T2: Travel Platform

Main article: Big Data

2025: An analysis of a tourist's portrait with an accuracy of the area

T2 on June 4, 2025 introduced an update to the geoanalytical platform for the analysis of tourist flow based on big data. The expansion of the functionality of the boxed solution now allows you to study and draw conclusions about the volume of visits and portrait of the audience not only in the context of the regions, but also in the administrative regions of the region. The updated platform is especially useful to regional authorities, ministries and investors interested in attracting investments and developing local tourism.

𝓲

Фото: Т2

Previously, the geoplatform T2 gave information on the regions of the Russian Federation, and the update presented for TsIPR-2025 allows you to clarify the analytics to the regions of the regions. This significantly increases the correctness and detail of the data, helps to test hypotheses with a high degree of specificity, analyze tourist flows, portrait and preferences of travelers in smaller territorial units.

Analysis of the portrait of a tourist in Nizhny Novgorod using the platform shows that the top 5 places included residents of Vladimir, Kirov and Cheboksary, Vyaznikovsky district of Vladimir region and Kazan. At the same time, 54% of the guests are men, the average age of the traveler is from 35 to 44 years.

Setting up the solution to the district allows, for example, to analyze the tourist flow in Vyksa, Nizhny Novgorod Region, on the days of the art festival. Visitors remained on these days in the city for an average of two days, against day visits in other periods. 39% of visitors arrived on a tourist trip for more than a day, 11% visited the city on a short visit for an excursion, and 50% came on a business trip.

{{quote 'author=said Irina Lebedeva, Deputy General Director for Business T2. | The tourist platform is a boxed solution for a comprehensive analysis of tourist activity, which opens up new horizons in understanding the flow of visitors. The ability to work with data at the district level allows not only to plan in depth the tourist strategy for the development of territories, but also to pinpoint hidden reserves of tourist flow growth. We now help customers track the migration of tourists within the region, identify key points of attraction, and effectively reallocate resources for maximum traveler comfort,}}