Utrace

Utrace is a developer of product labeling solutions for Russian market participants. The Utrace team is experts in the field of technology,, and business processes pharmaceutics, food light industry who know warehouse logistic and layout, device and, retail distribution using only proven methodologies for implementing labeling projects and helping to understand the legislation.

Total Turnover Control System

• State Information System for Marking Goods
• System of accounting (marking) of tobacco products
• Monitoring of Drug Product Movement
• Labeling of dairy products
• Digital labeling of footwear products
• Mineral and potable bottled water labeling

Performance indicators

2024: Revenue growth of 64%

Utrace summed up 2024 and recorded revenue growth of 64%. Among the main factors that influenced this indicator are the update of the flagship products Utrace Hub and Utrace Analytics, the entry into 7 industries, the implementation of foreign projects, as well as the launch of a GxP validation service for computerized systems. The company announced this on January 20, 2025.

About 50% of the revenue was renewable revenue received from subscription to Utrace products. The rest is revenue from consulting services for new clients, large pharmaceutical and FMCG manufacturers. In addition, in 2024, the company implemented three projects to automate the process of managing digital labeling of medicines in Kazakhstan.

Since the beginning of 2024, the vendor's team has been updating flagship IT products. Thus, the functionality of Utrace HUB has been adapted to 7 industries subject to digital labeling requirements. The system has updated the user interface, as well as redesigned the functional modules for aggregation and full traceability, KIGU and sets.

In turn, Utrace Analytics was expanded with data available from the information system for monitoring the movement of drugs. As a result of the updates, the accuracy of information on drug shipments increased to 97-99%. This allowed pharmaceutical manufacturers to obtain a more accurate picture of the sale of drugs and more efficiently predict demand.

An important event in 2024 was the launch of its own GxP office based on Utrace. The number of GMP/GAMP 5 inspections of computerized systems of pharmaceutical companies involved in the production of medicines has significantly increased. With the withdrawal of global validation service providers from the market and the preparation of relevant documentation, Utrace took over such functions. The company has accumulated many years of experience in the pharmaceutical industry, so the new service has become a logical continuation of the vendor's development in the direction of business consulting.

In 2024, Utrace also focused on scaling the corporate university and building a talent pool. The company believes that it is most profitable to grow specialists on their own. Thus, in the process of onboarding, employees are immersed in the specifics of the company's work and acquire skills not only in the main specialization, but also in related areas. Thanks to this approach, Utrace's workforce has almost doubled - from 80 to 150 employees. This made it possible to fully meet the vendor's need for specialists, including in "scarce" professions, such as business analyst, QA and DevOps engineer, etc.

In 2024, we grew in proportion to the entire market of solutions for digital labeling, so we expect that in 2025 this dynamics will continue and will be about 40-50%. We plan to continue to inform market participants, especially in new industries, about the launch of such projects, and will also continue to develop cooperation with the regulator and industry unions. We will also systematically make improvements to Utrace's own products aimed at improving the performance of our solutions and improving the user experience, "said Sergey Ignatkin, CEO of Utrace.

History

2022: Opening of a representative office in Kazakhstan

Utrace, a company specializing in IT solutions for labeling goods, on May 19, 2022 announced the opening of a representative office in the Republic of Kazakhstan. This is part of the company's strategy to expand its presence in promising markets.

The need to open a central the Asian office is caused by the growing demand for Utrace solutions in the region. The representative office in the city Almaty will be responsible for the company's activities in the market of Kazakhstan and other countries Central Asia, where they are implemented to state projects control the turnover of goods using unique digital codes, in particular, in. Uzbekistan

{{quote "The project for switching to marking is expanding in Kazakhstan. It is necessary to apply Data Matrix codes on tobacco products, alcohol, medicines, dairy products and many other types of goods. At the same time, the timing of the labeling implementation is quite tight, and it takes from 4-5 months to deploy the serialization system. Therefore, it is important for business to exclude the possibility of errors and delaying the project. Choosing the right supplier with a portfolio of successfully implemented projects and deep industry expertise helps to do this, "said Arystanbek Dzholdasbekov, director of the Utrace representative office in Kazakhstan and Central Asia. }}

For the market of the Republic of Kazakhstan, the company localized its flagship product Utrace Hub - a level L4 cloud solution for comprehensive product labeling management. In particular, the necessary Utrace HUB integrations with the state IS MPT have been established. Utrace customers in Kazakhstan can deploy an IT solution by May 2022, which allows you to send data to the state system and strictly comply with the requirements of legislation in the field of product traceability.

In May 2022, negotiations are being completed on the implementation of product labeling projects with a number of large world companies and local enterprises in the region.

We appreciate the potential of the Central Asian market and expect an increase in demand for labeling solutions. Our long-term experience in the implementation of projects in Russian and international companies will be useful to customers: serialization systems are classified as business-critical, and they are subject to increased requirements. We know how to deploy a reliable and safe product labeling solution, and we will be happy to use our expertise to help businesses in the region, "said Konstantin Ivanov, CEO of Utrace.

2019: Partners

Logo in 2019

As of September 2019, Utrace provided implementation services in cooperation the Russian consulting with companies - Navicon and. KPMG