TJ Collection created its own AI stylist

2024: Creating an AI stylist

TJ COLLECTION created its own AI stylist. The company announced this on May 27, 2024.

With the help artificial intelligence of the company created a fashion stylist. The social networks AI stylist talks about the latest trends and presents the novelties of the summer collection. Her name is Tanya, she is 26, and enjoys fashion and contemporary art.

For several seasons, the company has been using artificial intelligence in the development of new shoe models. In May 2024, the brand began testing neural networks as part of interaction with audiences. TJ Collection is the first of the presented fashion brands in Russia who was able to implement such a format.

This experiment aims to develop a new customer experience. We continue to improve the AI model so that at first glance it is difficult to recognize the generated image, voice, plastic. Only after the second review conducted by Tanya, we decided to talk about the project, - noted in the TJ Collection team. - The next stage is to go offline. The AI stylist will continue to talk about current trends in social networks to our subscribers, and will also begin to conduct special training trainings for employees.

The brand has been developing its own direction in digital fashion for several years. In 2022, he introduced the first line of clothing that was adapted for the metaverse on the Roblox platform. Last season, the TJ COLLECTION brand and MidJourney created a collection of the future, showing what people will wear in 30 years, in 2053. The prototypes were real models presented in the brand's salons. In the spring of 2024, the company, together with the HSE, launched a museum of digital fashion and brand history in the Spatial metaverse; it has already been visited by several thousand people.