TiEMC Rus

In Russia and the CIS, TimSi Rus is the official representative office of TCL Communication, which owns the rights to manufacture mobile devices under the Alcatel brand.

History

2024: Creation of a chain of company stores in Russia

In early April 2024, it became known about the decision of the Chinese electronics manufacturer TCL to create a network of branded stores in Russia. As part of this project, the company is looking for premises with an area of ​ ​ 100-120 square meters in Moscow shopping centers.

According to "," by Sheets the beginning of April 2024, TCL is negotiating the lease of premises in the capital's shopping center. " Fleet The volume of investments opening one store can be 10 million, rubles says Mikhail Burmistrov, CEO of Infoline Analytics. At the same time, according to the expert, the final amount will depend on the parameters of technical equipment.

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According to experts interviewed by the newspaper, the expansion of TCL Electronics' business in the Russian market may bring new opportunities for consumers and competition for existing brands. However, the success of this step will depend on the demand for their products and the effectiveness of their marketing and advertising strategies, experts say.

According to them, in Russia TCL is better known as a supplier of smartphones, and in many categories of goods it is not even represented in the country. For example, the company mainly works with video panels and occupies almost 13% of the global market. The opening of monobrand points may be associated with the desire of the company's management to present all product lines on the Russian market, but finding free space for the company will not be easy, and it will have to queue, experts say.

Chinese brands filled the niches vacated after the departure of American and European companies, and also squeezed out fluctuating Korean retailers, comments independent analyst Sergei Vilyanov. According to experts, Chinese companies by 2024 occupy 70% of the electronics market, depending on the segment.^[1]

2017: New CEO - Andrei Sergeyev

In February 2017, Andrei Sergeyev was appointed General Director of TiEmSi Rus. He succeeded Alexander Arshinov, who headed Alcatel's division in Russia from 2010 to 2017. The company told TAdviser that Arshinov decided to continue his career in another industry.

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