Telphin WhatCRM

Main article: CRM (Customer Relationship Management System)

2026: Empowering

Provider communication services Telfin"" increases the functionality of the Whatcrm integration widget. Employee activity statistics now allow you to analyze the speed of responses to customer requests and the number of questions resolved. The developer announced this on February 17, 2026.

Messenger statistics are one of the tools for optimizing the team. Companies see employee load data, can keep time records, analyze activity and KPIs of each specialist. The number of messages, the average response time and the number of unanswered dialogs help allocate resources more efficiently, select the optimal number of operators at different times.

Statistics help to establish objective criteria for evaluating the work of operators, which contributes to motivation and increased professionalism. From a business point of view, the analysis of the efficiency of communication in instant messengers clearly demonstrates how chat in different channels affects the purchasing solution, and makes it possible to optimize communication to increase sales, "said Konstantin Surnin, head of development at Whatcrm.

This service functionality is available for users of the Whatcrm widget without CRM, as well as for amoCRM and Bitrix24 systems in conjunction with Max, Telegram and WhatsApp messengers. Data can be filtered by different requests: clients (domains), phone numbers, specific time periods, users and versions of connections.

2025

Ready-made integration of Max with Bitrix24 and amoCRM using WhatCRM

Telfin expands its line of solutions based on the Whatcrm widget and offers ready-made integration of the MAX messenger with Bitrix24 and amoCRM. By combining services, companies automate processes, improve customer communications, and speed up lead processing. Telfin announced this on December 16, 2025.

Companies can now expand the range of customer interactions and advise customers in MAX from enterprise CRM systems. The integration of the official Russian messenger with popular CRM helps to conduct centralized communication in a single window, perform routine tasks (answers and creation of transactions), as well as analyze the effectiveness of communications in order to improve the quality of service and improve sales.

Integration capabilities allow you to automatically distribute requests between departments and company specialists. Thanks to the MAX connection with the Bitrix24 and amoCRM systems, the sending of messages in the messenger directly from CRM is completely robotic, the organization of chats for new customers is automated when concluding a deal and moving to the next stage of the funnel.

Users can initiate conversations with customers and write to them first from CRM and maintain a single continuous history of communications across all chats in the corporate system.

Now, in addition to Telegram, WhatsApp and Avito, we have integration with MAX. This development is especially relevant in Russia: the domestic messenger ensures uninterrupted operation and fully complies with the law, - said Konstantin Surnin, head of development at Whatcrm.

When integrating MAX with Bitrix24 and amoCRM, basic functions are available such as sending and receiving files of different types, including voice and text, reactions to messages, group chats, blacklist and notifications about those missed in the messenger.

Integration of Planfix with Telegram

Telfin on December 2, 2025 presented the integration of the Planfix system with Telegram. A bundle of business applications allows you to evenly distribute the load between employees and increases the speed of communication with customers.

Thanks to the integration of Planfix with Telegram, company employees have the ability to process online requests many times faster in a single CRM interface, using all the functions of the system: automatic distribution of requests, prompt connection of the necessary specialists, discussions closed from the client, group chats with colleagues, etc.

By combining business applications, the company standardizes communications and improves the quality of request processing. Communication with each client or remote employee is carried out in a separate branch (Telegram dialogue and Planfix task); each problem is solved separately, by the necessary specialist and at a time convenient for the client.

The capabilities of the Whatcrm widget further expand the integration functionality: users can write to customers first in Telegram, receive notifications about missed calls. Connecting corporate chats in Telegram to Planfix allows you to create new projects and tasks right during communication, which also optimizes the work of employees.

{{quote "Communication is concentrated in one CRM system, it also stores the history of interactions for each client of the company. Data is not lost: even if the employee who began communication is sick or went on vacation, colleagues can seamlessly translate the dialogue into themselves. The client will not even notice that another specialist is working with him - all communications with him go on behalf of the company from a corporate Telegram account, - said Konstantin Surnin, development manager of the WhatCRM widget. }}

Integration with amoCRM

"Telfin" and Whatcrm are expanding Whatcrm's online chat experience. With this integration, solution users can communicate with customers on the site directly from amoCRM. This allows you to save the correspondence history in the client profile, quickly receive data about it when contacting and avoid losing leads from the site. Telfin announced this on November 6, 2025.

Communication directly from the application speeds up communication with visitors to the company's website and increases their loyalty. There is no need to duplicate data from chat in CRM: all information automatically enters the system. Conversation history and case analytics are stored in amoCRM, which helps improve the product and optimize marketing.

In addition, the functionality of online chats from Whatcrm and Telfin allows you to explore the path of the client. Using utm tags in online chats, companies can reliably determine where potential buyers have come from. The identification of visitors and traffic sources helps to optimize the operation of the corporate site and improve the client experience.

Chat users receive a number of basic options that help them react faster and more conveniently to online customer requests: quick response buttons, internal chat, voice messaging, reactions, etc. Service settings also allow you to flexibly distribute the load within the company, appointing responsible employees in the online chat to process requests, transfer dialogs to personal managers or specialized groups of specialists.

Online chat expands communication channels with customers, and the ability to integrate it with instant messengers and the CRM system makes this service as effective as possible for creating an omnichannel platform. Users are able to conduct all conversations with clients in one interface, as well as exchange messages and documents without leaving amoCRM, "said Konstantin Surnin, head of development at Whatcrm.

Launch online chats

Telfin and the Whatcrm development team are expanding their line of omnichannel communications solutions and launching online chats. Now you can communicate with customers on the site directly from Bitrix24, automatically determining the sources from where buyers come. Telfin announced this on October 14, 2025.

This communication channel speeds up communication, increases conversion into purchases and customer loyalty. In addition, real-time correspondence with the operator reduces the load on other channels: some issues are resolved in the chat, so the number of calls and letters decreases. And data on dialogue history, frequently asked questions and case analytics accumulates directly in the company's CRM, which helps improve the product and optimize marketing.

Online chats allow you to identify the sources from which visitors come. Also, with their help, you can set up data collection for more personalized communication, for example, asking for a name, phone number, email at the start of the dialogue.

The functionality of the service allows you to exchange text and voice messages, files and images with clients. Users have access to quick response templates, emoji, the ability to observe printing, edit a message even after sending. The client can write to the company in just a couple of clicks, and employees can quickly respond and provide support at all stages of the transaction.

In chat and in the CRM system, the history of communication with customers is automatically saved. At the same time, dialogs are easily assigned to personal managers, for example, sales or support employees. To lead the client together with colleagues, it is convenient to create additional internal groups, simultaneously corresponding in the same chat with specialized specialists.

You can use online chat in the web version on a working PC or in the extension "Telfin. Footphone" on a smartphone. The number of connections and the number of users are unlimited.

You can configure the service for various indicators: time on the site, number of visits, geography of visitors - on any page. By installing the Whatcrm widget, users can communicate not only in chat, but also in instant messengers, as well as on social networks.

Online chats expand the list of customer communication channels while providing continuous conversations within a single window in CRM. This approach improves the efficiency of communications: the company responds to customers where it is convenient. Online chats in the Telfin omnichannel platform increase speed and quality of service, improve personalization, save resources and increase sales by seamlessly exchanging data between different communication channels, "said Konstantin Surnin, head of development at Whatcrm.

Using Yclients and WhatsApp for integration

Telfin"" expands the number integrations CRM of s. messengers Based on the Whatcrm widget, integration has been developed Yclients and - WhatsApp and now CRM users have access omnicanal to a solution for automating work with the client, base including telephony "Telfin" and text communication. Telfin announced this on July 29, 2025. More. here

Bitrix24 integration with Avito

Telfin on June 10, 2025 presented a solution in the Whatcrm line of services - the integration of Bitrix24 with the Avito service to speed up communication with customers directly from CRM and increase audience reach.

Now, using the Whatcrm widget, the Bitrix24 system can be integrated not only messengers WhatsApp with and, Telegram but also with the Avito ad service. The combination of solutions allows customers to automate work with Avito and communicate with customers on the site directly from CRM or browser in without the need to install a separate application.

The combination of Bitrix24 and Avito services allows buyers and sellers to instantly exchange text messages and pictures with each other. In addition, it is possible to automate communications through a system of business processes and send messages based on the results of certain events, for example, when the goods are delivered, etc.

At the same time, integration users can conduct an unlimited number of customer conversations directly in CRM. At the same time, the history of communication with Avito is duplicated in Bitrix24 with the preservation of all messages, even those that have been deleted. This allows you to increase the transparency of communication and establish control over the quality of service, and can be useful in resolving disputes.

The Avito ad site helps companies reach different market segments, which increases the chances of finding potential customers not only in the B2C segment, but also B2B. Companies are increasingly choosing this promotion platform, as posting ads here is often cheaper compared to traditional advertising channels. At the same time, integration with Bitrix24 and communication within one window from CRM allow you not to miss the requests of potential customers and respond to their requests as quickly as possible, "said Konstantin Surnin, head of development at Whatcrm.

You can combine CRM with Avito within 10-15 minutes by downloading the integration module in the Bitrix24 marketplace. Immediately after a bundle of services, users get access to the content of messages on Avito, information about responses directly in CRM, resume data, etc. According to Telfin statistics, active users of CRM and Avito integration are real estate agencies, travel firms, personnel agencies, etc.

Integration of the LeadScanner service bot with amoCRM and Bitrix24 using the WhatCRM widget

Telfin, together with the LeadScanner development team, completed the integration of the service bot with amoCRM and Bitrix24 using the WhatCRM widget. Now requests in Telegram are not lost, the LeadScanner bot finds customers in Telegram chats and channels, creates deals and leads and automatically responds to requests directly from CRM. Telfin announced this on June 4, 2025.

LeadScanner is a service for monitoring keywords in Telegram chats. The bot helps track information and respond instantly to messages. The service has been operating since 2021, and as of June 2025, the number of its users already exceeds 10,000. Thanks to the Whatcrm widget, it is now possible to integrate work accounts in Telegram with corporate CRM and automate the sending of messages to customers found by the service bot.

With the help of the LeadScanner service bot, companies can quickly find potential customers in Telegram for various requests, for example, the name of the service and brand. And the mutual combination of a bot, Telegram account with corporate CRM - amoCRM or Bitrix24 - using the Whatcrm widget provides automatic filling of a potential buyer's card in the company's client base.

LeadScanner bot users receive notifications immediately after a prospect request appears in professional communities and thematic chats. This is how companies are ahead of competitors and are the first to contact a potential buyer in chats or private messages. In this case, the entire communication history is recorded in CRM, requests and agreements are duplicated in the system.

Thanks to the integration of Telegram with CRM using the Whatcrm widget, companies can choose the funnel and transaction stage at which new deal cards and contact data from chats in Telegram will be created. You can write to customers first directly from CRM yourself or automatically, sending pre-prepared requests to potential customers depending on requests.

The combination of CRM with a Whatcrm-based messenger and automatic customer search using the LeadScanner service bot optimize the tracking of new targeted requests in Telegram, as well as systematize the processing of large amounts of data with the ability to respond to messages in a timely manner. Today, those companies that turn out to be faster in the struggle for customers are more competitive and productive, "said Isakov Yaroslav, founder of LeadScanner.

Users of LeadScanner services and Telegram integration with CRM are not tied to industries, you can send requests and write to potential clients in various business communities: medicine, real estate, tourism, etc. There is also no binding to the geography of communities, the service bot allows you to process requests both with and without location, for example, regions of the Russian Federation or other countries of the world.

2024

Integration with OkoCRM

The OkoCRM team has connected the Whatcrm widget to the system for integration with instant messengers as part of the creation of a single omnichannel communication solution that combines voice and text communications within CRM. LifeTelecom (Telfin) announced this on December 17, 2024. Read more here.

Integration of AmoCRM with Avito

Russian provider communication services Telfin"" presented an addition to the WhatCRM line of services - integration AmoCRM with the service "" Avito for communicating with customers directly from. CRM Telfin announced this on June 18, 2024.

Now, using the WhatCRM widget, you can integrate amoCRM not only messengers WhatsApp with and, Telegram but also with the Avito ad service. The combination of solutions allows customers to automate work with Avito and communicate with customers on the site directly from CRM.

Thanks to the integration of services, users have the advantages of working with Avito and corporate CRM: instant lead acquisition, message synchronization, file sharing, working with Salesbot. At the same time, employees can conduct an unlimited number of conversations with customers directly in CRM, discussions in group chats and web messengers. The history of transactions with Avito in CRM is maintained with the preservation of all messages, even those that have been deleted. This allows you to increase the transparency of communication and establish control over the quality of service, and can be useful in resolving disputes.

The Avito ad site is a popular marketplace along with Wildberries, Ozon, Yandex.Market. This is where a large percentage of potential customers in the B2C segment accumulate. Integration of Avito with this CRM allows companies to significantly increase the flow of customers from all cities of the Russian Federation. At the same time, integration with chats and communication within one window directly from CRM allow you not to lose a single appeal and communicate with customers where they are comfortable, "said Konstantin Surnin, WhatCRM Development Manager.

The ready-made amoCRM integration solution with Avito allows you to combine business applications within 10-15 minutes. You can download the integration module in the amoCRM marketplace. The solution is especially important for B2C companies in the areas of real estate, cargo transportation and logistics, marketing, education, services to the population, etc.

2023: Opens access to the free WhatCRM service API to integrate Telegram and WhatsApp with any enterprise business application and CRM system

Russian provider communications solutions Telfin"" announced on March 6, 2023, the opening of access to free API service What CRM for integration Telegram WhatsApp and with any enterprise business application and CRM system.

Illustration: whatcrm.ru/api

WhatCRM service API allows companies to combine messengers with any business system: CRM, ERP, SCM, EAM, ECM, EDI, etc. Thanks to integration, you can send and receive messages, files and pictures in WhatsApp and Telegram, record the history of cooperation and all correspondence with customers, synchronize transactions, check numbers, receive information about contacts, their status and actions.

The integration of instant messengers with corporate applications increases the speed of work of employees and the quality of communication. In particular, the CRM link allows you to automatically distribute and assign applications to personal managers, send mailings through Salesbot, and use case filters. As a result, companies optimize internal business processes, as well as get convenient tools for communication, adapting them to user requests.

The open program interface supports a single set of commands and methods for Telegram and WhatsApp, which significantly increases the speed of developing individual solutions. Companies do not need to write integrations with various business applications from scratch. The WhatCRM API can also be used to strengthen existing code, for example, to quickly deploy innovative services without having to rewrite all the code. commented Konstantin Surnin, WhatCRM Development Manager.

The integration process is carried out by the company independently and on average takes 1 working day. To get the WhatCRM API, just register on the developer's website and apply. You can create integration only using an individual key in the user's personal account. Open source is provided to both private developers and legal entities. If your company is using amoCRM or Bitrix24, you can connect a ready-made WhatCRM integration.

2022: WhatCRM product announced

Russian provider communication services Telfin"" announced on October 26, 2022, the expansion of its portfolio of solutions and offers customers What product, CRM a tool communications WhatsApp using and. Telegram

WhatCRM integrates the capabilities of instant messengers with Bitrix24 and amoCRM systems. The solution allows you to communicate with customers in WhatsApp and Telegram and record this data in CRM. The purchase of this project was a consistent step in the development of a unified communication platform from Telfin, which already includes the Telfin. Office PBX and virtual numbers, video conferencing service, mobile communication with VATS capabilities and SMS messages.

Illustration: Pinterest

Companies adapt to the preferences of customers to conduct communications in various channels: this can be both telephone communication and correspondence in instant messengers. In this case, the entire contact history should be recorded in a single CRM card. It is important not to miss a single detail. Telfin strives to provide its subscribers with communication tools in all channels convenient for them, integrating them with CRM.

The main goal of the project is to optimize communication channels with customers. Often, buyers prefer to solve non-urgent issues through instant messengers. And here, thanks to the WhatCRM solution, it becomes possible to quickly and simply start a dialogue. In this case, the contact automatically enters the CRM system, which ensures the solution of work issues. It is convenient, transparent, it is always possible to see any internal process - what is happening, with whom correspondence is being conducted. In addition, process automation saves significantly. time The program allows you to step by step configure business communication with customers, commented on Telfin's CEO, Maria Tyurina.

According to a recent poll by VTsIOM, WhatsApp and Telegram are the most famous messengers in Russia. WhatsApp is used by 87% of Russians, Telegram - 55%. WhatCRM is a solution that combines the most popular CRM systems with key messengers.

Telfin is also considering expanding the capabilities of WhatCRM and creating an omnichannel communication solution that combines the functions of CRM, instant messengers and virtual telephony. This combination of communication channels allows you to close up to 90% of communications with customers. The omnichannel solution is a natural and natural step in the development of the Telfin product portfolio for the implementation of personalized communication services for the needs of each individual client and the growth of loyalty of their end customers.