Zhuravlev Dmitry Aleksandrovich

Zhuravlev Dmitry Aleksandrovich

Biography

It all started with the sale of navigation equipment in one of the regional companies. But that start set his path for many years to come. The first year of work in the company pleased with the significant interest of buyers and the growth of sales, the main reason for which, according to Dmitry, in addition to the efforts of sellers, was the high quality of installation and, as a result, the percentage of equipment failures low against the background of competitors. However, very quickly this growth choked - the company lacked resources to serve the growing customer base, and its owners were more than cautious about expanding the increase in costs.

2006: Creation of its own company Omnicomm-Service in Chelyabinsk

As a result, Dmitry returned to his homeland in Chelyabinsk, where he opened his own company of a similar profile. The transport telematics market seemed promising to him even then - Russia and its endless expanses, bad roads and many vehicles that are unknown where directors and owners are not under any control.

Dmitry's company began to specialize, first of all, in the installation of navigation and telematic equipment for transport.

"We offered local players of the navigation market:" You sell, and we will come and install, "he says. But already in 2007 it became clear that in order to ensure a stable flow of orders, you need to sell yourself. It was at this time that Dmitry met the company Omnicomm and began selling its equipment - FMS fuel consumption control systems focused on combating fuel theft on cargo, transport construction and mining equipment. At that time, there were no analogues of such equipment, and the very idea of ​ ​ making money on the fight against driver theft seemed very attractive to Dmitry - after all, according to Omnicomm estimates, the average share of fuel theft is, depending on the industry, from 20% to 40% of total fuel and lubricants costs. And this is not counting indirect losses, such as simple equipment or unnecessary costs for routine maintenance caused by the cheating of kilometers. By installing fuel consumption control systems, transport companies could save real and considerable money and it was easy to explain the benefits to them.

In his own company, Dmitry had to manage a sprawling office and several teams of installers, as a result of which he first resigned part of the client functions and created a sales department. But soon there was a global financial crisis and the office had to be reduced, and the sales department liquidated. However, Dmitry says that this forced reduction allowed him to understand his first management mistake - in relation to the sales department, one cannot limit oneself to the motivation "sell more - earn more," since it works only for very successful sellers. And any employee of the company should sell: service, attention, good work, for which he receives a salary. If he cannot do this, he must be parted with.

And already in 2009, Dmitry's company began to grow again. This time, all efforts were subordinated to the main goal - installers should be as busy as possible, and turnover, and with it partner discounts, should grow. For this, firstly, they went to neighboring regions, and secondly, they began to engage in "niche" projects, which other partners refused - export contracts, the organization of training programs and other "complex" things. As a result, in the first year, "Omnicomm-Service" took third place in terms of sales among all partners of Omnikomm, and a year later "took gold." "We need to constantly look for new niches and new opportunities within the existing segments," says Dmitry Zhuravlev. "This allows, on the one hand, not to lose concentration on your business, and on the other, to develop intensively, complementing your product and gaining new experience."

2010: Entering the Moscow market

In 2010, Dmitry felt that in four regions where Omnicomm-Service worked, the company was already successfully operating and it was necessary to choose the next regional market for expansion. "We decided, why not try in Moscow? The market is interesting, and our experience is already extensive, "he says. "Of course, there were fears: is this, after all, Moscow - there is fierce competition, and we are a young provincial company, what if we can't cope? But, on the other hand, behind our backs, we had successful experience in regional development and were ready to work hard and learn new things, "he adds.

"We contacted Omnicomm and offered to take over the installation and service in Moscow," says Dmitry, "and after 2 months I opened an office in Moscow. It was also beneficial for us - we received a client base and for them - Omnicomm received a partner, on the quality of installation and service of which he could rely. As a result, we reached profitability in 4 months, and after another 5 months we paid off all investments. Then there was steady growth, although, of course, not without flaws. "

According to the results of the past 2012, the company "Omnicomm-Service" confidently received the right to be named "Partner No. 1" of the manufacturer "OMNIKOMM." In addition, the management personnel of OMNICOMMA noted the merits of OMNICOMM-SERVICE employees in the field of testing monitoring software and the latest equipment. The heads of the analytical department and technical support were awarded commemorative prizes.

In 2013, the company has already replenished the piggy bank of achievements, starting to offer, together with equipment, a lifetime warranty for the maintenance of any monitoring systems, thereby announcing a new stage in improving the quality of service for its customers. Already, the deadlines for responding to buyers' requests for service support are resolved within up to 2 days, and only time will show how effective the "quick service response" approach is.

2022: TAdviser interview

The Russian market for solutions for monitoring transport in connection with the new sanctions faced several challenges at once: the departure of the market leader, news about the termination of GPS, etc. About how critical the situation is, and what development strategies are chosen by domestic suppliers TAdviser learned from the managing partner of the company "MONTRANS" Dmitry Zhuravlev. Read more here.

2025: TAdviser interview

Artificial intelligence, machine vision, predictive analytics - these technologies are becoming closer to transport companies and today bring tangible financial benefits to fleet owners. But are companies ready for them, where waybills and consignment notes are still kept in paper form? In August 2025, they talked with Dmitry Zhuravlev, managing partner of MONTRANS Group of Companies, a company that has been introducing big data analytics in Russian fleets since 2018, AI for making management decisions, as well as passive safety systems when driving. Read more here.