Mitrofanova Sofya

Mitrofanova Sofya

Biography

In 2002 she graduated from Lomonosov Moscow State University with a degree in law, has 4 years of experience in legal practice.

In 2006-2011, she worked for Viasat World. She headed the Russian office of the Polish media company ITI Group and launched the first film channel in Polish Woina I Pokoj.

From 2012-2016 - Director of Sales of Digital Products in. The Walt Disney Company CIS

From 2016-2018, she held the position of Director of Content at IVI.

2020

Leaving Okko Entertainment and Rambler Group

On September 11, 2020, it became known that Sofya Kvashilava left the posts of general producer of Okko Entertainment and content director of Rambler Group.

Director for Digital Transformation of Gazprom-Media Holding

On September 15, 2020, it became known that Sofya Kvashilava was appointed director of digital transformation at Gazprom-Media Holding.

2020

My departure from Okko is due to the desire to take the next step and accept other challenges. I always go where you can make unique stories, be "the first to come up with, who could and so on." This is my primary driver. This time, "chemistry" also happened - and here I am, - said Sofya Kvashilava.

This is a young position in the management structure of the company, and Kwashilava will talk about the details of the work later.

Tasks and goals stem from the name, and I need time to dive, and later I will gladly give a more detailed interview about the challenges of my position, "she said.

I am sure they will resonate with the viewer, because not only money is invested in each of them, but also my soul. I really believe in them and wish success to my colleagues who will complete and release projects to the world, "she concluded[1]

2021: CEO of Premier Video Service

On August 5, 2021, Gazprom-Media Holding, a diversified media holding in Russia and Eastern Europe, announced the appointment of Sofia Mitrofanova (formerly Kvashilava) to the post of General Director of the PREMIER video service. The appointment comes into force on August 9, 2021. Ivan Grodetsky, who previously held this position, decided to leave the company.

In the position of PREMIER CEO Sofya Mitrofanova will be responsible for strategic development and operational management of the video service. In her area of ​ ​ responsibility - expanding the audience of the video platform and attracting new subscribers. She will also oversee the further modernization of the service's IT infrastructure, which is aimed at improving the user experience. In addition, under her leadership, a content line of its own original projects will be formed.

We are grateful to Ivan Grodetsky for the work done. We will continue to develop all content projects for the Originals line, which were launched under the leadership of Ivan. The PREMIER video service team faces an ambitious task - to become not only the "home of Russian cinema" for Russian viewers around the world, but also to take high positions in the domestic online cinema market. I am sure that Sophia's professional experience, managerial competencies and industrial expertise will allow us to quickly achieve our goals. It will continue to further develop and strengthen the PREMIER video service by expanding the original line of content and attracting a new audience, "commented Alexander Zharov, General Director of Gazprom Media Holding.

2023: Resignation as Premier CEO

From February 3, 2023, Sofya Mitrofanova leaves the post of general director and becomes online movie theater Premier an independent producer. Her successor will be, Sergey Stamboltsyan who will take the post of acting CEO of Premier. This was Gazprom-Media Holding reported on January 24, 2023.

Under the leadership of Sophia Premier managed to overcome the uncertainty of 2022, partnerships with independent foreign studios, including from, countries Europe remained.

Sofya Mitrofanova plans to develop her own series and documentary projects both for the Premier online cinema and for other platforms.

2024: Appointment as CEO of MTS Media

On June 10, 2024, it became known about the appointment of Sofia Mitrofanova as the new General Director of MTS Media LLC. She took over from Elena Balmont.

According to To the businessman"" sources in the media market, Balmont quit due to "disagreements with the leadership, MTS as well as with general producer online movie theater Kion Igor Mishin." Mitrofanova is also Chairman of the Board of Directors of MTS Media.

source = Sofya Mitrofanova's Telegram

MTS Media combines the entertainment assets of MTS: Kion video service, the service of digital books "Strings," streaming "MTS Music," "MTS Entertainment," etc. The company completed the consolidation of MTS entertainment businesses in May 2024.

The source of the publication (the article was published on June 10, 2024), familiar with the personnel reshuffle in MTS, noted that MTS media assets over the past year were collected "in a single vertical" under the leadership of Balmont.

Now that the asset integration stage has been completed, it is leaving, and operational management is transferred to Sofya Mitrofanova, who since October 2023 headed the board of directors of MTS Media and oversaw the strategy of the new media holding, the newspaper's interlocutor explained.

He added that Mitrofanova's task is to establish "synergy between assets." According to Kommersant, Mitrofanova has "extensive experience in working with online cinemas," while Elena Balmont is "more of a television manager." Experts interviewed by the publication admit that Sofya Mitrofanova will combine work on the board of directors with the operational management of the holding. In terms of linear and nonlinear viewing, Kion CEO Alexei Ivanov has good competencies, so he can calmly close this direction of work, while Sofya Mitrofanova will focus on other areas of the holding's work and their integration with each other, experts say.^[2]

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