SimpliField

SimpliField is the French cloud (SaaS) service for control of indicators of shops. The startup founded in 2013 offers the platform which helps retailers to automate a set of manual transactions, including work with spreadsheets, e-mail and chats. The platform which implements the principle of "single window" combines the tool for deep data analysis and solutions for joint work of heads of shops, non-management employees and exit specialists. Affirms that service allows to increase sales, to reduce costs and to raise a customer loyalty.  LVMH, LOreal, Estée Lauder, Samsung and Sony are among users of solutions of SimpliField (for January, 2020).

History

2020: Attraction of $11 million investments, including from Runa Capital

In the middle of January, 2020 SimpliField announced attraction of $11 million investments. The Runa Capital fund was among investors. Most of all the American  fund Five Elms Capital invested in a startup. Investment volume and shares of investors do not reveal.

The raised funds of SimpliField are intended to be aimed at business development to the USA, a personnel increase and further development of analytical tools. Besides, a part of money will go for start of the new headquarters to the USA (it is planned for February, 2020).

Interface of SimpliField service

Earlier Runa Capital already invested SimpliField: the round of $4 million took place in 2017. How many then received the companies from fund with the Russian roots, it was not reported.

The French entrepreneur with the Russian roots Oleg Cheltsov, the founder of an image bank of Fotolia and the venture partner of Runa Capital also invested in SimpliField.

 According to  Crunchbase, without the investment bargain concluded in January, 2020, the SimpliField service attracted in total more than $4 million investments.^[1]

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