planned term of investments will be from three to five years, with profitability from 20% per annum.
Data of Ozon according to which sales of cosmetics on the platform of the company according to the results of January-September, 2020 increased by 133% in comparison with the same period of the 2019th are provided in the publication of the edition. Demand for the Russian cosmetics grew for this period four times, Shine Is sales in the fall — twice since the beginning of year, declared in Ozon.[1]
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