2015/01/20 13:17:29

PaaS (Global Market)

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Content

Definition of PaaS
2022: What are the competitive advantages of using vertical clouds
2018: Gartner data
2015: Forrester Forecast
2014
- PaaS Becomes Critical to Future Hybrid Cloud Deployment
2013
- PaaS market shrinks to one percent
- Forecast to 2017
2012
- Trends
- Market size
See also

Definition of PaaS

Основная статья: PaaS

PaaS (platform as a service) - platform as a service - a general definition of one of the "cloud" models, which includes all infrastructure service applications, often called "intermediate." This service provides an integrated platform for developing, testing, deploying, and supporting web applications as services. Based on the concept of cloud computing.

According to Gartner (2012), the PaaS market includes segments such as:

Application as a Service (aPaaS)
Platform Integration as a Service (iPaaS)
Data Base as a service - specialized applications for the provision of infrastructure services
Business Process Management as a Service
Message management platform as a service.

2022: What are the competitive advantages of using vertical clouds

How to Get Benefits from Vertical Clouds

In 2022, industry cloud solutions can enable organizations to automate manual tasks and gain competitive advantages through this. As the global economy moves from a pandemic to an endemic, more future-oriented one, many organizations are looking for opportunities to become more flexible and efficient by moving business processes to the cloud. In response, cloud giants, software vendors, and system integrators are developing a variety of cloud solutions, accelerators, and APIs that are preconfigured to support common use cases in industry verticals. These solutions are designed specifically for easy implementation and can be used to create digital differentiation. Whichever combination of standard applications, tools, or services users use these products, the cloud becomes the nexus that connects them into powerful business process solutions. For example, the global manufacturer cars is partnering with cloud service providers to build cloud services to develop connected vehicles for the transportation industry. The platform includes industry solutions, as well as services,, internet of things machine learning analytics and computing that manufacturers can use to develop connection levels for their cars. The industry health care initially used cloud processes to manage back-office data. In the United States, the use of cloud technology in medicine is legally necessary. As of early 2022, pioneering health care providers are exploring ways to use cloud models dictated by the HIPAA law to improve treatment. They meet unique vertical needs. The vertical trend of cloud computing is gaining momentum, so in 2022 there is a good time to study the possibility of introducing such technologies. You need to start by evaluating the ecosystem of business processes to determine what processes to consider for cloud sources from external providers, as well as the pros and cons of this. As an important part of this assessment, you need to determine how well current processes support short- and long-term business strategies, and where there is room for improvement. In addition, a fast-growing list of cloud capabilities can lead to new business models and non-standard capabilities. Finally, the industry cloud trend provides a long-overdue opportunity to restructure IT. As companies begin to outsource IT functions and business processes that provide no competitive advantage, they can redirect their efforts and investments to "differentiate" the systems and services that do so while creating sustainable potential for change. This assessment does not have to be some monolithic project with a clear implementation time. In fact, this can be done in small steps that increase the efficiency and efficiency of most processes along the way. At the same time, you can begin to reorient employees and resources to differentiated processes that provide a competitive advantage.

PAAs solutions will allow you to move to the cloud infrastructure, while maintaining competitive advantages from developed local solutions

From Infrastructure to Industry Verticals

The business and technology needs that drive the trend of vertical transition to the cloud are not new by 2022. Beginning in the 2000s, organizations with similar compliance, business process, or data management requirements began implementing cloud-based software. Around the same time, Chief information officer began to "raise and move" some local systems to public clouds to reduce costs and improve efficiency. In early 2022, a combined approach - sharing software that meets common needs and giving someone else the right to manage the infrastructure - continues to point to a vertical "cloud" trend. What is new is that the transition from the purchase of common functions and libraries to the digitization and availability of real industry business processes was carried out. Moreover, organizations increasingly expect cloud service providers to create "shared core" solutions that meet the common needs of different industries and ecosystems. Thus, cloud service and software providers now offer an extensive menu of industry modular business processes available through APIs that can be accessed at the touch of a button. For example, using APIs, engineers and system architects can combine targeted intelligent factory systems into a common cloud network. Against this background, it is noticeable that this trend is unfolding in the following dimensions:

Hyperscalers climb the stack. Three Big Three cloud service providers - Amazon Web Services (AWS), Google Cloud Platform and Microsoft Azure - offer cloud-based industry enclaves that automate business processes unique to sectors such as healthcare, manufacturing, automotive, retail and, for example , the media. They began by creating infrastructure-as-a-service (IaaS) capabilities that eventually evolved into platforms-as-a-service (PaaS). But they didn't stop there. Hyperscalers continue to climb the technology stack, methodically automating increasingly complex processes to create industry-optimized platforms that are in some cases more functionally robust and efficient than the on-premises solutions that enterprises use. For example, some HoReCa industry enterprises use cloud-based booking and customer management systems. Similarly, the manufacturing sector is taking advantage of cloud solutions for preventive maintenance. Organizations find much more in industry clouds than products and services developed using hyperscalers. Indeed, there is a growing ecosystem of industry business opportunities from established vendors such as MuleSoft, Oracle, Salesforce, SAP, ServiceNow, and open source startups and projects .

Focus on differentiation. Most likely, the company has some kind of homemade code to hold on to. It has invested time and budget in developing these capabilities, which, thanks to good planning and execution, provide a competitive advantage. It is necessary to think of them as the keys to differentiating an organization in the market. Let's say the seller spent a lot of time setting up an inventory management system in the store. Top managers (and the market) recognize inventory capabilities as best-in-class superpowers. Just because a cloud service provider can offer an inventory API doesn't mean you need to use it automatically. If personalized code contributes significantly to competitiveness. Why not keep it? Of course, you can run it in the cloud, but the important thing is that this application meets unique needs in a way that ready-made offers cannot. Before acting, it is important to assess your capabilities. The range of vertically oriented solutions available is more complex and detailed than, for example, in 2015. It is necessary to think about your existing ability to carry out the process. If the current capabilities are better than what is available ready, you need to leave your own logic. But if there is competition with "digital natives" and the process and capabilities that support it are no longer so special, it is better to consider using the industry API.

For many technology and business leaders, participating in a vertical trend will require a kind of calculation. Together, leaders must determine where a company wins the market and which technologies make those victories possible. If, for example, winning through unconventional customer service, then you need to invest heavily in these own analytical capabilities; these opportunities provide a competitive advantage and provide new opportunities for innovation and revenue generation. It is necessary to jealously guard them. On the contrary, anything that does not single out a company in the market becomes a commodity and can be provided in the form of business services by cloud computing or software providers.

When exploring the possibilities that the vertical cloud trend might offer, consider taking the following steps, some of which may be long overdue:

1. Business and IT leaders need to work together to determine where the company wins today and in the future. For these efforts to succeed, business must have a deeper understanding of the technology. Similarly, IT professionals need to understand the business strategy and the critical role that technology plays in its development. Only then will both teams be able to identify the technologies that are crucial to achieving victory.

2. You need to create a list of business processes and cloud offerings that can support them.

3. Determine which distinctive processes and assistive technologies should be kept within the company. Similarly, identify areas of business that could benefit from the emerging set of cloud-supported technology offerings.

4. You need to work with cloud service providers, software providers, and integrators to plan the next phase of your transition to the cloud.

How to implement changes in your enterprise

In times of change and rapid innovation, access to best-in-class solutions or even experimental tools gives organizations the software options they need to connect all points in their multifaceted digital transformation strategies. However, these possibilities depend on the ability to change. Consider: Clouds tailored to the needs of specific industry verticals will continually evolve as innovative solutions and services become available. To maintain a competitive advantage, organizations need to make revolutionary decisions and stay up to date with the latest industry cloud offerings. With accelerated change, the future is always fast approaching. Cloud technology can help organizations create not only opportunities for change, but also the flexibility to do so all the time. The fewer systems and processes the company has today, the less you will have to manage, upgrade and update tomorrow. Most companies are already in the cloud to one degree or another. If so, you need to treat the industry cloud trend as the next phase of cloud travel, which is a continuation of the cloud's initial ability to share resources to solve problems at an affordable price and scale. The good news is that it doesn't take much effort to fully capture the vertical trend of clouds. In fact, this can be done in small, thoughtful steps to avoid complex updates to outdated applications or revolutionary kernel modernization initiatives. And with each step, the systems will become more effective and effective.

I believe your difference from your competitors is not the uniqueness of your operations; From 5 to 10% of your operations are unique - said Marijan Nedic Vice President, Head of Business IT Solutions, SAP

The advent of industry clouds - the bundled solutions of common applications and configurations used in a given vertical - helps companies spend less time tuning the basic features needed to do business and more time on important areas that distinguish them from each other.

Our goal at SAP is to create industry clouds that enable our customers to meet most needs without additional customization, easily connect to partner solutions, and manage unique differences on a consolidated platform. Whether you run a hospital, factory, car rental company or any other enterprise, there is a possibility that many of your processes and operations are almost identical to those of your competitors, "Nedich said.

So industry predetermines much of your problem space. And most of this problematic space has already been resolved.

Any decent industry cloud will have a few outlines. First, the industry cloud should provide most of the features needed for the industry out of the box, especially standard features. Second, it should be an open platform to enable customers and partners to develop innovative solutions. The platform should simplify the connection and management of these solutions. Third, it should allow customers to increase or reduce capacity and processes in line with demand. Finally, it should provide easy access to other business and technology services. For example, all major cloud services today include standard tools out of the box. While natural language processing (NLP) is now a common tool, the question is how to integrate NLP into the business. With all these features, the industry cloud should support your wider ecosystem.

I recently visited a manufacturing customer who uses flexible production methods to complete both large and small customer orders. This is a very profitable business, but it requires frequent reconfiguration of production lines. To optimize equipment performance, machine learning models analyze order data to determine the required machine configurations and the optimal sequence of order fulfillment. The process works excellently, but the digital team of the manufacturer took a huge effort to create all this manually - said Mariyan Nedich

Instead, these capabilities can come from a single industry cloud. Offloading much of the construction and maintenance of these processes could give data scientists more time to develop machine learning models to help the factory respond more quickly to orders. If machine vision is combined with machine learning models, quality control teams can check a larger percentage of goods coming off the assembly line. The ability to devote more time to really important actions helps manufacturers scale their operations faster than if they were creating functionality manually. This is what distinguishes the manufacturer. With this combination of functionality, enterprises can become more flexible. When their primary operating platform is configured for the needs of a typical business in their industry, they can focus their efforts on the part of their activity that distinguishes them from others. They can get a direct digital view of their business, their network of partners, their network of suppliers, their equipment. Ultimately, it's about flexibility to develop innovations that can really make your organization unique.

Vertical Cloud Management Perspectives

STRATEGY. Cloud service and software providers are developing increasingly complex and efficient business functions as a service. With new opportunities for more complex outsourcing, executives need to understand their organization's unique value proposition. Just as ERP standardized most back-office functions, leaders must determine which subset of their business functions is distinctive. Only now the rates are higher: they are replaced not by financial or accounting divisions, but by those that form the basis of the business and influence strategic decision-making.

FINANCE. CFOs interested in budget and compliance can find dual benefits in cloud applications tailored to industry needs. Industry clouds can help companies keep up with technology and legislative changes with less effort, freeing up talent for more valuable projects. CFOs should ensure close collaboration between finance, IT, and compliance, risk, and legal departments to ensure all parties understand how to maximize the potential benefits of new cloud services.

RISKS. Security professionals have the ability to integrate cyber risk management as new industry cloud deployments begin. Standard vendor cybersecurity components may not meet your organization's needs. As industry clouds perform more business functions, individualized cloud security becomes increasingly important. CRO and IT can make cybersecurity a hallmark of an organization's cloud stack rather than a secondary task. Building cyber defenses in the early stages, especially for consumer-facing organizations, may be less costly in the long run.

Vertical Cloud Solutions Command Building Techniques

Even when "buy" turns into "assemble," there is a need for another type of "build." Here we should not talk about the armies of developers working on many years of projects to create giant user systems. Rather, you need to think about modern software development in small groups working with cloud services, platforms, and tools for rapid integration and deployment. A big part of this new equation is that full-stack teams work together on a set of well-defined outcomes. Leading organizations use POD teams, or "two-box pizza teams," in which cloud engineers, UX designers, data scientists, quality assurance specialists and product managers blur the lines between disciplines by working together. Team members grow and learn from whatever is required in the current sprint. It is important to note that teams are collectively focused on solving business problems and forming a roadmap for what they are working on. The other key is empowerment. Modern engineers expect autonomy from vectors set from above (being able to work on what they believe in); self-selection of tools (including hardware, platforms, open source libraries); personal lens (dress code, operating mode, remote organization of work). When tech leaders from traditional organizations visit high-tech startups, they often learn the wrong lesson. The reason why teams of engineers in digital companies often thrive is not about table football, filled refrigerators or silly privileges. That's because these young companies value engineering as a core creative discipline. Moreover, they respect engineers and empower them to succeed. Of course, restrictions and recommendations are still necessary, especially in the areas of security, compliance and legal protection of IP. But they are aimed at the broader context of elevating modern engineering as a key part of the organization's strategy and future culture.

2018: Gartner data

The volume of the global PaaS market, according to Gartner, amounted to $15.6 billion in 2018, it is predicted that in 2019 it will reach $19 billion, and 2020 - $23 billion. However, this is just over 8.5% of the global cloud services market. As for Russia, here the share of PaaS ranges from several percent (from 2 to 4% according to various estimates).

Popular world services PaaS include Google App Engine, SAP Cloud Platform, IBM Bluemix, VMware Cloud Foundry, AWS Elastic Beanstalk, Saleforce Heroku.

2015: Forrester Forecast

2014

PaaS Becomes Critical to Future Hybrid Cloud Deployment

According to Oracle research (data published in January 2014), in 2017, the cloud market will be dominated by PaaS and DBaaS services (platform and database as a service) that support hybrid infrastructures. An IDG Connect study commissioned by Oracle also found that private cloud deployments are rapidly reaching saturation - nearly two-thirds (60%) of companies have already reached average or maximum levels in mastering private cloud potential. At the same time, new ones have been added to traditional barriers to the spread of private clouds, such as security issues, related in particular to technological standardization and the ability to integrate with existing applications. The new range of issues reflects the practical experience gained in the process of widespread implementation of private clouds, and helps explain why companies are starting to prefer hybrid solutions in promising cloud projects.

Organizations are increasingly leaning toward hybrid solutions when planning further cloud initiatives. The deployment of hybrid clouds was chosen by 36% of organizations surveyed during the study, while 32% and 17% of respondents spoke for private and public cloud services, respectively.

Private clouds quickly move into the final stages of development. Almost two-thirds (60%) of organizations surveyed report reaching the average or maximum level of opportunities in mastering the potential of the private cloud. In 2017, the share of such organizations is expected to grow to 82%.

Private cloud deployment is hampered by a number of challenges: data security (named by 55% of respondents), integration with existing applications (47%), lack of qualified personnel (45%), and hardware costs (44%). In Russia, the most significant barrier was the cost of equipment, it was noted by 58%, which is higher than the average for the study.

The maturity in private cloud development shows that organizations have learned lessons and come to understand first-hand how to successfully deploy and leverage cloud solutions. The most important component of a secure, reliable and successful cloud infrastructure, the surveyed companies consider: effective on-site management and control (34% of respondents), IT standardization (27%), support for key decision makers (25%) and ensuring effective IT change management (17%). The only key factor for Russia was IT standardization - 42% of respondents. At the same time, in Russia, most of the respondents explain the approaches to deploying a private cloud by the desire to get a faster return for business - 19% noted as the main factor.

"The recent leap in cloud deployment has been about enterprise applications and addressing related integration, scalability, and security issues," commented John Abel, Oracle's senior director for EMEA. "However, as our research shows, as the hybrid cloud evolves into a basic conceptual model for enterprises, so does the platform, which, as it should, enables enterprises to seamlessly and securely move from private cloud to public cloud and back. In this environment, Oracle's proven, cloud-ready platform solution confirms its extreme appeal to customers by providing them with a robust and secure platform that addresses integration challenges and provides the shortest path from ROI to hybrid cloud profitability. "

The most important services provided in private clouds are: SaaS ("software as a service") - 68% of respondents; DBaaS ("database as a service") - 61%; and PaaS ("platform as a service") - 57%. Nevertheless, in the next two years, as expected, the values and the ratio of these indicators will change significantly - the most important private cloud service will be DBaaS (29%), bypassing PaaS solutions (26%) and Solution SaaS (23%). On the other hand, for a two-year period, Russian companies noted as a priority IaaS model ("infrastructure as a service") - 31% of respondents.

"While the SaaS (software-as-a-service) model has traditionally facilitated enterprise migration to the cloud, other cloud services such as DBaaS (database-as-a-service) and PaaS (platform-as-a-service) are decisively hijacking the initiative, with every prospect of becoming more important, dominating over the next two years," said Bob Johnson, vice president and chief analyst at IDG Connect. - This trend reflects how rapidly cloud computing is evolving, growing from a forward-looking innovation into mature and sophisticated conceptual technology. Given the rapid evolution of cloud computing capabilities, it is likely that 2017 will be the year of widespread adoption of cloud platforms and tools - increasingly delivered in hybrid architecture - that will be used to develop and test business-transforming applications. "

The study was conducted in the form of an online survey of 300 respondents in the EMEA region (UK, Germany, Russia, France, South Africa and the UAE). Respondents are senior managers and people responsible for making IT decisions in organizations of various industry specializations with a staff of more than 250 people.

2013

According to forecasts, IDC the total volume of the global software market in 2013 will reach approximately $380 billion. The share Russia here is a little more than 1%, that is, about $5 billion.

PaaS market shrinks to one percent

The uncertainty of the cloud concept of PaaS (platform-as-a-service, virtual server with a pre-installed set of system and application software, designed primarily for developers) not only complicates the assessment of this market, but also prevents vendors from accurately positioning their services. Research group 451 Research Group released a report in January that only adds fuel to the PaaS fire. Experts believe that PaaS should be considered as a special case of IaaS and SaaS, not recommending treating it as a full-fledged market concept. Services under the PaaS brand are officially offered by both the largest cloud companies, from Salesforce.com to VMware, and many small independent firms, and against this background Jay Leeman, chief analyst at 451 Research Group, says that PaaS is rapidly "squeezing out" and from below - the developing IaaS model, and from above - diverse SaaS^[1].

The current major IaaS vendors started with PaaS: this is both Azure PaaS as the first Microsoft cloud service, and the Google Application Engine, which appeared long before the Google Compute Engine. However, indeed, interest in PaaS is close to zero: according to Gartner estimates, in the global cloud market with a volume of $131 billion, SaaS accounts for 14.7%, IaaS - 5.5%, but the PaaS niche fell to one percent. The greatest interest lies in the organization of business processes in the clouds (28%). However, it is too early to draw far-reaching conclusions: the cloud market is so young and dynamic that the situation on it, under the influence of one or two high-profile announcements or projects, can change in a matter of months.

Forecast to 2017

The volume of the global PaaS market (platform in the form of a service) from $3.8 billion in 2012 by 2017 will rise to more than $14 billion, IDC analysts believe (data from November 2013). The demand for PaaS services comes as companies seek to reduce infrastructure maintenance costs and accelerate application development.

PaaS purchases in the coming years will grow by 30% per year, significantly outstripping the average growth rate of information technology purchases in general (4%). Companies will be more active in purchasing PaaS, understanding its competitive advantages and having new information, in particular, about the popularity and market coverage of the Microsoft Azure system, analysts say. Industry-specific PaaS providers continue to insure risks by basing their systems on general-purpose systems built by Salesforce, Microsoft and IBM.

It is not yet clear how the significant acceleration of application development in PaaS will affect the developers themselves. Companies can either increase development volumes or reduce staff, analysts say.

65.2% of PaaS's global market volume in 2012 was in the Americas. In five years, the situation will change slightly - their share will decrease only to 62.3%.

2012

In addition to their IaaS solutions, large companies like Amazon and Microsoft are starting to develop the PaaS direction, additional services for developers and administrators that simplify the use of infrastructure, reduce the time to deploy the system. IaaS providers create additional value for their products and can thus distance themselves from competitors.

Trends

Research company Gartner believes that the future of most users and suppliers in the business application market is influenced by the evolution of PaaS solutions. Vice President and Leading Analyst at Gartner Yefim Natis, citing the large and growing investment of vendors in PaaS, noted that the market is on the verge of a long period of growth.

According to him, this will drive the emergence of innovative solutions and, probably, a breakthrough in the technological and business use of cloud computing of all types. "Users and suppliers of corporate IT solutions that have not yet taken up PaaS closely need to start developing experience in using this technology, otherwise in the coming years they will face serious competitive tasks," he stressed.

In Gartner's special report "PaaS 2012: Tactical Risks and Strategic Successes," Gartner analysts note that 2011 was a turning point for the PaaS market. As Gartner predicted in a 2011 report - "PaaS Roadmap: Continent of Development," PaaS vendors' widespread deployment in 2011 was praised in the industry as an alternative to traditional middleware software deployment models.

There are some risks associated with PaaS implementations today, as the PaaS market will be at an early stage of growth in 2012 and does not yet have clear leaders, established standards, experience in the most efficient use or business application.

Despite these factors, Natis believes that PaaS solutions can be an article at the core of the entire cloud computing market, as well as middleware, including application servers, database management system (DMS), integrated middleware software and portal platforms - the basis of the traditional software industry. "The contradiction between short-term risks and the long-term strategic need for PaaS development will become the determining factor in key events in this market over the next two to three years," the analyst emphasized.

Some of the recently announced PaaS solutions will be publicly available by the end of 2012, and at the end of 2013, all leading software vendors will have a portfolio of competitive offerings in the PaaS market. Analysts believe that as a result of competition between PaaS suppliers, new programming models will appear by 2016, new standards will be developed and new leaders will be identified. Until then, users will experience architectural and technological changes, building business models and vendors on the PaaS market.

Together with ongoing investments in PaaS services, as well as the search for opportunities for their complex deliveries to the market, activity in all PaaS segments will strengthen and accelerate the growth and change in this market, create confusion, and complicate user decision-making.

According to Natis, despite the obvious risks associated with the use of services in the new and largely immature PaaS market, the refusal to interact with this market is also a high risk. "The right strategy for most major IT organizations and software providers is to start creating experience with new cloud computing capabilities by introducing some PaaS services now, given the restrictions, changes in the supply market and established traditions," the expert concluded.

Market size

The global PaaS market will reach $1.2 billion in 2012 compared to $900 million in 2011 and continue to grow steadily in the next 5 years. This is stated in a study by the analytical agency Gartner, published on November 19, 2012.

Analysts are confident that the growth dynamics of the segment will remain stable and in 2013 the market will amount to $1.5 billion. And in 2016, this figure could reach $2.9 billion.

Gartner explains this growth by the desire of customers to find easier ways to solve their problems, and vendors, seeing such demand, try to satisfy it.

According to Gartner, the PaaS market includes segments such as:

Application as a Service (aPaaS)
Platform Integration as a Service (iPaaS)
Data Base as a service - specialized applications for the provision of infrastructure services
Business Process Management as a Service
Message management platform as a service.

Thus, the share of aPaaS in 2012 will be about 34.4% of the entire PaaS market. almPaaS lifecycle management applications will account for about 12%, bpmPaaS cloud applications will occupy about 11.6%, iPaaS cloud integration services - 11.4%. Overall, Garnter projects annual PaaS spending levels from 2011 to 2016 at $360 million.

"Of all cloud technology areas IaaS SaaS , they are the most mature segments of the cloud market in terms of competitiveness, while PaaS the least developed at the moment," said research director Gartner Fabrizio Biscotti. "The market PaaS is still in a state of struggle between traditional software vendors and clients, which is convenient to partially use this or that functionality in the cloud."

"The main appeal of PaaS is the ability for independent software developers and IT companies to create new software solutions with minimal costs and reduce initialization problems when using products," said GartnerEfim Natis, a leading analyst . - PaaS is popular among the SMB segment, because it allows small companies to take advantage of modern promising technologies that they could not afford if they were a customer of the vendor. The development of the PaaS market is also influenced by the popularization of SaaS. "

At the same time, Efim Natis it predicts a gradual change in the course of development of software vendors to the side. PaaS"This will happen despite the so far modest market revenues," he continued. Natis In his opinion, this segment of the market is greatly underestimated, because the platform and infrastructure play a central role in the development of certain standards in the enterprise software market. "Manufacturers believe that an effective ecosystem of partners and solution developers will soon be created," PaaS concluded. Efim Natis

According to Gartner, the development of the PaaS segment will come from developed countries, such as the United States and Western Europe. Thus, the United States occupies about 42% in the PaaS market, followed by Western European countries and Japan. So, if we add up all developed countries, then their share in the PaaS market will be about 90%. Analysts also predict the consolidation of the segment around global companies that will be able to provide their services regardless of where the client is located.