Developers: | UCS SPb (UCS) |
Last Release Date: | 2014/07/16 |
Technology: | CRM, CRM - Loyalty systems |
R-Keeper CRM is the automated control system of strategy of customer interaction intended for increase in sales level, optimization of marketing and improvement of customer service.
A system provides automation of all types of programs of loyalty: discount, rewards, deposit, club and coalition programs in any necessary combinations and combinations.
R-Keeper CRM is a single system of customer relationship management for all software products of UCS company: R-Keeper, Game-Keeper, an UCS Premiere, Delivery, Shelter, the Subscription also allows the multifunction centers (shopping center, movie centers, sport and recreation complexes and so forth) to develop the unique loyalty system.
A system has the open interface and allows to connect any outer objects participating in coalition programs of loyalty. R-Keeper CRM basis - formation of marketing programs and programs of loyalty around the guest.
The guest in R-Keeper CRM can have a set of cards and a set of different accounts that gives the chance to implement flexible structure of creation of any programs of loyalty.
Basic principles of R-Keeper CRM
- Collection of data on clients and on interaction with them
- Management of marketing programs and the analysis of the carried-out actions
- Coalition management of programs of loyalty
- Data analysis on clients, goods and services, transactions and outlets
Use of available channels of interaction for holding actions:
- Sms (about transactions, birthdays, the carried-out actions)
- personal account of the client
- messages in the cash voucher
- registration forms on websites.
2014: PDS-booth
On July 16, 2014 the UCS company announced addition in the automated control system for the strategy of customer interaction of R-Keeper CRM – the PDS-booth.
Technology innovation helps guests to fill up independently the personal plastic card and to control account transactions.
The PDS-booth can be used in large multifunction shopping and entertainment centers with high capacity, with a large number of various game machines and other attractions.
Using the PDS-booth the client will independently recharge. The PDS-booth can be involved in aquaparks, movie theaters and restaurants with the original concept like "card on an input".
The software does not require the original equipment and is established on any payment terminal supplied with the card reader and the bill acceptor.
The PDS-booth can be integrated with one of the UCS software products: R-Keeper, Game-Keeper, UCS Premiere, UCS Subscription, UCS-Shelter, Delivery or several of them.