Komus develops the channel of Internet sales using SAP Hybris Commerce

On May 3, 2017 SAP company in partnership with Novardis announced project completion of SAP implementation of Hybris Commerce in Komus.

Project Objective

Project objective – transition to e-commerce the platform allowing to create and develop the existing services, to provide to business convenient management tools data and processes, to increase performance, reliability and scalability of online store.

Pilot

Within the Division of corporate retail sales the project of creation of a mobile workplace of the sales representative and internal interaction based on a cloud SAP software of Hybris Cloud for Customer and SAP Jam is initiated.

Pilot group of Sales office Zelenograd in structure:

• The sales representative – 26 people
• The specialist Teleprodazh – 3 persons
• The operator of the Customer Base – 3 persons
• The head of sales – 3 persons

In addition to a system employees the Incentive and category managers are connected.

Start of a system in pilot operation – on February 1, 2018

Project Results

Approach to search on the website of goods of different groups thanks to the optimized mechanism of management of the commodity qualifier which gives the chance of operating control behind the range changed. Also faceted search is applied to convenience in work with the website and increases in efficiency of search (the filter on a certain characteristic) to goods of different groups, transition to the flexible system of full-text search is executed.

The platform for setup and start of marketing actions is created that allowed to expand the loyalty program and to add a feature for payment of goods in online store by the saved-up points. Content management (placement of marketing materials, banners, links, elements of design of the website, etc.) does not require connection to process of IT of personnel now that allows to accelerate process of making changes upon the demand of business. At the moment once about 300 actions work.

Also the company managed to solve a problem of individual pricing for corporate partners online. Komus is also going to provide services for partner users of mobile devices.

As a result of implementation conversion of online store increased by 15%, and cost value of the order decreased by 10%.

"In the modern world of the company should be able to adapt quickly to all to the happening changes and to use them for the purpose of implementation of the competitive advantages. Having selected the SAP solution Hybris Commerce, we received the modern platform for digital customer interaction and partners which will allow to keep stable business development and always to be one step away ahead". Anatoly Kulish, deputy CEO for sale of Komus company

"We are glad that the Komus company stopped the choice on the SAP solution Hybris Commerce for implementation of the strategy of development of omnichannel sales. Digital channel of sales is most effective in present realities of the market when for successful business development it is necessary to be near the clients online and to render them instant, high-quality services". Alexey Petunin, partnership director, medium and small business of SAP CIS

"The Komus company is one of leaders of the Russian retail, and its share in the market of office and office supplies constantly increases. As a result, requirements to IT infrastructure are extremely high therefore a choice was made for benefit of the SAP Hybris Commerce web platform which is the leader in the area according to Gartner. Besides, the SAP Hybris Commerce platform perfectly supplements all architecture of the SAP solutions in Komus company, allowing to develop the main competitive advantage in retail — speed". Alexander Niznik, CEO of Novardis

Based on pilot operation the following changes in operating activities regarding SAP Hybris Cloud for Customer are mentioned:

Development perspectives. Phase 2.

• Seamless integration with SAP CRM
• Typification of tasks to Sales representatives
• Formation of processing rules of partner base
• Development of the reporting in the directions of the analysis of conversion, a chain of contacts