CleverDATA

CleverDATA is a technology provider of data monetization solutions. The company develops expertise in big data processing technologies in the field of data driven marketing, has the competence and experience in the field of Data Mining, machine learning, predictive analytics and marketing automation, implements projects for telecom, retail, e-commerce, financial industries and the advertising industry (AdTech and RTB).

History

2020

Co-founder of the CleverData Denis Afanasyev left the position of general director

As TAdviser found out, at the end of November 2020, the general director was replaced in CleverData: instead of Denis Afanasyev, co-founder, who headed the company since its creation in 2014, Victoria Solovyova was appointed to this position.

In Lanita, which owns control in CleverData, TAdviser was told that Solovyova worked for several years in CleverData as an operating director. As general director, she will focus on the financial and operational activities of the company. And Denis Afanasyev remains one of the partners of the CleverData. The company's founding team is focused on its strategic development, say Lanit.

The change of CEO in the company is CleverData taking place as part of the planned development of the management team, TAdviser said at Lanit.

Denis Afanasyev remains one of the partners CleverData

According to the Kontur.Focus legal entity database, as of early December CleverData (Clover Date LLC) belongs to Lanita by 79.7%. Denis Afanasyev has a share of 15.7% in the company. Shares of 2.8% and 1.9% are also owned by technical director Sergey Zhemzhitsky and executive director Andrei Evtikhov.

Since its inception, the CleverData, which develops solutions and software products based on AI and Big Data technologies, has not yet reached payback, according to Contour.Focus. In 2019, Clover Date LLC received the largest net loss for the entire time of operation - about 82 million rubles. The company's revenue in the same year decreased by about 49%, to 78.3 million rubles.

At the same time, the Russian Big Data market is estimated as growing: in 2019, the Big Data Association estimated its volume at 10-30 billion rubles and predicted an increase to 300 billion rubles in 2024. The AI market was also estimated as growing: in the AI Spending Guide doctoid study, Russian AI spending was promised 30% growth annually. And according to a study by the CleverData itself, conducted jointly with the Fintech Association, in 2019 the total flow of data exchange between suppliers and consumers increased by 135%.

Lanita told TAdviser that since 2018, CleverData has been implementing a development strategy as a vendor of solutions for processing user data. The tasks of developing their own products, maximizing their share in total revenue and expanding their market share were set.

Therefore, in 2018, investments in the development of their own DMPKit, 1DMC products were strengthened and business lines such as the introduction of partner products (previously CleverDATA worked with IBM, MAPP, Splunk), consulting projects related to big data processing systems were reduced, the company explains.

In 2018, the share of its own products occupied 30% of the total revenue of the company CleverData, in 2019 - 62%, in 2020 - 93%, cited data in Lanita.

Adherence to the Code of Ethics for the Use of Data

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2015: Products and Services

As of 2015, the company CleverDATA focused on developing its own product - a data management platform under the 1DMP brand. The platform is designed to collect, process, enrich and analyze client data, generate 3D customer profiles and micro segmentation for targeted marketing purposes and improve customer experience. CleverDATA develops Data Mining expertise. The company has formed a team of experienced specialists Data Scientists. CleverDATA also provides consulting services and projects to build high-load systems, scalable and fault-tolerant platforms for managing and processing large amounts of data in real time. The company CleverDATA offers consulting services and the implementation of complex solutions for implementing the strategy of targeted omnichannel marketing and creating trust relations with customers.

CleverDATA develops Data Mining expertise. The company has formed a team of experienced specialists Data Scientists, which uses the approaches of predictive analytics and deep machine learning algorithms to build recommendation systems and models for predicting customer behavior .

CleverDATA also provides consulting services and implements projects to build highly loaded systems, scalable and fault-tolerant platforms for managing and processing large amounts of data in real time for investment banking and telecom industries, Retail and eCommerce sectors, the Internet advertising market (DMP/DSP/SSP class solutions for working on RTB technology).

The company CleverDATA offers consulting services and the implementation of complex solutions for implementing the strategy of targeted omnichannel marketing and creating trust relations with customers.

Experience and expertise CleverDATA aimed at solving the following business problems:

• Build an integrated client profile
• implementation of targeted marketing communications;
• Increase the efficiency of digital channels
• analysis of user behavior in digital channels;
• Client base management
• Deepen your customer's "knowledge" for strategic decision-making.

At the same time, the company uses both partner software and hardware solutions, as well as its own products in the form of cloud services and on-premise solutions distributed under Open Source licenses.

CleverDATA is an official partner and center of competence of solutions in the field of Data Analytics and Digital Marketing of a number of suppliers: IBM, Oracle, Terata. Introduces infrastructure solutions for data analysis and management: Splunk, Aerospike, Cloudera.

2014: Formation of the company

In July 2014 , Lanit Group announced the creation of a subsidiary that will develop a new direction for the group - the practice of analyzing "big data" and digital marketing. The new company will focus on developing and delivering its own platform in the form of a cloud service, which will allow data providers and consumers to exchange and accumulate large amounts of heterogeneous information, as well as monetize it by using it to solve business problems in the field of marketing, risk management, formation of loyalty programs and other areas.

In addition, CleverDATA will implement technologically complex projects using ON its own development and partner solutions related to the extraction of knowledge from a large array of information, including unstructured. The company will focus on building highly loaded information systems that process billions of requests and terabytes of data.

Partner solutions will include big data analysis and processing projects for automation and marketing management applications. To develop competencies, the company plans to actively cooperate with leading educational institutions in the country.

CleverDATA was created by Lanit together with the company CleverLEAF. The parties do not disclose the distribution of shares in the new company. CleverLEAF appeared on the market in 2012. Its headquarters are based in the UK, and development centers are based in Russia and Belarus.

General Director of the CleverLeaf Denis Afanasyev in 2008 headed the development department of the department of integrated business solutions at Lanit. He was appointed general director of the CleverDATA. In the structure of Lanit, a new direction of activity will be supervised by Denis Reimer, vice president of Lanit, who headed the board of directors of CleverDATA. Styatyugin Roman was appointed Director of Business Development of CleverDATA.

Denis Afanasyev told TAdviser that unfinished projects for clients were CleverLEAF transferred to the company CleverDATA. According to him, CleverLEAF has about 10 customers from the banking industry and the digital services sector. Among them are Tinkoff Credit Systems Bank (participation in the development and development of an internal platform for digital marketing), the American foreign exchange FastMatchFX and a number of other companies. The CleverLEAF company will focus on development of business of CleverDATA in the international market now. In addition to Russia and the USA, the company also has customers in the UK and Estonia.

Afanasyev added that at the time of the creation of the CleverDATA, a team of key experts works in it, most of whom moved to the company from the Moscow division of CleverLEAF. According to him, the CleverDATA is aimed at maximum synergy with Lanit Group in terms of the use of resources and infrastructure. The CleverDATA CEO also noted that the customer data of the new company will be stored in data centers located in Russia.