| Developers: | 2GIS - 2GIS (DoubleGIS) |
| Date of the premiere of the system: | December 2022 |
| Last Release Date: | 2024/12/11 |
| Branches: | Internet services, Tourism, hotel and restaurant business |
Content |
2024
Free Room Upgrade Feature
Othello has added a free room upgrade feature. This was announced by 2GIS on December 11, 2024.
Now all Othello users, not even authorized, can improve the room category for free and book "comfort" at the price of the "standard." Rooms are categorized not only because of the difference in size, other pluses are often more important, such as the view from the window, the presence of a balcony/terrace or Jacuzzi, the size of the bed, the location on the higher or lower floor - and much more that can add comfort and experience to the trip.
 | It happens that for various reasons, guests are offered to check into the room in the category above, and travelers themselves can discuss replacing the room with a reception. However, why not provide such an opportunity at the booking stage, besides, without additional payments? Such a bonus as free replacement of the room with a more comfortable one will definitely be pleasant to the guest, and will also help the hotel optimize room loading. Large foreign booking services have this option, so we decided to try to launch it in Russia too - shared Denis Belonozhko, Head of Key Clients at Othello. |  |
Hotels that provide a free upgrade can be found in the "Super Values" section of Othello or in the hotel search process by selecting the "Discounted Hotels" filter. Travelers can also see information about the possibility of improving the room on the page of the selected hotel. For December 2024, a free upgrade is available in dozens of hotels in the most popular tourist destinations: Moscow, St. Petersburg and Sochi. Gradually, the function will appear in more hotels in all cities of Russia.
To upgrade the room category, guests do not have to be members of the loyalty program or spend the accumulated bonuses - the function is available to all users, even those who book for the first time. It is enough just to study the proposed numbers and choose the one that has a "Free upgrade" plate or choose a suitable number and then the service will automatically offer the user to upgrade his category, if such an option is available.
Upgrading the room will be useful for tourists who can save money and book an improved room instead of the usual one, as well as hoteliers - as it is a full-fledged strategic tool that will help increase guest loyalty, hotel competitiveness and more effectively manage room occupancy.
| | The most expensive room is the empty room. Cheaper categories are usually sold out first, and more expensive ones can stand idle, thereby not bringing any benefit. Providing a free upgrade will help optimize the congestion of the hotel, because in this way hoteliers will be able to free up the cheapest and most popular rooms, while maintaining competitive prices. It will also help in working with the audience - guests are more likely to choose a hotel where you can book an improved room for the price of a regular one. And also - this is a pleasant bonus for any traveler who motivates to return again, - said Denis Belonozhko, Head of Key Clients at Othello. | |
Integration with Kontur. Hotel
with Contour. Hotel integrated Othello's service. This was SKB Kontur announced on October 3, 2024. More ZTE ]].
Add Price Calendar
In Othello (booking service from 2GIS), a "Price Calendar" has appeared, which shows the cost of booking by day and month in the format of a calendar. Now you can see the cost of booking for a day in advance and plan a vacation for the most favorable time. This was announced by 2GIS on February 26, 2024. Othello's experts analyzed price data and identified less costly days to travel. It turned out that hotels offer the lowest prices on Sunday, and the most profitable month for booking is February.
With this function, the user will be able to see the dates on which the prices for booking hotels, apartments, hostels and other accommodation facilities will be cheaper, and choose the most suitable options. On the calendar, the price level is displayed in color - green indicates the days on which it will be cheaper to book a hotel, yellow - the middle range, and red - the most popular and expensive days. The price of the cheapest category of room for one night and one adult is indicated.
| | Booking prices may vary on different days and depending on the type of hotel. For example, hotels in business areas - i.e. those hotels where business travelers come more often, prices for reservations on weekends are reduced. It will be profitable to come to such hotels from Friday to Sunday. But in the midst of the working week (on Wednesday and Thursday), on the contrary, the highest prices are observed, - said the project manager Otello Sergey Vurim. - For those who want to relax in a good hotel as profitably as possible, you can look into the price calendar and choose the most suitable check-in option. | |
Booking prices tend to vary depending on seasonality as well. So, in the summer, the price calendar will show the most favorable days for booking, but prices will differ from winter. Therefore, many hotels offer special early booking rates. For example, in order to profitably buy a room in some hotels in Altai, it is better to book it back in February.
2022: Service Announcement
December 7, 2022 "2GIS" announced the launch of a service for booking hotels "Othello." It allows you to book rooms and add your favorite hotels to your favorites.
You can pay for the room directly in the service. If there are any difficulties (problems with check-in, changing dates, changing hotels or payment status, etc.), chat support in real time will help to solve them.
The service has its own map adapted for travelers. She helps navigate landmarks, museums, theaters and restaurants to consider when choosing a hotel. In addition, some hotels on the map in "2GIS" have a booking button, by clicking on which the user is redirected to "Othello."
| | Othello 'is a new application for booking hotels and hotels throughout Russia. Look for accommodation for business trips, holidays and weekend trips and pay for your booking directly in the application, - says the description of the service. | |
By December 7, 2022, Othello operates in the following cities: Abakan Armavir Arkhangelsk Astrakhan,,,,,,,, Blagoveshchensk Bratsk Veliky Novgorod Vladivostok Vladikavkaz,, Vladimir Volgograd Vologda Voronezh Grozny Yekaterinburg Ivanovo, , , , , , , , , , Izhevsk Irkutsk Kazan Kaliningrad,,,,,,,, Kaluga Kemerovo Kirov Kyzyl Kostroma, Krasnodar Krasnoyarsk Barrow Lipetsk Kursk, Magnitogorsk, Maykop, Makhachkala, Miass,, Murmansk,, Moscow Nakhodka, Naberezhnye Chelny Nizhnevartovsk,, Nizhny Tagil,,,, Nizhny Novgorod, Noyabrsk,, Novokuznetsk Orel Novorossiysk,, Novosibirsk,, Norilsk Pskov, Omsk Orenburg Penza Altai Republic Perm,,,,,,, ,,,, Stary Oskol, Rostov-on-Don Ryazan Samara St. Petersburg Saransk Sterlitamak Saratov,, Smolensk Sochi Stavropol Taganrog,, , Tobolsk,,,,, Surgut Ulyanovsk, Tambov Tver Ussuriysk,,, Togliatti Tomsk Tula Tyumen Khanty-Mansiysk Ulan-Ude,,,, Sheregesh, Ufa Khabarovsk Yuzhno-Sakhalinsk,,. Othello - Cheboksary Chelyabinsk search and Cheat pay for hotels Yakutsk Yaroslavl[1]
Notes
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