TJ Collection

TJ Collection (TJ Collection) is an international brand of accessories and footwear clothes accessories, founded London in 1993.

As of July 2022, the company has more than 2,000 employees. The brand is represented in more than 200 salons in Europe and on large European marketplaces. The company has offices in the UK (London), Italy ( Florence), Spain (Barcelona), Portugal (Porto) and Hong Kong. The company is represented on the Russian market by three brands: TJ Collection, Carnaby and Chester.

History

2022: Roblox Metaverse Clothing Collection

International footwear, clothing and accessories brand TJ Collection has unveiled its clothing series, which has been adapted for the metaverse on the Roblox platform. The brand plans to build its presence in digital fashion and release a virtual capsule collection. TJ Collection announced this to TAdviser on October 19, 2022.

TJ Collection begins development of capsule collection for metaverse

The brand sees digital fashion not only in terms of marketing, but also as a way to increase the company's capitalization. The beginning of the active work of the brand in a new market for the industry is also associated with the specifics of the audience, which is increasingly ready to invest in virtual fashion, as well as in order to attract the younger generation. The main feature of the virtual collection will be the exclusivity of the image.

The brand has always united intelligence and art, the digitalization of which has become an organic component of our daily life: from stickers in our favorite messenger to a digital painting in a museum. In a pandemic, digital technologies have already helped us transfer work, negotiations and many other production processes to the virtual world. Therefore, digital fashion can give impetus to the growth of the fashion industry as a whole, noted the CEO of TJ COLLECTION Azat Akhmetov.

According to Bloomberg, by 2024, income from goods sold in the metaverse could be about $800 billion. In turn, JPMorgan believes that this figure could approach $1 trillion a year. By 2030, the capitalization of markets associated with the metaverse may reach $5 trillion - this forecast is given by analysts at McKinsey & Company.