CleverData Join (ранее DMPkit - Data Management Platform)

The main articles are:

• Data management
• Data mining Data mining

2024

Ability to manage bulk mailings

CDP CleverData Join now has the ability to manage bulk mailings. CleverDATA (Clover Date) announced this on November 5, 2024.

Campaign Manager helps you configure and run marketing campaigns using the Newsletter Editor. Users can now bulk send messages to client databases via email, SMS, and push notifications.

The Campaign Manager module allows you to create microsegments along a large number of attributes and a client path, quickly launch many communication marketing campaigns throughout the day. In addition to microsegmentation, Campaign Manager now has the ability to send e-mail via Unisender GO, SMS via SMPP providers and push notifications via FCM. Users can manage subscriptions via UI and API. You can also use the new module to prioritize distribution, edit templates, and categorize contacts in whitelist/blacklist.

In December 2024, Campaign Manager will have its own AI toolkit built in - with it it will be possible to create content and hints for building the segments necessary for the client.

CleverData continues to grow its platform by providing marketers and analysts with the tools to deliver better results. Through micro-segmentation and through Campaign Manager, users can accurately target different groups of customers to improve the response and effectiveness of campaigns. AI integration will open up new horizons for content automation, allowing you to create more relevant messages and reduce the time to prepare them, "said Dmitry Izmestiev, executive director of CleverData.

Add Single Sign-On Engine

CleverData (part of the LANIT group) on February 16, 2024 presented an updated version of CDP CleverData Join - IT solutions for managing client data. The platform has received a number of changes that optimize performance and improve security of use.

The updates affected authorization: the Single Sign-On (SSO) mechanism has been added to the process, thanks to which the ability to single sign in through an external account is implemented. provider identifications Microsoft Azure Now the user of the system does not need to store another pair of usernames and, password since he will log in through the main account of the organization, all requirements for the password storage policy will be automatically taken into account.

Access to CleverData Join can now be granted by adding a user to predefined groups, and the system will close. User roles are defined based on the mapping that you set up the connection. It is produced both by the identification provider and on the CleverData Join side using a convenient interface. In the future, it is planned to expand the list of available identification providers, the company noted.

New role models have also been added. Users are given access to Audience Manager and Tag Manager Editor - for employees who have full access to both editing tag manager entities (with the ability to publish a container) and editing a taxonomy. The Security Specialist Without Viewing role has also appeared, created for the secure administration of the organization and its users without any access to client data or configuration of the main product modules.

The updates also affected UI. Now the error messages will not contain their technological descriptions and sensitive information. Authorization (interactions related to password reset) has been improved. Fixed scrolling in file manager subfolders and updated platform logo.

In terms of safety and process optimization, the following works were carried out. For the data uploaded to, the ClickHouse storage format was optimized, which will allow analyzing the sequence of events by combined profiles more accurately. Technological monitoring has added tracking of adapter instances that are in the running state for longer than the expected time interval. It is also now possible to proactively monitor this system component. Data Center libraries continue to be updated - Apache Flink has been updated to version 1.16.2. Added improvements related to query security in. browser

2023

Inclusion in the register of domestic software

The platform for client data management and automation of personalized communications Join from CleverData (part of the LANIT group) is included in the register of Russian software. CleverDATA (Clover Date) announced this on December 21, 2023.

CleverData Join ‒ a platform that can manage terabytes of information about clients and their behavior. It works with any set of event and profile IDs and attributes. CleverData Join allows you to collect data from dozens of any online and offline sources ‒ from events on the site to integrations with corporate data buses. Information passes through an advanced and flexibly configurable processing pipeline that brings together profile attributes from different sources, merges them by partial or complete identity matching, and builds unified paths for each client.

CleverData Join provides great data activation capabilities ‒ the segmentation engine allows you to build an audience group even according to such difficult conditions as a combination of profile attribute values ​ ​ and client activity history over a period of time. These segments are used for highly effective campaigns in the most popular advertising cabinets. The ability to access the profile store through the API provides ample opportunities in real-time personalization. Support for streaming ready-made information into an analytical database reveals the potential in product and BI.

Inclusion of CleverData Join in the register of Russian software confirms its compliance with the requirements for software developed and used in the Russian Federation.

Changing the name to CleverData Join

CleverData (part of the LANIT group) on November 7, 2023 announced the renaming of the DMPkit product to CleverData Join. The updated platform name supports a strategy aimed at creating a unified system for managing client experiences that are ready for the challenges of the AI era .

Join has also received a number of features that will help businesses simplify their work with large amounts of customer data.

One of the most important updates is a completely redesigned technology for building a single client path and automatically gluing client profiles from different sources. This allows you to quickly move from infrastructure work to personalization of interaction and is especially useful for b2c companies with large amounts of data.

For the first time, the updated CleverData Tag Manager interface can be used autonomously to manage the markup of user data collection in the web. These capabilities will be convenient, for example, for banks and insurance companies, for which it is important to be the sole owner of information from their own web resources.

During the development of machine learning technologies and generative artificial intelligence, it is necessary that the client data management platform fully supports the work with embeddings (vectorized data format for neural networks), which is fully implemented in the updated version of CleverData Join.

Шаблон:Quote 'author=said Pavel Pleshkov, Executive Director of CleverData.

2020

Soloway programmatic platform connection to 1DMC and DMPkit

Adriver and CleverDATA (part of the LANIT group) are expanding long-term mutually beneficial cooperation. LANIT announced this on September 9, 2020. The companies agreed to connect the Soloway platform to CleverDATA products. Read more here.

Connecting the Segmento programmatic platform to the 1DMC and DMPkit

On August 20, 2020, Segmento and CleverDATA (part of the Lanit group) announced the conclusion of an agreement on a strategic partnership to integrate 1DMC Exchange data into advertising campaigns through the Segmento platform. Impersonal data on the Internet audience from various suppliers connected to the Exchange are now available for use in targeted advertising campaigns of Segmento customers.

Also, users of the CleverDATA DMPkit product have the ability to target audiences through the Segmento platform to their own segments collected in DMPkit. Read more here.

March, 2020

The ability to target in the Rambler Group advertising network for DMPkit users

and Rambler Group LANIT the group supplier, data CleverDATA became partners. Rambler Group will provide the ability to target advertizing DMPkit users on its network to its own segments. Rambler Group announced this on July 8, 2020. More. here

2019: Working on Amazon Web Services

On January 23, 2019 LANIT , he announced that the DMPkit software product from (CleverDATA part of the LANIT group) now works on to infrastructure cloudy services. Amazon Web Services (AWS) The company has expanded its capabilities to deploy its own development in a dedicated cloud format.

The ability to port the DMPkit data management platform to Amazon Web Services resources along with other cloud services is one of the options for using the platform in a dedicated cloud format. Among other cloud services, Google Cloud and Oracle Cloud resources are also available to implement DMPkit.

author '= Denis Afanasyev, CEO of CleverDATA ' The most popular option for installing DMPkit is to deploy the platform within the customer's perimeter using its own IT infrastructure. At the same time, the format of the dedicated cloud is also gaining popularity, demonstrating a number of advantages. Using cloud infrastructure, such as AWS, to implement your own data management platform allows you to accelerate the implementation process, reduce the burden on additional monitoring, and optimize resource maintenance costs.

2018

DMPkit modules

tDMPkit - management platform

DMPkit is a data management platform (DMP) for collecting, storing and processing your own data. Core of the entire data monetization infrastructure for data-centric companies.

DMPkit for October 2018 includes the following modules:

• Data Collecting
• Data Processing
• Campaign Optimization
• Audience Insights
• Audience Enrichment
• Audience Onboarding
• Audience Extension
• Audience Research

Posting on Google Cloud services

On October 24, 2018, LANIT announced that the DMPkit software product from CleverDATA (part of the LANIT group) now works on Google Cloud Platform services. Thus, the company has expanded the possibilities for deploying its own development in the format of a dedicated cloud.

For proper operation on Google's cloud infrastructure, DMPkit components have been adapted for Google Cloud Platform services, taking into account the features of the corresponding Hadoop service (a set of utilities, libraries and frameworks for developing and executing distributed computing programs) and cloud platform support services.

The ability to port DMPkit to Google Cloud resources is most relevant for customers who actively use other products related to the corporation's cloud ecosystem of solutions, for example, Google BigQuery, Google Analytics, etc. This allows you to reduce the burden on additional monitoring and optimize the cost of resource support.

author '= Denis Afanasyev, General di⁠rektor of CleverDATA ' Most often, DMPkit is installed inside the customer's perimeter based on its own IT infrastructure. At the same time, the use of the dedicated cloud format is gaining popularity and has certain advantages. The ability to deploy the DMPkit platform in Google's private cloud allows you to speed up the implementation process and save money early in the project.